Society of Motion Picture and Television Engineers
Request for Proposal: Professional Instructional Design Services

To download a PDF of the RFP please click here

RFP Summary

The Society of Motion Picture and Television Engineers (SMPTE) is seeking proposals for professional instructional design services modeled approximately against accepted ADDIE methodologies to develop an interactive, virtual course.  The proposed project deliverables will include conducting a high-level needs assessment of select SMPTE Members, curriculum design and development of necessary course content and support materials in collaboration with the SMPTE Home Office and select subject matter experts and volunteers, a beta delivery, revision based on beta feedback, and knowledge transfer to instructors. The final course will be hosted within SMPTE’s existing Moodle-based Virtual Classroom.
The target audience for the proposed curriculum includes engineers and technical practitioners who possess varying levels of expertise and knowledge associated with the theory and practice of engineering disciplines involved in the motion picture, television and allied arts and sciences.
The project is set to commence on or before 15 March 2014 and conclude by 30 September 2014.

Project Priority Items (not in order of priority):

  • The instructional design process must include close collaboration with the SMPTE Home Office, designated subject matter experts and select volunteers.
  • Project should incorporate select SMPTE Members’ ideas and feedback utilizing an online survey and telephone interviews, especially feedback subsequent to the beta delivery.
  • The final six to eight module virtual course design must enable significant participant interaction, activities to demonstrate application of concepts, online module assessments and a final assessment.
  • Proposals must address submitters instructional design resource needs, including what new resources the respondent requires and what resources the respondent possesses already.
  • Proposals should address how SMPTE instructors will be trained to effectively facilitate the virtual course.
  • Proposals must demonstrate a clear tendency towards andragogy through the use of highly interactive activities and, if practical, immersive technology in support of participant learning.
  • Proposals must identify the technology-based resources needed as part of an immersive strategy:
  • Review of relevant content assets/apps for the subject matter.
  • Accepted curriculum and associated materials delivered to SMPTE will become the intellectual property of SMPTE with all associated rights and privileges.

SMPTE will not consider proposals based 100% upon pedagogical methodologies.


  • Proposals must set expectations of participant outcomes in specific, measurable terms.
  • The actual numbers of course participants must be considered in design and will vary between 12-25 participants to allow sufficient individual attention to course participants

Submission Guidelines:

  • Proposal should include a cover page, a two to four‐page narrative project plan, and proposed timeline, major milestones, critical path and budget.
  • Cover page must include submitter’s name, company affiliation and contact information for submitter’s project leader.
  • Narrative project plan to include:
    • Overview of project’s proposed processes
    • How project addresses each RFP priority item
    • Project management and proposed processes for evaluation of project success
    • Project outcomes, deliverables and timeline to include major milestones and critical path
    • Complete budget

    Please note: only direct costs will be considered
    Total funding amount estimate is required

  • A list of three previous/recent clients, including names and contact information, for whom similar work was completed, is required.

Deadline for Proposals: 11:59 PM EST 14 February 2014

Please send your proposal documents via email to:
Joel E. Welch, Director of Education, SMPTE;

Proposal review will utilize the following general criteria:
•    Proposal’s alignment with RFP priorities
•    Clarity of focus, outcomes, and measures
•    Estimated likelihood the proposal will effectively and efficiently facilitate virtual course delivery
•    Demonstrated expertise and leadership of the proposal’s submitter
•    Confirmed strengths of relationships with submitter’s previous clients
•    Review of submitters proposed project plan
•    Willingness to collaborate with the SMPTE Home Office and subject matter experts
•    Capacity to collect, analyze,  and share data for project evaluation

Intellectual Property and Terms of Use:
By providing any materials to SMPTE, the submitter represents that the submitter has the right to provide said materials.

Submitters will be notified of their proposal’s disposition no later than 11:59 PM EST on 28 February, 2014.

The project begins on or before 15 March 2014.

Please direct all inquiries regarding this project, via email, to:

Joel E. Welch
Director of Education

The Oscar® and Emmy® Award-winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in developing and providing motion-imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, SMPTE advances motion imaging education and engineering across the motion picture, television and allied arts and sciences disciplines.
Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 650 standards, recommended practices, and engineering guidelines. More than 6,000 members — motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students — who meet in Sections throughout the world, sustain the Society. For more information, please visit