The growth of artificial intelligence (AI) has improved experiences in many industries, and the media and entertainment industry is no exception. Beyond changing the way studios produce content, AI has revolutionized how content is delivered and interacted with daily. 

Let’s examine four ways AI is transforming the viewer experience. 

1. Automatically Enhancing Picture Quality

The picture quality on the new 8K televisions is undoubtedly breathtaking, so long as the content is filmed in high resolution. While more consumer electronic brands are introducing a landscape of 8K TVs, there’s still a lack of 8K content available. To combat this problem, brands such as Samsung and Sony have produced AI-powered 8K TVs with the ability to automatically enrich low-resolution material—a game changer for the market and its consumers. 

While specific features and methods vary, both brands utilize artificial intelligence and machine learning to study and analyze a large database of images. When fed with something of a lower resolution, the technology applies the most accurate characteristics found in the database, converting 2K or 4K into stunningly realistic pictures. The rich depth, groundbreaking level of detail, and sharp definition provide for a completely immersive viewing experience. 

2. Improving Voice Search and Command Capabilities 

As voice recognition and natural language processing capabilities evolve, virtual personal assistants have become integral in the home. To provide a more fluid experience for consumers, select new Android TVs now have Google Assistant built-in. Beyond the ability to adjust the volume and search for shows, AI Android TVs have the ability to serve up your travel itinerary, give updates on traffic and control connected smart home devices.

Of the most interesting features is the ability to search for shows or movies by genre, year or actor. For example, the consumer could ask to be shown more movies with Rachel McAdams and expect to see a full list of results, including Wedding Crashers, Mean Girls, and The Notebook. This makes it easy to discover new favorites. 

All Android TVs with this ability are open platforms, so they will work with Amazon Alexa devices as well!

3. Offering Personalized Title Recommendations  

From over-the-top (OTT) platforms to experience-based apps, entertainment providers are increasingly searching for ways to personalize the consumer experience with AI and machine learning technology. One of the most popular ways this has emerged is through personalized title suggestions based on user data and behavior. Some entertainers currently doing this include Netflix, YouTube, and Sinemia.

  • Netflix uses highly complex algorithms to suggest films or shows you might like based on things such as previous reactions to and choices of films. 
  • YouTube recommendations are fueled by its parent company’s AI system, Google Brain. In fact, 70 percent of the time people spend watching YouTube videos comes from those recommendations.
  • Sinemia is a subscription-based movie ticketing service that lets subscribers see a select number of movies in the theater each month at a lower cost. In short, the app uses AI to recommend films to its subscribers by asking them what movies they liked or disliked.  

4. Transposing Interaction With Entertainment 

Hisense partnered with Yi+AI and introduced AI-driven TVs, “VIDAA-AI”, in Beijing last year. The system uses real-time scene and video-recognition technologies to completely transpose interaction with entertainment. 

A consumer will be able to make sophisticated voice searches that can offer up relevant information about a celebrity in a show (i.e. product endorsements or latest news) or automatically identify and give purchase information (i.e. the suit an actor is wearing). This provides next-generation shopping capabilities and enhances the experience for consumers. 

Want to learn more about artificial intelligence and its impact on media and entertainment?

Check out the January/February edition of the SMPTE Motion Imaging Journal!