Immersive sound—Taking Hollywood by storm and rapidly spreading around the world, Dolby’s Atmos and Auro Technologies’ Auro-3D advanced surround sound formats are impressing audiences with fully enveloping, more natural sound environments for cinema and home theaters. And audiences love it! Speakers in the ceilings, all around the room. Music and effects like you’ve never heard them!Not since the advent of 5.1 discrete surround in the early 1990s has there been a more exciting technological breakthrough in film sound production and playback. And it’s just getting started. Join Mix in the only event of its kind, as we break down the technology and art of Immersive Sound.