SMPTE FORUM 2015 - Program
Entertainment Technology in the Internet Age: A European Perspective
Berlin, Germany
7 - 8 May 2015

The Internet is enabling rapid evolution of entertainment technology, driving a shift of power in distribution and impacting various aspects of media and content creation. European broadcasters and studios are exploring this new landscape of web delivered media while new media players join the market.  What does this mean for the traditional content creators and distributors and what is the technological impact? Factors as wide as EU policy, net neutrality, copyright, mining “Big Data” are shaping the possibilities in the complex European market and redefining how the industry engages its audience.  These and many more topics will be discussed as we explore internet entertainment technologies and look at where we are heading in the brave new world of web media. An essential event for engineers, creatives, and researchers focused on future of media over the Internet.
 

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Day 1 Sessions - 7 May

900-9:15 Opening Remarks and Welcome
  Dr. Siegfried Foessel, FKTG Chairman of the Board and Head of Department Moving Picture Technologies, Fraunhofer IIS, Germany; Robert Seidel, SMPTE President and Vice President TV Engineering, CBS, USA; Pat Griffis, SMPTE Education Vice President, Dolby USA
   
9:15-9:45 Opening Keynote: The State of Internet Entertainment in Europe
  Keynote Speaker: Chris Fetner, Director of Global Content Partners Operations, Netflix, USA
   
9:45-10:30 Who Creates and Distributes Entertainment Content for the Web: A Global Perspective With an EU Context ?
  Content for the Internet and mobile consumption will have to follow new recipes and business models in order to create interest and impact for consumers. What are the technological but also creative means to meet these requirements, with a high degree of automation to control costs. The session will answer these questions.
   
  Moderator: Pat Griffis, SMPTE Education Vice President, Dolby USA
  Speaker(s): Robert Amlung, Head of Digital Strategy, ZDF German TV, Germany; Simon Fell, EBU Director of Technology and Innovation, Switzerland;  Anil Kokaram, Tech Lead at Google, USA
   
10:30-11:00 Networking Coffee Break
   
11:00-12:00   OTT as a Premium Content Provider: Will It Be the Norm in 5 Years?
  We’ve come a long way from the stuttering, postage stamp videos of the early 2000s. Today, web video viewers regularly watch HD video from any number of video sites. Many also have sufficient bandwidth to stream Blu-ray quality movies from sites such as VuDu and Amazon Instant Video. This year, services such as Netflix and Amazon are also promising to deliver Ultra HD video to their customers in the US and Europe at a time when pay-TV and over-the-air broadcasting cannot. Moving at the speed of the Internet, could OTT leap frog traditional delivery methods to become the premium content delivery mechanism?
   
  Moderator:  Anil Kokaram, Tech Lead at Google, USA
  Speaker(s): Bram Tullemans, Project Manager Broadband Technology,  EBU, Switzerland; Jochen Schmidt, Senior Engineer, ZDF, Germany; Nicolas Catania, Engineering Manager, Play Movies & TV, Google Inc., USA
   
12:00-13:30 Lunch
   
13:30-14:30 HbbTV: What Else Do We Need Beyond Technology?
  For advanced and interactive television services, convergence of broadcast and broadband has culminated in developing HbbTV, which is currently adopted in an increasing number of countries worldwide. In contrast to bringing apps from the mobile world to a TV screen, or by extending the screen of a mobile device to a stationary TV, HbbTV targets a seamless viewing experience across conventional delivery media and the Internet, thus already removing barriers between linear and non-linear programs. However, HbbTV now takes a step forward from just converging delivery channels by creating a synchronized cross-media and cross-device experience including portable and mobile units – either by adequate head-end infrastructure, or by including advanced synchronization techniques and local device-to-device communication into the upcoming standard HbbTV 2.0. This session introduces aspects of advanced HbbTV service deployments and discusses visions and challenges – also in the light of potentially competing technologies developed in the mobile world.
   
  Moderator: Rainer Schaefer, Vice Chair of the Board, FKTG, Germany
  Speaker(s): Dr. Klaus Illgner, Managing Director, IRT, Germany; Lars Friedrich, Pro7Sat1; Mika Kanerva, COO, SofiaDigital, Finland
   
14:30-15:30 Preserving the Artistic Intent: Delivering the Creative Vision to the Viewer
  Artistic Intent is the hallmark of storytellers. The challenge is retaining the look which creatives carefully define to tell their stories as we deliver to the cinema theatre to the living room and on the go.  Rapid advances such as UHD-TV and advanced display technologies for tablets and phones promise an incredible experience via web delivered content.

