SMPTE Names Cine China As Silver Level Media Partner For Major 2012 Events

New Chinese cinema market magazine to sponsor Society events in Geneva, Las Vegas, Hollywood


Technology Summit On Cinema at NAB Show ●14 - 15 April ● Las Vegas ●
Forum On Emerging Media Technologies ● 13 - 15 May ● Geneva ●
Annual Technical Conference & Exhibition ● 22 - 25 October ● Hollywood ●

White Plains, NY, 22 March 2012 – The Society of Motion Picture & Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education, today announced that Cine China, a new bi-monthly magazine targeting China’s booming cinema market published by IMAS Media & Exhibitions, will serve as a Silver Level Media Partner for three major Society events in 2012, including the Technology Summit on Cinema, which is co-produced by SMPTE for the 2012 NAB Show in Las Vegas, Nevada, USA;  the SMPTE Forum On Emerging Media Technologies to be held in Geneva, Switzerland; and the Society’s Annual Technical Conference & Exhibition to be held in Hollywood, California, USA.

To be launched this month at the Guangzhou International Cinema and Theatre Technology Exhibition, Cine China will cover the entire cinema value chain, from cinematography to the screen, and span film shooting and production, projection, and audio and lighting, among other topics.

“At a time when the Chinese cinema market is growing quickly and steadily, Cine China is an important voice for the professionals in the industry,” said SMPTE Executive Director Barbara Lange. “We are delighted to welcome it as a Silver Level Media partner for our strategic events in 2012.”

SMPTE 2012 Events Span Cinema, Emerging Technologies, Standards
Technology focused and noncommercial, SMPTE major events in 2012 span cinema and emerging technologies as well as motion-imaging standards – and provide a comfortable atmosphere for industry networking.

The Technology Summit On Cinema (formerly (Digital Cinema Summit) at the 2012 NAB Show is a premier industry technology event that draws leading motion-imaging technologists, researchers, and practitioners – as well as filmmakers, theatre operators, manufacturers, and other experts who are advancing the state of the art in cinema. Panels at this year’s summit include those focused on high frame rate 3D production, laser projection, content projection, 4K updates, and digital cinema deployment and standards.

The SMPTE Forum on Emerging Media Technologies is a symposium for executives and other senior leaders from the broadcast, broadband, and cinema industries to discuss the most important and innovative research taking place over the next 10 to 15 years, with a particular focus on technologies likely to come to market within the next three years. 

The SMPTE Annual Technical Conference & Exhibition is the pre-eminent gathering of motion-imaging scientists, researchers, engineers, and business decision makers and is emblematic of the leadership role that the Society is taking to drive standards that will accelerate industry expansion and business success.

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