Hot Button Discussion
Broadcast Network Infrastructures
By Michael Goldman
The HEVC Rollout
With bandwidth being central to the entire future of the IT-based broadcasting paradigm, the evolution of the High Efficiency Video Coding (HEVC/H.265) compression scheme is crucial (as discussed in the April 2013 SMPTE Newswatch). In a recent analysis in Broadcast Engineering Magazine, Kanaan Jemili, an executive at digital entertainment technology company Rovi Corp., postulated that HEVC is crucial for both consumers and content creators as they take the next step into the IT-centric future of broadcasting. He also discussed the slow adoption rate of HEVC thus far and the business factors behind it. The primary factor is a lack of HEVC content and HEVC media playback devices on the consumer end. Jemili suggests that the key to breaking this chicken-egg dilemma is for software manufacturers to see the benefit in providing free or cheap tools for consumers to convert personal content to the HEVC scheme and view it that way. On the professional side, he recommends highly-automated encoding methodologies to simplify the conversion of existing content to HEVC, and many other proposals.