SMPTE at IBC2014

"The IBC2014 show comes at an exciting time for SMPTE. We look forward to highlighting recent developments not only in our education and standards work, but also in our expansion as an organization to support both the technical and creative communities dedicated to moving imagery. We're particularly excited about our consolidation with the Hollywood Post Alliance, which brings to SMPTE the voice of a strong creative community, as well as the enormous popularity and importance of SMPTE members' research in key areas driving our industry forward. We are confident that, whether new to the industry or an experienced expert, any visitor to the SMPTE stand or attendee at our technical conference sessions will find it an engaging and worthwhile experience."
— Barbara H. Lange, Executive Director of SMPTE

SMPTE at IBC2014

The Society of Motion Picture and Television Engineers® (SMPTE®), the worldwide leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, announced that more than 50 of its members will speak at technical sessions during IBC2014 — with more than 107 sustaining member companies exhibiting. The IBC2014 conference and exhibition takes place at RAI Amsterdam Sept. 11-16. 

Technical Sessions

Howard Lukk, a SMPTE standards director, will chair a session, “Tri-focal Camera Systems — will Hybrid 3D prove to be the ultimate 3D?” on Saturday, 13 Sept., at 16:30 as part of the IBC Big Screen Experience. Produced by SMPTE Governor Richard Welsh, the session will also feature SMPTE Member Johannes Steurer of ARRI.

At noon on Sunday, 14 Sept., “Movie-making in the Matrix — are you ready for a virtualised movie production?” will examine virtualized movie production — looking at the impact of cloud computing, virtual production, and post tools on digital filmmaking from camera lens to screen. SMPTE Governor Richard Welsh will co-produce the session.

Scheduled for 16:00 on Sunday, “EDCF Global D-Cinema Update” will bring together an impressive array of panelists to bring attendees up to speed with the latest business and technology developments in digital cinema around the world. This annual fixture at IBC promises a dynamic and fast-paced overview provided by many of the industry leaders behind the continued evolution of digital cinema. SMPTE member panelists include SMPTE Governors Angelo D’Alessio and Richard Welsh, along with SMPTE Members Andy Maltz, Jim Whittlesey, Julian Pinn, and Peter Wilson.

Also at 16:00 on Sunday, Dr. Hans Hoffmann of the European Broadcasting Union (EBU) will present a session titled “Go With UHD-1, or Wait for UHD-2?” as part of the IBC Technical Stream. In this session, produced by SMPTE, major players will outline their strategies for content creation and delivery to the home using both traditional and IP technologies and subsequently discuss standards and their roadmaps for the two phases of UHDTV. Panelists include Alan Lambshead, SMPTE standards vice president and Chris Johns, SMPTE U.K. section chair; along with SMPTE Members Chris Fetner, Andy Quested, and Jim Helman.

On Monday, 15 Sept. beginning at 14:00, SMPTE will present “Laser Projection Systems Part 1: Seeing is Believing” and “Part 2: Is the Devil in the Details?” as part of the IBC Big Screen Experience. Chaired by Peter Ludé, immediate past president of SMPTE with participation by SMPTE Member Matt Cowan, the session will look at the impact of laser projection technology on digital cinema and provide a look at breathtaking images shown on the Big Screen Experience 6P laser projection system from Christie.

As an IBC2014 partner, SMPTE is once again supporting the Rising Stars program, which offers exclusive conference sessions tailored to tackle the topics most important to young professionals. This popular program gives new entrants to the broadcast industry the opportunity to meet top industry experts across a series of specially staged sessions and events. Throughout the show, SMPTE members will volunteer their time and expertise to provide guided tours of the exhibition floor to Rising Stars participants. Through this program, SMPTE helps to foster the successful rise and advance of young creative, business, and technology professionals working within the industry. A complete list of sessions for the two-day program is available at www.ibc.org/page.cfm/ID=869.

