SMPTE Monthly

Table of Contents

National Events

July 13-14, 2010

SMPTE International Conference on Stereoscopic 3D for Entertainment

New York, NY

October 26-28, 2010

SMPTE 2010 Technical Conference & Exhibition

Renaissance Hollywood Hotel

Hollywood, CA

Section Events

July 9, 2010

Rocky Mountain Section

19th Annual Lookout Mountain

SBE Chapter 48/SMPTE Rocky Mountain Section 

Annual Picnic Luncheon

Lookout Mountain Park

July 19, 2010

Atlanta Section

3D-TV: The Eyes Have It

Turner Techwood Campus

Atlanta, GA

July 2010

The SMPTE International Conference on Stereoscopic 3D for Media and Entertainment

July 13-14, 2010

Marriott Marquis, New York City

This event is the only scientific event focused solely on the critical technologies required for widespread and sustained 3D adoption. From acquisition and conversion to transmission and display technologies, this event will provide crucial information to the media and entertainment industry — including CTOs and chief engineers — as it makes long-term investments in 3D.

Come listen to and network with the scientists, engineers, and researchers who helped lay today's 3D foundation — and are inventing the 3D technologies of the future — as they present more than two dozen papers.

Click here for the full program and technical paper abstracts.

Register online until Friday, July 9. After Friday, walk-in registrations only.



July 22, 2010

Business Metrics in File-based Workflows—Automating the Delivery Specification

With hundreds of different file formats in the market and no guarantee of interoperable wrappers, how can organizations choose which are the best ones to use? What is a good balance between audio-visual quality, data rates and interoperability? What's the cost of being special? Join our speakers as they discuss the business implications of using different codecs and wrappers and how to ensure the right files appear at the right place at the right time with minimum cost.

Guest Speakers:

Bruce Devlin, CTO, Amberfin

Mark Horton, Product Marketing Manager, Amberfin

For additional information and to register, follow this link: Thanks to our SMPTE PDA Sponsor AJA Video Systems.


IBC2010 Conference

September 9-14, 2010

RAI Amsterdam, The Netherlands

Presented and attended by the most influential in the industry, the IBC Conference provides a platform for discussing and debating the developments that are changing the creation, management and delivery of entertainment and news content worldwide.

Whether in the field of new technologies, workflows or business models, the IBC conference brings together the individuals who are defining the roadmap towards the global digital content market of the future.

Visit for more information.


SMPTE 2010 Annual Tech Conference & Expo

October 26-28, 2010

Hollywood, CA

Call for Papers—Abstracts Acceptance Extended Until July 23, 2010

Due to requests from prospective speakers, the Call for Papers deadline has been extended until July 23, 2010.

For a list of possible topics or for instructions about how to submit an abstract, please follow this link:

Interested in Exhibiting at this year's event? Go to for more information.


1st ATSC Symposium on Next Generation Broadcast Television

October 19, 2010

9 a.m. – 5 p.m.

Westin Alexandria Hotel

400 Courthouse Square

Alexandria, VA

Call for Papers

The Advanced Television Systems Committee is exploring potential technologies to be used to define a new and future terrestrial broadcast digital television. This exploration will include an assessment of the range of services that could be delivered with a new standard and a consideration of potential timeframes. The ATSC will hold symposiums on new technologies that may have application for next generation broadcast content delivery systems.

Written abstracts will be considered by a subcommittee of the ATSC Planning Team on Next Generation Broadcast Technology. Abstracts of less than 500 words should be submitted to Jerry Whitaker, Vice President for Standards Development at the ATSC (, by close of business on August 6, 2010. The ATSC Planning Team will review the abstracts and will notify submitters of their acceptance for presentation at the first symposium by August 27, 2010.

For more information visit


SMPTE Motion Imaging Journal

The July/August issue of Journal is titled "Green." This informative issue explores ways in which broadcasters and companies can help in achieving sustainability and reduce their carbon footprint.

