Program Committee and Session Chairs

Dave Schnuelle is senior director of Image Technology for Dolby Laboratories, where he is responsible for guidance and outreach in Dolby’s efforts in both digital cinema and consumer imaging areas.  Schnuelle has participated in SMPTE standards committees for over 30 years, beginning with the D1 video tape format in 1978, and continuing through chairing various groups including the 21DC Digital Cinema Technology Committee.  Prior to joining Dolby Laboratories, Schnuelle was director of technology for Lucasfilm Ltd.’s THX Division.  Among his accomplishments there are the establishment of the THX Digital Mastering Program for quality assurance of home video masters and duplicated software, and the international digital cinema exhibition of the new Star Wars movies – Episode 1 and Episode 2.  He has received four patents for his work during that period, and is active in image technology research and applications.  Schnuelle is a Fellow of the SMPTE, and a member of The Academy of Motion Picture Arts and Sciences.
   
Annie Chang is the Vice President of Post-Production Technology for The Walt Disney Studios.  Annie oversees the research and implementation of new technology into Disney’s feature visual effects, post-production and mastering pipelines.  Her group focuses on improving the dailies, editorial, VFX, DI and mastering processes through new file-based workflows and standards efforts.  Currently, she is the Chair of the Interoperable Master Format Working Group at SMPTE which has been charged to develop the SMPTE standard for IMF.  Prior to Disney, she spent six years at THX Ltd. as the Senior Engineer for the Digital Mastering Program and three years in DVD authoring and compression.  Annie holds a BS in Engineering Technology from Texas A&M University.
   
Curtis Clark, ASC, studied theater at the Art Institute of Chicago’s Goodman School of Drama and cinematography at the London Film School. He began his career by shooting numerous documentary films in Britain before transitioning to shooting feature films. Following on the success of his short film, The Arrival, Clark recently completed his highly praised short film Eldorado.  A member of the ASC Board of Governors, Clark is chairman of the ASC Technology Committee. Since its inception in 2003, the Committee under Clark’s leadership has achieved a series of notable successes including its collaborative work with Digital Cinema Initiatives, LLC (DCI) to produce standardized evaluation material for assessing the performance of digital projectors and other elements of DCI standards-based digital cinema systems.  The ASC Technology Committee, at Clark’s instigation, embarked on the development of a groundbreaking project to create cross platform data exchange for primary RGB digital color correction referred to as the ASC CDL (Color Decision List). The ASC CDL was recognized by the Academy of Television Arts and Sciences with a prestigious 2012 Prime Time Emmy Engineering Award.
   
Andy Maltz. The Academy reconstituted its Science and Technology Council in 2003, and as its first director Andy Maltz is responsible for developing and implementing its operational plan, administering the Council’s day-to-day operations and individual contributions to selected Council initiatives. Previous to the Academy, Maltz was CEO of Avica Technology Corporation, where he led the first worldwide commercial deployment of digital cinema servers, drove the development of key technologies for digital cinema, and was heavily involved with the digital releases of many major motion pictures in the U.S., Europe, and Asia. Previous to Avica, Maltz served as a consultant to companies such as Sharp Electronics and Microsoft, where he spearheaded the development of the Advanced Authoring Format. Prior to these assignments, he was executive vice president of operations and engineering for nonlinear editing pioneer Ediflex Digital Systems. Maltz serves on the U.S. National Archives Public Advisory Committee for Electronic Records Archives, is an associate member of the American Society of Cinematographers, and is a fellow of SMPTE where he serves on several engineering committees and the SMPTE Journal Board of Editors. Maltz received a BSEE from the State University of New York at Buffalo.
   
Jerry Pierce serves as the Technology Advisor for NATO (National Association of Theater Owners). He provides technology guidance in conjunction with the NATO Technology Committee. Jerry serves as the Chairman of ISDCF (Inter-Society Digital Cinema Forum) a multi-industry open group that addresses digital cinema issues.  He was previously Senior Vice President, Technology, Universal Pictures. He joined Universal in 1995 and established the New Technology Department for Universal Pictures in 2000. He was responsible for the technical launch of DVD for Universal and was responsible for Digital Cinema activities for Universal. He was chairman of the SMPTE Digital Cinema Mastering group, a member of the Studio's Digital Cinema Consortium (DCI), was an associate member of the American Society of Cinematographers, is Vice President of the Hollywood Post Alliance, and was on the Board of USC's Entertainment Technology Center. He established the joint project with Universal and Panasonic for DVD disc authoring and High Definition Telecine Transfers.  He was part of SRI International (Stanford Research Institute) for over 13 years. Jerry holds a MSEE degree from Stanford University and an BSEE from UC Berkeley.
   

Multiple-Emmy-award-winning SMPTE Fellow Mark Schubin has been working professionally in television since 1967 and writing about it since 1972.

   
Patrick Griffis is Senior Director, Technology Strategy in the Office of the CTO at Dolby Laboratories where he is charged with helping define future technology strategy for the company. Prior to Dolby, he spent 10 years at Microsoft leading digital media standards strategy on a global basis including adoption of the Digital Living Network Alliance as a baseline media sharing standard in Windows 7 and standardization of Windows Media Video technology as an international standard in SMPTE. Prior to Microsoft, Pat spent 15 years at Panasonic in senior management positions including VP/ Strategic Product Development at Panasonic Broadcast where he helped launch DVCPRO and drive HDTV strategy for the USA. Pat started his career at RCA earning 8 patents in TV product design. He serves as SMPTE Vice President of Education, a member of the SMPTE executive committee and is a SMPTE Fellow. He is past member of the board of the ATSC and past Vice Chairman of the board of the Digital Living Network Alliance. He is an invited member of the IBC Council, an industry executive advisory group as well as the Academy of Digital TV Pioneers. He served two terms as President of the IEEE Consumer Electronics Society. Pat holds a BSEE from Tufts University and an MSEE from Purdue University.
   
John Hurst is a system architect and software developer specializing in entertainment technology. Mr. Hurst began working in the field of digital cinema in 2000. He has more than 30 years' experience in technology management for production and post production, and more than 20 years' experience building software systems. Mr. Hurst is a Fellow of the S.M.P.T.E., where he is currently co-chair of Technology Committee 21DC. 
   
Pete Ludé is a prominent engineering executive in cinema, broadcast and digital media, with extensive experience in deployment of systems worldwide. Ludé currently serves as CTO at Mission Rock Digital in San Francisco.  Previously, he was Senior Vice President of Sony's Silicon Valley R&D labs, where his work included workflow software for digital cinema production, stereoscopic imaging and 4K laser projectors for digital cinema. He is past president of SMPTE, and a SMPTE fellow. Pete is also was founding Chairman of the Laser Illuminated Projector Association, and is a frequent speaker on the future of broadcast, Ultra HD television, stereoscopic 3D and laser displays.