SMPTE Announcements at IBC2014

The SMPTE 2015 Forum in Berlin, produced in collaboration with FKTG, has been officially confirmed, and the Society will announce details at IBC2014. The rapid convergence of connectivity, bandwidth, and media technology improvements, coupled with consumer interest, has led to a rapid increase in Web-based media distribution. This conference will explore the "old" and the "new" in the context of the technology required to deliver a compelling entertainment experience over the Web. Examining related opportunities and challenges from a European perspective, this unique two-day event at Fraunhofer Institute for Open Communication Systems (FOKUS) will provide fresh perspectives to help engineers, creatives, and researchers understand the technical trends that drive the future of media over the Internet.

Save the Date! SMPTE representatives will also provide information about the 2015 HPA Tech Retreat, scheduled for Feb. 9-13, 2015, at the Hyatt Regency Indian Wells in Indian Wells, California. Registration is open for the SMPTE 2014 Annual Technical Conference & Exhibition (SMPTE 2014), which will take place Oct. 20-23 in Hollywood, California. Further details on presentations and speakers will be announced during IBC2014.

SMPTE Products at IBC2014

Ideal for the studio, shop, or truck, the SMPTE CamWhite pocket chart is a consistent and reliable neutral white reference with a sturdy laminated surface. Enabling users to white-balance cameras to a scene's primary light source with precision, CamWhite charts are a versatile tool for improving the production value of images — saving both time and money in post. The standard CamWhite chart measures 6.3 inches by 3.75 inches, but larger formats are available.  

SMPTE also will feature its CamBook® 3, which helps users to align and set up cameras to REC 709, compare/match camera makes and models, and test lenses for colorimetry and resolution. CamBook 3 works in conjunction with the SMPTE-branded DSC Labs OneShot™ pocket chart, which provides all of the color and luminance information necessary to match and reproduce color in dailies footage.
SMPTE Publications and Resources at IBC2014

Throughout IBC2014, SMPTE staff will be available on the stand to discuss current trends and answer questions about SMPTE activities, resources, and publications. One of those publications, the latest "SMPTE Standards Quarterly Report," was released in July following the June meeting of the SMPTE Standards Committee in Tokyo. The Standards Report summarizes the current progress of SMPTE committees working to create, approve, revise, and remove standards for the industry. Copies of the September 2014 SMPTE Motion Imaging Journal's "Progress Report" issue, the Society's key publication, will be available on the stand. The issue will focus on trends and developments in the motion-imaging industry. Readers may access Journal content from 1916 to the present from the SMPTE Digital Library available at library.smpte.org. The SMPTE Digital Library provides one-stop access to SMPTE resources so that professionals can stay informed about the latest technology and industry research.

A complete listing of SMPTE publications is available at www.smpte.org/publications.  

SMPTE also will highlight its new mobile app for use with iOS, Android, and Web-based operating systems. Available to anyone, the free app was designed to provide useful information and updates to SMPTE members and also serve as a convenient quick-reference guide for anyone interested in learning more about the Society. Users can access breaking news, updates on upcoming educational events, local Section information, the SMPTE Digital Library, test materials, details about membership benefits, social media, and multimedia in one easy-to-use package. The SMPTE mobile app is available for download on iTunes and Google Play, and a Web-based version for other operating systems is available at http://smpte.mobapp.at.

Membership Services

SMPTE Manager of Member Relations Roberta Gorman, members of the SMPTE Sections' Board of Managers, and members of the SMPTE Board of Governors will be on hand at IBC2014 to discuss membership benefits and the Society's role in international standards and interoperability. In addition, prospective members will be able to join and existing members may renew their memberships on-site.

Company Overview:

The Oscar® and Emmy® Award-winning Society of Motion Picture and Television Engineers® (SMPTE®), a professional membership association, is the preeminent leader in the advancement of the art, science, and craft of the image, sound, and metadata ecosystem, worldwide. An internationally recognized and accredited organization, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. Since its founding in 1916, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.

The Society is sustained by more than 6,000 members — motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students — who meet in Sections throughout the world. Through the Society's partnership with the Hollywood Post Alliance (HPA), this membership is complemented by the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at www.smpte.org/join.

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