Upcoming Topics in 2010:

  • September – Progress Report
  • October – 3D
  • Nov/Dec – Imaging

To view the latest issue, click:


New Engineering Documents

The following SMPTE Engineering Documents were published during June, 2010. SMPTE members who have a current subscription to Standards on CD-ROM may access these documents at Links to the documents in the SMPTE Store are noted below, but please remember that if you need more than one or two documents, the complete sets and subscriptions on CD-ROM provide much better value—and are heavily discounted for SMPTE Members (see

SMPTE RP 2054:2010, "Method of Measurement of Perceived Loudness of Short Duration Motion Picture Audio Material"

Extract from Scope

This Recommended Practice assists in assessing the subjective loudness of short duration motion picture material, typically commercials and trailers that do not exceed three minutes in length. It does not specify a maximum recommended level for such material, and is solely aimed at describing a measurement method.

SMPTE ST 2022-3:2010, Unidirectional Transport of Variable Bit Rate MPEG-2 Transport Streams on IP Networks

Extract from Scope

This standard defines a transport protocol for the carriage of real-time piecewise constant variable bit rate (VBR) MPEG-2 Transport Streams over IP networks, either with or without Forward Error Correction for recovery from network transmission errors. A piecewise constant VBR transport stream can only vary at the PCRs of the program under consideration per ISO/ IEC 13818-1:2007 §


Member Updates

New Members

Welcome to the following members who recently joined the Society.

James Anderson

Sabine Bachmayer

Darren Bender

Dustin Boyce

Elena Jean Brodie Kusa

Brandon Bussinger

Edward George Callway

Matthew Daniel Corley

Jeffrey A. Cutler

Daniel H. Eakins

Mathijn Elhorst

Gregory Ellis

Antonio Fariello

John Garmendi

William R. Gellhaus

Tommy Goodson

Michael Greenberg

Steven P. Harrington

Iqbal Sohail Hashmi

Hiroshi James Hirano

Chun Wai Ho

Melissa M. Hong

George Horton

Andre Imbeault

Gerry W. Kaufhold

Harry H.J. Kim

Ken Hisao Kishimoto

George Kostoulias

Sing Yi Kwok

Chun Sing LeungChun Ming Li

Doug Luka

Sergio Martinez

Anthony Matt

John O. Merritt

Mark Metzler

James Irving Mobley

Richard Morris

Jack Mosor

Stephen Palmisano

Caesar Panneerselvam

Ron Rankine

Folger M. Ridout, Jr.

Donald Rooney

Tom Sahara

Sebastian Scala

Rajesh Sharma

Cyril Simone

Paul G. Stoffel

Ronald E. Trego

Bill Western

Leigh S. Willis

Wai Hang Yeung


SMPTE Members Receive $200 Discount on "2010 Real-Time 2D-to-3D Conversion Report: An Overview of the Market for 2D-to-3D Conversion in the Home"

The objective of this 75-page report, published by Insight Media, is to give product planners and technologists involved with 3DTV in the home the information they need to make decisions about the incorporation of real-time 2D-to-3D conversion technology in future products. In addition, by looking at near real time and off line conversion techniques, we can offer a view of the development path this technology will follow.

This report is organized to provide a detailed look at the need for real-time 2D-to-3D conversion, the techniques for performing the conversion and a forecast for products including this feature. Additionally, the report provides useful information about the companies involved in real-time 2D-to-3D conversion and the alliances that have formed between them. The report normally sells for $1500 USD. SMPTE member price: $1300 USD. Use discount code: SMPTE2

Click here for the complete Table of Contents and to order using discount code: SMPTE2

Coupon codes are case sensitive.

Questions? Please contact: Insight Media, Dian Mecca, (203) 831-8464,


Special Offer: 10% off all regular price items on


TERMS: Coupon effective June 1, 2010 to December 31, 2010. Coupon cannot be combined with any other offer unless specified, is not redeemable for cash and is not applicable on previous purchases. Coupon code must be entered at time of purchase and discount will be applied on merchandise total before taxes. Shipping and applicable sales taxes are not eligible for discount. Coupon code must not be distributed on a website that does not require authentication or login. If this is done Roots reserves the right to discontinue the coupon without notice.

Go to

Technology Tip

Need to Change Your Company Name?

If you need to change your company name, you can do so by logging into "Workspace" and clicking "My Account" under your name at the top right hand side of the screen. If your company name is not listed in the drop down menu choices, Please email and we will be happy to change it for you.



Eletter created by Cavich Creative, LLC