Event Type: Section Meeting | Webcast
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Commercializing Addressable TV with Open Addressable Ready
Alan Young LTN Global Communications CTO and Head of Strategy. Alan Young is an experienced leader and innovator in the broadcast and satellite industries. He joined LTN with its acquisition of Crystal, whereas COO he built a profitable SaaS business based on patented universal addressable advertising technology. He was previously Encompass Digital Media’s CTO, directing the company’s OTT offerings.
Alan Young, LTN Global’s CTO and Head of Strategy and Bryan McGuirk, SVP Business Development, will provide an overview of the Open Addressable Ready (OAR) ecosystem for delivering addressable TV on smart TVs. In his presentation he will describe how the end-to-end system operates in an open standards compliant manner using video watermarks based on the ATSC 3.0 A/335 standard as well as the IAB’s VAST specification. Alan will conclude by outlining how the key technical and business challenges have been overcome to enable broadcasters and cable networks to move to full commercial launches on Vizio smart TVs and other addressable platforms in 2020.