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    Section Meeting

    NextGen TV Summit at WETA-TV

    January 16, 2020 12:00 AM
    Event Type:  Section Meeting
    Conference Industry Event
    Event Date:  Thursday, January 16, 2020 - 08:00 to 17:30
    Location: 
    WETA-TV Headquarters
    2775 South Quincy Street
    22206 Arlington
    United States
    See map: Google Maps
     
    Event Details: 

    SOLD OUT

    No walk-ins please. 

    NextGen TV

    How ATSC 3.0 Will Transform Television

     

    Thursday, January 16th, all-day

    Exploring the technologies behind NextGen TV and how it will transform the consumer experience and create new opportunities

    PROGRAM

     

    The SMPTE Washington DC Section in conjunction with SBE and AES present the NextGen TV Summit - an all-day conference covering  ATSC 3.0 television, along with simultaneously emerging 5G broadcast technologies, and their impact on the media industry. With the launch of these new distribution systems, broadcast televsion and wireless services are now both IP delivery platforms for media content with highly differentiated yet complementary capabilities. How should media companies leverage these new technologies to create new consumer experiences and business opportunities? Join us as a select group of leading industry technologists and experts explore these topics and outline the roadmap for the future of television.

     


    If you would like to present at this summit, be a sponsor or have a question please contact us at managers@smptedc.org  Thank you.


    Program

    subject to change

    8:00 - 9:00 Registration and Continental Breakfast

    9:00 AM - 5:30 PM Summit

    Welcome

    Peter Wharton, Membership VP, SMPTE
    Chris Lane, VP of Technology, WETA

    Introduction to NextGen TV

    Madeleine Noland, President, ATSC
    Lynn Claudy, SVP Technology, NAB and Chairman, ATSC Board of Directors
    • What is NextGen TV
    • The Converged Broadcast and IP Platform
    • Transforming the Consumer Experience

    Creating New Opportunities and Revenues with NextGen TV

    Perry Priestley, COO/CSO Broadcast Electronics, Elenos Group
    • New Opportunities

    Implementing NextGen TV Distribution and Improved Consumer Reception

    Jeff Andrew, Osborn Engineering
    John Lynch, ERI
    • More robust signal with less breakup and dropouts
    • In-building reception
    • Urban canyon reception in major metropolitan areas
    • Larger reception coverage area with better close-in coverage
    • Mobile Reception and Devices

    The Converged Broadcast and IP Platform 

    Lynn Claudy, SVP Technology, NAB and Chairman, ATSC Board of Directors
    Richard Lhermitte, VP Solutions and Market Development, ENENSYS TeamCast Inc.
    • Physical Layer Pipes (PLP): More streams and channels
    • Greater bandwidth
    • Video Compression, UHD and HDR
    • Immersive Audio
    • Data Delivery and Caching

    Case Study: Hybrid Services at "Chicago 3.0"

    Jean Macher, Harmonic
    ATSC 3.0 native IP transport is heralded as the bridge that can connect broadcasters to the internet and bring local channels to the viewers with the same streaming experience that they have come to expect with OTT services, using a broadcaster-controlled distribution platform. ATSC 3.0 receivers with connection to both over-the-air transmission and the internet can access hybrid services that combine the best channel quality with the latest app-based user experience.
    This case study will review a practical cloud-based architecture as well as specific hybrid services that have been tested at “Chicago 3.0”, a Weigel Broadcasting Co. led ATSC 3.0 trial in one of the largest US TV markets. 
     

