New Media Partnership Aids Both Organizations in Raising Their Profile and Extending Their Reach
WHITE PLAINS, N.Y. — Aug. 28 2013 — The Society of Motion Picture and Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, today announced that Billboard the world’s most influential music brand, will serve as a 2013 media partner. The partnership will enable both SMPTE and Billboard to publicize and promote more broadly their unique brands and conference offerings.
“Billboard reaches key executives and tastemakers in and around the music business, which has come to represent a significant sector within the motion-imaging industry,” said Aimée Ricca, marketing and communication at SMPTE. “Through this groundbreaking new relationship with Billboard, the Society positions itself to build even greater awareness of its standards work and educational efforts among the media and entertainment professionals SMPTE serves.”
Upcoming Billboard events include a cutting-edge two-day conference on the role of music in film and television. Hosted by The Hollywood Reporter and Billboard Oct. 29-30, the conference will give attendees the unique opportunity to learn from, network with, and expose their music directly to the best music supervisors, composers, directors, music editors, songwriters, and producers in the business. SMPTE members will receive a discounted rate of $375 with the code provided via email.
Further information about Billboard and its offerings is available at www.billboard.biz. More information about SMPTE and its many programs and resources is available at www.smpte.org.
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Billboard is the world's most influential music brand, reaching key executives and tastemakers in and around the music business through Billboard Magazine, Billboard.biz, Billboard conferences, Billboard Bulletin, and other targeted newsletters; and millions of music fans through Billboard.com consumer events and awards shows, the mobile chart app, and social media extensions. The Billboard brand is built on its more than 200 exclusive charts — the measure of success in music — that are constantly updated to reflect the changing music landscape. Billboard charts and content are consumed and referenced by millions of people in more than 100 countries through a content syndication deal with Global News Network, The Associated Press, and strategic relationships with other major companies around the world. In addition to North America, Billboard operates businesses in Brazil, Greece, Japan, Korea, and Russia. Billboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment arenas, including music (Billboard and its related conferences, events, and awards shows such as “The Billboard Music Awards” on ABC, and “The Billboard Latin Music Awards” on Telemundo), entertainment (The Hollywood Reporter, Backstage, ShowEast, CineAsia, and CineEurope); and advertising and marketing (Adweek, Adweek Conferences, and The CLIO Awards).
About the Society of Motion Picture and Television Engineers
The Oscar® and Emmy® Award-winning Society of Motion Picture and Television Engineers (SMPTE), a professional membership association, is the worldwide leader in developing and providing motion-imaging standards and education for the communications, technology, media, and entertainment industries. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the broadband, broadcast, cinema, and IT disciplines. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 650 standards, recommended practices, and engineering guidelines. SMPTE members include motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students from around the world. Information on joining SMPTE is available at www.smpte.org/join.