Press Release


Director of Fraunhofer Institute for Digital Media Technology to Address Professional Entertainment Technology Show

WHITE PLAINS, NY September 9, 2008

Professor Doctor Karlheinz Brandenburg, the
multi award-winning scientist often referred to as the father of MP3, will deliver the keynote address at SMPTE 2008: Annual Tech Conference & Expo ( The director of the distinguished Fraunhofer Institute for Digital Media Technology (Fraunhofer IDMT), Dr. Brandenburg will present his vision for the future of digital media, including immersive entertainment, 3-D audio and video, and interactivity.
Produced by the Society of Motion Picture and Television Engineers (, SMPTE 2008 features educational sessions and a trade show floor focused on content creation, management, distribution and display technologies. Dr. Brandenburg's keynote will take place Tuesday morning, October 28, 2008, at the Renaissance Hotel in Hollywood, CA, the location for
the SMPTE event.

"Dr. Brandenburg is a true visionary whose work has transformed the media and entertainment industries in immeasurable ways,' said Kimberly Maki, SMPTE and SMPTE 2008 executive director. "I am honored that he is delivering our keynote and am very much looking forward to hearing his thoughts about what lies ahead."

Dr. Brandenburg is the driving force behind some of today's most seminal technologies,
including the MP3 and AAC MPEG audio standards, for which he performed the linchpin research and later headed the team that developed and expanded the solutions. As director of Ilmenau, Germany-based Fraunhofer IDMT, Dr. Brandenburg sets the course for the worldrenowned institute, which creates new media technologies for the professional and home entertainment sectors.

Dr. Brandenburg has received numerous awards for his work in perceptual measurement
techniques, audio encoding, Wave Field Synthesis (WFS) and psycho-acoustics. In 2006, the International Electrotechnical Commission (IEC) named him one of 120 most important inventors and masterminds in the field of electrical engineering and admitted him to the hall of fame of thinkers through the ages.

SMPTE 2008 offers the professional community a wide-ranging education in new and emerging
technologies with practical applications to the entertainment industry. International thought leaders will present peer-reviewed white papers, case studies and tutorials, and leading entertainment hardware, software and service companies will provide hands on demonstrations of their latest solutions. The show will focus on a wide range of topics including:

- 3-D theatrical and home entertainment
- IPTV and Internet video
- digital newsgathering
- new displays
- high-speed infrastructure for 1080P

Companies interested in sponsoring or exhibiting at SMPTE 2008 should contact Kimberly Maki,
914 761-1100 x4960. Register at: (