Registration Opens for First 4K 4Charity Fun Run at SMPTE 2018 Annual Technical Conference & Exhibition

Proceeds from October 24 Event to Benefit Geena Davis Institute on Gender in Media

Portland, OR–  October 1, 2018 – AWS Elemental, an Amazon Web Services (AWS) company, announced the first-ever 4K 4Charity Fun Run hosted at the SMPTE 2018 Annual Technical Conference & Exhibition. The run will take place at 7:00 a.m. on Wednesday, Oct. 24 in Los Angeles’ Elysian Park, with transportation provided to and from the starting line. Registration is open at

Founded in 2014, the 4K 4Charity Fun Run is a 4 kilometer (2.49 mile) run and walk event held in conjunction with major media and entertainment industry tradeshows, such as NAB and IBC shows. To date, it has raised more than $860,000 for nonprofits focused on increased equity for those underrepresented in media and technology industries and to help assure all young people access to high-quality education. Previous beneficiaries include Girls Who Code, Iridescent, Heifer International, and Mercy Corps. 

Proceeds from the 4K 4Charity Fun Run at SMPTE 2018 will benefit the Geena Davis Institute on Gender in Media, the first and only research-based organization within the media and entertainment industry to educate on and advocate for gender equity in media, particularly for content targeting children under age 11. Founded by Academy Award-winning actress Geena Davis, the organization actively works to expose gender imbalance, identify unconscious bias, challenge gender stereotypes, and create more equitable content.

“I am delighted that the 4K 4Charity Fun Run Series is coming to SMPTE 2018 – and hope that it’s the first of many,” said SMPTE Executive Director Barbara Lange. “Having participated in nearly every 4K 4Charity run at both IBC and NAB, I can attest that it is a fun way to get energized during a busy conference week while donating to a worthy cause. Our recipient charity for this year’s 4K 4Charity Fun Run is the Geena Davis Institute. I encourage all attendees to join me in supporting the 4K in LA!” 

“We’re honored to bring 4K 4Charity to SMPTE 2018 and Los Angeles in support of the vital efforts of the Geena Davis Institute on Gender in Media to pursue gender equity,” said Laura Barber of AWS Elemental and co-founder of the 4K 4Charity Fun Run Series.“With 100 percent of contributions going straight to the Geena Davis Institute, participants can make a direct impact on the next generation of industry professionals and help build an industry in which everyone can thrive. 

To register for the 4K 4Charity Fun Run at SMPTE 2018, or to view sponsorship opportunities, visit Can’t make it on race day? Contribute without breaking a sweat with the “Donation Only” option. 

To learn more about the Geena Davis Institute on Gender in Media, read

More information about SMPTE 2018 is available at Anyone who signs up for the 4K 4Charity Fun Run (without prior SMPTE 2018 registration) by Oct. 13 can use the code 4KRUN to get a free exhibits-only pass or $100 discount on multi-day conference packages.