New content creation options complement increased pixel count such as extended dynamic range, wide colour gamut, high frame rate. Artists enjoy the most extended creative palette in motion picture that they have ever had. With new technology come new challenges, the wide variability of picture quality the audience experiences goes beyond the physics of display. Consideration must be given to everything from layered compression used in delivery, to power consumption in playback devices, render capabilities and viewing dynamics.  Solutions to preserve artistic intent via metadata and standards may be possible, but require broad industry co-operation. This session will look at how new technologies can enhance story-telling and how we strive to deliver not only the best possible experience, but the artistic vision as intended.

   
  Moderator: Richard Welsh, Co-Founder and CEO at Sundog Media Toolkit Ltd, UK
  Speaker(s): Martin Parsons, Consultant, Image Eyes LTD, UK; Touradj Ebrahimi, JPEG Convener, Professor, Swiss Federal Institute of Technology in Lausanne, Switzerland; Chris Fetner, Director of Global Content Partners Operations, Netflix, USA
   
15:30-16:00 Networking Coffee Break
   
16:00-17:15 Social Media as Entertainment Media?
  With the global growth in social media usage and the ability to share entertainment content either as a primary or as a secondary channel via social networks, the distinction between what’s a social experience and what is an entertainment experience is blurring. In this session we will discuss how the technology trends are enabling new trends in content creation as well as business models and what new capabilities and services, we can expect to see in the near to mid-term future.
   
  Moderator: Deborah Mattatia, Head of Development and Marketing, EPFL Social Media Lab, Switzerland
  Speaker(s): Touradj Ebrahimi, JPEG Convener, Professor, Swiss Federal Institute of Technology in Lausanne, Switzerland; Mark Kornfilt, Livestream CoFounder and General Manager, UK; Daniel Scuka, Senior Editor for Spacecraft Operations, European Space Agency, Germany
   
17:15-17:45 Wrap Up Day 1 and Take Aways
  Juergen Burghardt, CEO, FKTG, Germany
   
18:30-21:30 Boat Cruise and Buffet Dinner
  Berlin’s waterways offer the unique possibility to discover the inner city and its sights from the water.  Enjoy a tranquil boat tour through downtown Berlin as the sun sets and the city lights illuminate Berlin’s stunning architecture. Boarding at 19:00.

Day 2 Sessions - 8 May

9:00-9:15        Opening Remarks and Welcome
  Juergen Burghardt, CEO, FKTG, Germany; Barbara Lange, SMPTE Executive Director; Dr. Hans Hoffmann, Head of Media Fundamentals and Production, EBU and SMPTE Forum 2015 Conference Chair
   
9:15-9:45 Opening Keynote: Impact of Internet Entertainment on Broadcasting
  Thomas Staneker, Head of TV International Technical Service Center, Deutsche Telekom, Gmbh, Germany
   
9:45-10:45 EU and US Regulatory Environment : A Boost or Bust for Internet Entertainment?
  Europe is currently reviewing Internet traffic management and content regulations, how will this contrast or match the approaches in the US.  What are the contrasting positions of Europe and the US on net neutrality?  How will those regulations affect the roll out of entertainment services?  
   
  Moderator: Jim Burger, Partner, Thompson Coburn LLP, USA
  Speaker(s):  Anne-Catherine Berg, EBU Legal Advisor, Switzerland; Peter Pitsch, Executive Director of Communications Policy and Associate General Counsel, Intel Corp., USA; Carlos Perez, European Commission, DG CONNECT, Brussels; J. Scott Marcus, Independent Consultant, Brussels
   
10:45-11:15 Networking Coffee Break
   
11:15-12:00 Virtual Reality Entertainment via the Web: An Idea Whose Time is Here?
  Recent technological advancements have led to exciting new ways of telling stories. Specifically, the ubiquity of the Internet and advances in displays, mobile devices and sensor technologies has made it possible to create highly immersive virtual and augmented realities. Sensors, such as 3D scanners, eye and hand tracking devices and GPS on mobile phones, make it possible to capture information in real time that can be used to modify a storyline. Displays, such as immersive 3D goggles, augmented reality glasses, and light field projectors, make it possible to merge virtual and real world media. And finally, the Internet makes it possible for users to collaborate, interact and modify the storyline. This panel will discuss the opportunities and challenges involved in immersive as well as “fragmented storytelling”, (also known as “transmedia storytelling”) where a story is scattered across different media and devices.
   
