SMPTE Technology Forum Panel On Future Business Models To be Moderated By IHS Screen Digest’s Head of TV Technology

Tom Morrod to lead panel on models, structures needed for future success of media enterprises


13 – 15 May 2012 ● Intercontinental Hotel ● Geneva, Switzerland ●


White Plains, NY, 6 February 2012 – The Society of Motion Picture & Television Engineers (SMPTE) today announced that Tom Morrod, the head of TV technology at the global research firm IHS Screen Digest, will moderate a distinguished panel that will discuss the kinds of business models and overall structures that media companies will need to be successful in the next 10 to 15 years. The discussion will take place at the SMPTE Forum on Emerging Media Technologies, an executive-level symposium to be held by the Society on 13-15 May in Geneva, and produced in collaboration with the European Broadcasting Union (EBU). 

Morrod will moderate The Forum panel “Show Me Where The Money Is,” which will discuss the collaboration and/or consolidation that will be required in next 10 to 15 years; how organizations can keep costs down while maintaining value across their operations; and the financial impact of other issues, such as green initiatives, ongoing regulatory and legislative activities, and the transition to the cloud.

A media-focused research, publishing, and consulting companies, the work of Screen Digest spans the entire traditional and emerging media content and distribution technology value chains for music, movies, TV, games, and digital media.

“Screen Digest is well-known for providing the kind of thorough, detailed, and critical business intelligence that our attendees need to make the right investment decisions in the next 10 to 15 years,” said David Wood of the EBU and the chair of the symposium’s program committee. “We’re delighted to have Tom moderating this very important discussion.”

Other executive presenters at The SMPTE Forum include those from ABC Australia, ATSC, BSkyB, Cisco Systems, EBU, Ericsson, Fraunhofer Institute for Integrated Circuits IIS, Grass Valley, IBM, Intel, MPEG, NHK, Radio Bremen, Radio Television Hong Kong, Singapore Broadcasting, Sony, the Sports Video Group, Technicolor, Warner Bros., and zeebox.

The SMPTE Forum on Emerging Media technologies is the only symposium to bring together leading motion-imaging technologists, researchers, scientists, practitioners, manufacturers, and strategic thinkers. Over the course of two days, it will provide a science-based, non-commercial opportunity for executives and other senior leaders from the broadcast, broadband, and cinema industries to discuss the most important and innovative research taking place over the next 10-15 years, with a particular focus on technologies likely to come to market within the next three years. All in an environment designed for easy networking.

Program and registration information for The Forum is available at Regular updates will also be available via Twitter at #forum2012.

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