NORWALK, Conn. — Oct. 2, 2013 — Insight Media today unveiled details surrounding the Ultra High Definition (UHD/4K) demonstrations during the upcoming SMPTE 2013 Annual Technical Conference & Exhibition, the premier annual event for motion-imaging and media technology, production, operations and the allied arts and sciences. Insight Media will lead the SMPTE 2013 Symposium Business Track on Oct. 21 and has organized a sold-out UHD/4K demonstration room that will feature industry leaders such as Sony, Samsung, Canon, Quantel, Colorfront, Cisco, Elemental Technologies, Rovi, and Altera.
“2013 has been a pivotal year for UHD/4K technologies, with all of the necessary pieces of the 4K ecosystem aligning,” said Chris Chinnock, president and founder of Insight Media. “The unique UHD demonstration area during SMPTE 2013 is likely to be the industry’s largest assembly of 4K displays and equipment in one room. Through a series of side-by-side comparisons that experts and non-experts will appreciate, attendees will see firsthand how 4K technologies have advanced. It will be quite a sight!”
By demonstrating that upscaling and conversion engines can make 1080 content look great on a UHD TV, the UHD/4K demo will show that lack of 4K native content is not an obstacle to the rollout of products and services. The demo also will show that, thanks to the combination of low bit rates and high quality promised by the new High Efficiency Video Coding (HEVC) codec, the delivery of 4K content within production facilities and, most importantly, to the home, will not be a major hurdle either. Split-screen demos showing various HEVC and H.264 encoding comparisons will highlight the maturity of this technology. Finally, attendees will have the opportunity to see live 4K production workflows, presented by Sony and a team from Quantel, Colorfront, and Canon.
For the upconversion demos, all participants will show a “test reel” authored by Technicolor —in a side-by-side comparison. The same content will be used to showcase the advantages of HEVC for 4K distribution. Additional demo support is coming from from New Media Hollywood, Video Clarity, SpectraCal, and ThinkLogical.
SMPTE 2013 will take place Oct. 21-24 at the Loews Hollywood Hotel in Los Angeles, Calif. Further information about the event is available at www.smpte2013.org
. Further information about Insight Media is available at www.insightmedia.info
About the Society of Motion Picture and Television Engineers
The Oscar® and Emmy® Award-winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in developing and providing motion-imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the broadband, broadcast, cinema, and IT disciplines. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 650 standards, recommended practices, and engineering guidelines. SMPTE members include motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students from around the world. Information on joining SMPTE is available at www.smpte.org/join.
About Insight Media
Insight Media is a market research, publishing and consulting firm focused on the emerging segments of the display industry. We look for areas where display technology is in the early stages of commercialization, where market opportunities are emerging or where significant business and investment decisions are being made. This strategic focus leads us to several core areas such as 3D Displays, LED or Laser-based Display Systems, 4K Technology, E-Paper and Large Area OLEDs, where we track the technology, components, products, markets, applications, manufacturing and business aspects of consumer and professional display markets. The company publishes daily and monthly news and analysis as well as in-depth annual technology/market reports. It also hosts industry conferences, provides strategic and tactical consulting services and offers industry education via webinars and on-site seminars. For more information, visit www.insightmedia.info
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