Yogi Bear 3D Director, Sony Pictures Technologies President, ASC Technology Committee Chairman Among DCS 2011 Lineup

Eric Brevig, Chris Cookson, Curtis Clark to join other leaders at premier technology event 9-10 April 2011 ● Las Vegas Convention Center ●

White Plains, NY, 8 February 2011 - The Society of Motion Picture and Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education for the communications, media, and entertainment industries, today announced that Hollywood director Eric Brevig, known for his recent 3D work on Yogi Bear, Sony Pictures Technologies President Chris Cookson, and Hollywood director and cinematographer and chairman of the American Society of Cinematographers (ASC) technology committee Curtis Clark will be among the technology and thought leaders participating at DCS 2011, which takes place on 9-10 April 2011 at the Las Vegas Convention Center.Spanning cinema, broadcast, and broadband, DCS 2011 - which is co-produced by SMPTE and NAB - is a premier industry technology event, drawing leading motion-imaging technologists, researchers, scientists, practitioners, manufacturers, and strategic thinkers. This year's gathering is themed Advances in Images and Sound: 3D, 4K, and Beyond. Register today at: smpte.org/events/DCS2011/.DCS is one of a series of key 2011 SMPTE events, the only non-commercial, scientific gatherings to focus on breakthrough research and advanced technologies, practical applications of motion-imaging solutions, critical standards initiatives to drive business success, and key industry trends and future technology needs. These events include the 2nd Annual SMPTE International Conference on Stereoscopic 3D for Media and Entertainment (21 - 22 June in New York City) and the SMPTE 2011 Annual Technical Conference and Exposition (25 - 27 October in Hollywood)."From broadcast to broadband, the motion-imaging demands being placed on digital pipelines and platforms are extraordinary," said SMPTE president Pete LudÈ. "SMPTE is at the forefront of these changes and we're honored to have highly regarded speakers who can highlight the latest technologies, research, and standards efforts across the communications, media, and entertainment industries."Behind The 3D Scenes; 4K, 8K, and Higher Resolutions, & Big Trends On The HorizonLed by Brevig, the Yogi Bear 3D production team will detail at DCS 2011 the behind-the-scenes challenges and successes of creating this live-action/CGI movie, including how it was able to weave together real and synthetic actors into seamless, believable action sequences; and how a wide range of digital tools and techniques helped the overall production process. Joining Brevig will be the production's visual effects supervisor, Betsy Paterson, and its head of digital production, John Nicolard. Other DCS 3D panels will address acquisition and post-production workflows; displays; and the standards ecosystem, including an update on the 3D Home Master standard.Clark will moderate a panel focused on the psychophysical and subjective impacts - and creative, technical, and practical considerations - of moving to higher production resolutions, including 4K, 8K, and beyond. Joining Clark will be Sony Pictures executive vice president for advanced technology George Joblove, ASC president Michael Goi, and Howard Lukk, vice president of digital production at The Walt Disney Company. Other technical panels will focus on issues of greater bit depth, wider color gamut, higher frame rates, and 7.1 channel surround sound technologies.For a high-level and far-sighted perspective, DCS 2011 will convene the panel 3 Big Trends for the Next 3 Years. The panel will include Cookson and Gary Arlen, the president of Arlen Communications, and will be moderated by the writer, editor, and international audiovisual consultant John Watkinson of the firm Run Length Ltd.Follow SMPTE on Facebook, Twitter, and LinkedIn. Learn more at www.smpte.org.About the Society of Motion Picture and Television EngineersThe OscarÆ Award-winning and EmmyÆ Award-winning Society of Motion Picture and Television Engineers (SMPTE) is the leading technical society for the motion imaging industry. As an internationally recognized and accredited standards-setting body, SMPTE develops standards, recommended practices and guidelines, and spearheads educational activities to advance engineering and moving imagery. Since its founding in 1916, the Society has established close to 600 standards, including the physical dimensions of 35mm film and the SMPTE-time code. More recently, it crafted the Digital Cinema Standards, which paved the way for digital movie theaters.Underscoring SMPTE's leadership in technology and standards development, the Society received a prestigious technical EmmyÆ Award in January of 2009 for its work in the development of the MXF and GXF file formats. Headquartered in New York, SMPTE is comprised of engineers and other technical specialists, IT, and new media professionals, filmmakers, manufacturers, educators, and consultants in more than 65 countries. They are joined at SMPTE by more than 200 sponsoring corporations, principal players in content creation, production, and delivery for all platforms and in entertainment hardware and software. www.smpte.org