SMPTE Announces New Executive Appointments

Dr. Hans Hoffmann first European in nearly 40 years to serve as Engineering Vice President; Richard Welsh joins Board of Governors

18 January 2010, White Plains, NY - The Society of Motion Picture and Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education, today announced new appointments to its Board of Governors. Dr. Hans Hoffmann becomes the first European in nearly four decades to serve as Engineering Vice President. Richard Welsh becomes the organization's new Governor for Europe, the Middle East, Africa, and Central & South America Region. Both were appointed at a recent meeting of the SMPTE Board of Governors.

The appointments of Hoffmann and Welsh follow the election late last year of then Engineering Vice President Wendy Aylsworth to the position of SMPTE Executive Vice President; she is the first woman to be elected to that post in the history of SMPTE. During her three years as the Engineering Vice President, Aylsworth worked to streamline and further systematize the organization's standards-making processes and launched work on 3D to the Home and Broadband standards.

Hoffmann will serve out the one year remaining on Aylsworth's term as Engineering Vice President and, as a result, relinquished his position as for Europe, the Middle East, Africa, and Central & South America Region. Welsh will serve out the one year remaining on that term.
"Hans and Richard are accomplished, well-respected professionals and SMPTE will benefit substantially from their leadership," said SMPTE president Pete Lude. "Their appointments to these key positions - as well as Wendy's recent election to the role of Executive Vice Presidency - are important and tangible examples of SMPTE's efforts to reflect the diverse, worldwide engineering workforce that is driving and guiding the motion-imaging industries through its next generation of change."

Dr. Hoffmann is Head of media fundamentals and production technologies in the Technology and Development department of the European Broadcast Union (EBU). He is leading numerous EBU activities in the field of HDTV, IT-based production, 3D and future media production technologies. Until his new appointment he was the chair of the SMPTE Technology Committee on Time Labeling and Synchronization and also served on the SMPTE Board of Governors.

Welsh is Director of Digital Cinema Services at Dolby, responsible for running digital cinema mastering and distribution; his team is also involved in the research and development of new products and solutions for Digital Cinema. Richard regularly presents at key industry conferences such as NAB and IBC. Since joining Dolby in 1999, Richard has worked as an Applications Engineer, Sound Consultant, and Digital Cinema Mastering Manager for the company.
In addition to the appointments of Hoffmann and Welsh, seven directors and a governor at large were also added the SMPTE Board of Governors. A complete list of Board members is available at

http://www.smpte.org/about/board/.

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About the Society of Motion Picture and Television Engineers
The OscarÆ Award-winning and EmmyÆ Award-winning Society of Motion Picture and Television Engineers (SMPTE) is the leading technical society for the motion imaging industry. As an internationally recognized and accredited standards-setting body, SMPTE develops standards, recommended practices and guidelines, and spearheads educational activities to advance engineering and moving imagery. Since its founding in 1916, the Society has established close to 600 standards, including the physical dimensions of 35mm film and the SMPTE-time code. More recently, it crafted the Digital Cinema Standards, which paved the way for digital movie theaters.

Underscoring SMPTE's leadership in technology and standards development, the Society received a prestigious technical EmmyÆ Award in January of 2009 for its work in the development of the MXF and GXF file formats. Headquartered in New York, SMPTE is comprised of engineers and other technical specialists, IT, and new media professionals, filmmakers, manufacturers, educators, and consultants in more than 65 countries. They are joined at SMPTE by more than 200 sponsoring corporations, principal players in content creation, production, and delivery for all platforms and in entertainment hardware and software. www.smpte.org