    Lunch

    Buffet Lunch (included, at WETA)
     

    Transforming the Consumer Experience with Advanced NextGenTV Capabilities

    Afternoon Session Moderator:
    Louise Shideler, Chesapeake Systems

    Emergency Warning Services

    John McCoskey, SpectraRep
    • Bootstrap and Wake-Up
    • EAS and AWARN Emergency Notification
    • Graphics Capabilities

     

    Addressable Advertising and Audience Analytics

    Rick Ducey, BIA
    Mark Fratrik, BIA
    Michael Bouchard, Sinclair Broadcast Group
    • Targeted and Addressable Advertising
    • Audience Measurement

    Personalization and Interactive Features

    Mark Corl, Triveni Digital, Moderator
    Greg Jarvis, Fincons
    So Vang, NAB
    Pete Van Peenan, Pearl TV
    • Making Television More Engaging and Personal
    • Roadmap for Interactive Capabilities

    Mobile & Automotive Applications

    Thomas Janner, Director of Product Management, Rohde & Schwarz 

    Mobile In-vehicle Reception
    Advanced Automotive Applications
    Will Autonomous Capabilities Transform Vehicles into Mobile Entertainment Pods?
    Mobile handheld applications and implementation
    FeMBMS: Is 5G Broadcast an alternative to ATSC 3.0?

    NextGen TV Roadmap

    Madeleine Noland, President, ATSC
    Lynn Claudy, SVP Technology, NAB and Chairman, ATSC Board of Directors

     

    Station Group and Industry Plans

    Skip Pizzi, NAB, Moderator
    Michael Bouchard, Sinclair Broadcast Group
    John Buergler, Vice President, Growth Initiatives, Univision Communications
    Stacy Decker, Public Media Group
    Sasha Javid, COO, The Spectrum Co
    • A Panel Discussion with Station Group Leaders
    • Deployment Status and Roadmap
     
    Reception to follow at a nearby location

     

    Registration

    Registration is required. Capacity is limited and this event is espected to sell out so please register early.

    • SMPTE, SBE and AES Members: $50
    • Non-Members: $100

    Register Here: https://nextgentv.eventbrite.com

     

    Details

    Event Location:

    WETA TV
    3939 Campbell Avenue
    Arlington, VA 22206

    Schedule:

    Thursday, January 16th
    8:00 AM - 9:00 AM   Registration and Continental Breakfast
    9:00 AM - 5:30 PM   Conference Summit Program
    5:30 PM - 6:30 PM   Cocktail Reception
    Snow Date: Thursday, January 23rd
    The snow date will be observed if the federal government is closed for weather-related issues.

    Parking:

    There is parking available in the garage across the street from WETA on South Quincy Street

     

     

    Directions:

    From Northern Virginia
    Take 395 North to the Shirlington exit (Exit 6). On the overpass, move immediately to the right lane and take the Shirlington Road/Arlington Mill Drive exit to the first traffic light.
    Turn left at the traffic light onto Arlington Mill Drive. Take the first left on South Quincy Street. The WETA building is on the left.
    From Washington, D.C.
    Take Memorial Bridge or 14th Street Bridge to 395 South. Continue to Shirlington/Glebe Road exit (Exit 7). Follow signs to Shirlington until you reach the first traffic light at Shirlington Road.
    Go straight onto Arlington Mill Drive. Take the first left on South Quincy Street. The WETA building is on the left.
    From Maryland or Virginia via 495 and the George Washington Parkway
    From 495 take the GW Parkway exit toward Washington D.C.. Exit toward 395 South. Merge onto Washington Boulevard toward 395 South, then follow the signs to merge onto 395 South via the ramp on the left. Continue to Shirlington/Glebe Road exit (Exit 7). Follow signs to Shirlington until you reach the first traffic light at Shirlington Road.
    Go straight onto Arlington Mill Drive. Take the first left on South Quincy Street. The WETA building is on the left.
     
    Via public transportation
    While WETA is not on a Metro subway line, it is a short ride from the Pentagon Metro subway station via Metrobus. You can use Metro's Trip Planner to plan your route.

    Accomodations

    The nearest hotel is the Hilton Garden Inn, walking distance to WETA

    Hilton Garden Inn Arlington Shirlington
    4271 Campbell Ave, Arlington, VA 22206
    703-820-0440 

     

     

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