  Moderator: Andrew Perkis, Dept. of Electronics & Telecommunications, Norwegian University of Science and Technology (NTNU), Norway
  Speaker(s): Prof. Mel Slater, ICREA-University of Barcelona, Spain;  Dr. Doron Friedman, Sammy Ofer School Of Communication, Head of the Advanced Reality Lab, Israel
   
12:00-13:00 Lunch
   
13:00-13:45 Sounding Good Over the Web: Accessible, Immersive, and Personalized Audio
  Multiple industry efforts are looking at how to improve audio practically and experientially for broadcast and online audio delivery.  How do we improve dialogue intelligibility and support video description for the visual and hearing impaired?  What is immersive audio for mobile devices?  How can a consumer personalize the audio experience?  What steps does the industry need to take to make sure that enhanced audio is a core component of next generation services?
   
  Moderator: Dr Siegfried Foessel, Head of Department Moving Picture Technologies, Fraunhofer IIS, Germany
  Speaker(s): Bernhard Grill, Head of Audio and Multimedia Division, Fraunhofer IIS, Germany; Matthieu Parmentier, Project Manager R&D, France TV
   
13:45-14:45 Tools of Trade: Translating Traditional Content for the Web
  Video and audio streaming is dominating Internet by eating up more than half the traffic. In this session we’ll discuss the need for techniques for efficient compression and infrastructures for the future to avoid video breaking the Internet. This session will also include updates on the media extensions of HTML-5 and a discussion of cloud service distribution models.
   
  Moderator: Anil Kokaram, Tech Lead at Google, USA
  Speaker(s): Derek Buitenhuis, Video Encoding Engineer, Vimeo, UK; Todd Prives, Product Manager, Rendering,  Google, USA; Renganathan Ramamoorthy, Product Manager, Google Chrome, USA
   
14:45-15:30 Sport to the Fan, by the Fan, for the Fan.  How Internet, Mobile and Personalisation is Changing the Shape of Live Sport Broadcasting.
  Delivering live sporting events to tablets, smartphones, and computers continues to be a growing area of interest and huge potential revenue stream for broadcast rights holders, teams, and leagues.  There are many challenges from delivering a high quality experience over contended bandwidth, reaching an increasingly complex multinational audience with compelling content, and traversing the myriad platforms that deliver to the consumer space. However these technologies also offer huge insight into the individual fan and give broadcasters the opportunity to interact with the audience and tailor content for them as never before. Hear from the professionals that generate and deliver the most cutting edge sports content to audiences worldwide.
   
  Moderator: Simon Gauntlett, CTO, DTG, UK
  Speaker(s): Stephan Heimbecher,  Director of Innovations & Standards in Technology, Sky Deutschland,GmbH & Co KG; Carlo De Marchis, Chief Product Officer, deltatre, Italy; Christy King, COO, Levels Beyond, USA
   
15:30-16:00 Networking Coffee Break
   
16:00-16:45 Second Screen in the Home and Beyond: US versus EU Perspective
  The use of second screens such as laptops, iPads, etc. to control or complement a main screen viewing experience in the home is a growing phenomenon. This session will explore recent developments around the world and compare differences in market technologies and consumer acceptance.
   
  Moderator: Francois Abbe, Founder and President, Mesclado, France
  Speaker(s): Jonas Schlatterbeck, Social Media Manager, ARTE  G.E.I.E., Strasbourg; Robert Seidel, SMPTE President and Vice President TV Engineering, CBS, USA and SMPTE President; Elger van der Wel, Coordinator NIS Lab, NOS, Netherlands
   
16:45-17:00 Wrap Up  Day 2 and Take Aways
  Dr. Siegfried Foessel, Head of Department Moving Picture Technologies, Fraunhofer IIS, Germany; Robert Seidel, SMPTE President and Vice President TV Engineering, CBS, USA

PROGRAM SUBJECT TO CHANGE