SMPTE 3D Event Features Leading Researchers in Technical Sessions Spanning Human Factors, Open-Source Camera Platform, Holographic TV

Experts from University of California - Berkeley, MIT Media Lab, Stanford University join those from Discovery Communications, Dolby, Panasonic, PwC, RealD, Warner Bros, among many others

White Plains, NY, 25 May 2011 - The communications, media, and entertainment industry's most authoritative source of next-generation 3D science, the second annual International Conference on Stereoscopic 3D for Media Entertainment will feature world-leading academic and corporate researchers who will unveil the most advanced research to date for creating, distributing, and viewing 3D content. The SMPTE Conference takes place 21-22 June at the Millennium Broadway Hotel in New York City.

During the two-day event, engineers, scientists, and researchers will discuss the latest work on human factors and the viewing of 3D materials; stereoscopic image acquisition and production advancements; stereoscopic image metrology and processing, including an open-source camera platform being developed at Stanford University ; and advancements in stereoscopic displays, including those related to live, holographic TV.

Underscoring the potential for 3D to fuel opportunities across multiple market segments, the SMPTE conference also will feature a special presentation from Gordon Castle, Director, Entertainment Media & Communications at PwC on 3D adoption trends and market opportunities.

Complete program information is available at www.smpte.org/events/2nd_Annual_3D_Conference/.

"The recent commercial successes in 3D cinema and live broadcasts have driven substantial R&D investments and are spurring tremendous interest in 3D across multiple markets," said Pete Lude, SMPTE president.

"This year's conference will highlight many of the remarkable advances that will fundamentally change the way 3D programming is created, distributed, and viewed."

This year's SMPTE Conference is co-located with DV Expo East (www.dvexpoeast.com), which will feature technology exhibits, keynotes, educational session, networking events, and more. By registering for the SMPTE conference, attendees get a free, all-access pass to DV Expo East.

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Learn more at www.smpte.org.

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About the Society of Motion Picture and Television Engineers

The Oscar® Award-winning and Emmy® Award-winning Society of Motion Picture and Television Engineers (SMPTE) is the leading technical society for the motion imaging industry. As an internationally recognized and accredited standards-setting body, SMPTE develops standards, recommended practices and guidelines, and spearheads educational activities to advance engineering and moving imagery. Since its founding in 1916, the Society has established close to 600 standards, including the physical dimensions of 35mm film and the SMPTE-time code. More recently, it crafted the Digital Cinema Standards, which paved the way for digital movie theaters.

Underscoring SMPTE's leadership in technology and standards development, the Society received a prestigious technical Emmy® Award in January of 2009 for its work in the development of the MXF and GXF file formats. Headquartered in New York, SMPTE is comprised of engineers and other technical specialists, IT, and new media professionals, filmmakers, manufacturers, educators, and consultants in more than 65 countries. They are joined at SMPTE by more than 200 sponsoring corporations, principal players in content creation, production, and delivery for all platforms and in entertainment hardware and software. www.smpte.org