SMPTE Hollywood Section Meeting September 28, 2017
By Steve Wong Hollywood Section Secretary
The meeting on September 28, 2017 was held at the Linwood Dunn Theater in Hollywood, California.
The meeting explored ATSC 3.0, the next-generation digital-broadcast standard, and was a combined event with the Audio Engineering Society's Los Angeles Section and the Society of Television Engineers. Approximately 151 guests were present.
Dr. Richard Chernock ScD., chair of the Advanced Technology Systems Committee (ATSC) Technology Group 3 (TG3), discussed the group’s progress toward finalizing ATSC 3.0 and how the new standard differs from ATSC 1.0, which currently governs digital broadcasts. He was made available under the auspices of the IEEE Broadcast Television Society Distinguished Lecturers Program.
Dr. Chernock spoke about the Advanced Television Systems Committee mission. He gave the audience an overview of ATSC 3.0 by explaining how the ATSC 1.0 (A/53) digital TV broadcasting standard was revolutionary in 1995, but 20 years later broadcast technologies and consumer viewing habits have radically changed the broadcast landscape. The ATSC 3.0 Next Generation Broadcast Standard is a response to these changes while designed to incorporate new technologies as they become available. ATSC 3.0 is not backward compatible with ATSC 1.0 (8VSB/MPEG2/HD/AC3); thus there is a high bar that mandates the inclusion of significant technology improvements
ATSC 3.0 is consumer driven. The goals of ATSC 3.0 is to first, improve the television viewing experience. Second, to add value to the broadcaster’s service platform. Third, to address changing consumer behavior and preferences. As a result, ATSC 3.0, the next generation of broadcast television, will:
Have significantly higher data capacity.
Offer flexible spectrum use.
Have higher physical layer robustness.
Offer future extensibility and mobile / handheld support.
Offer hybrid broadcast + broadband delivery.
Have advanced A / V compression that support immersive audio and UHD video with full 10bit depth, HDR and wide color gamut.
Offer Interactivity and personalization.
Offer potentially new business models and the ability to adopt new technologies.
Dr. Chernock updated the audience on the status of the ATSC 3.0 standards committees, described the South Korean Launch of ATSC 3.0 this past May, in readiness for the 2018 Korean Winter Olympics in Pyeongchang.
SMPTE Hollywood Section Meeting July 25, 2017
By Steve Wong Hollywood Section SECRETARY/TREASURER
The meeting held on July 25, 2017, titled "Revisit Classic Movie Sound", was held at the AMPAS Linwood Dunn Theater in Hollywood, California.
Approximately 140 members/guests were present.
Hollywood SMPTE Section Chairman Jim DeFilippis welcomed the members and guests and opened the meeting talking about the benefits of joining SMPTE. Jim also talked about future meetings. Jim introduced SMPTE Life Fellow, Dick May who produced and hosted the meeting.
The meeting included a live performance by Joe Rinaudo, founder of the Silent Cinema Society, on an American Fotoplayer (provided by the Academy of Motion Picture Arts and Sciences). The Fotoplayer is a type of player piano used in movie theaters during the silent era to provide sound effects and music.
Motion picture archivist Bob Heiber delivered a presentation on restoring magnetic soundtracks from the 1950s. He also screened sequences from 70mm Todd-AO and Cinemascope 55 productions, including Oklahoma and The King and I. “Movie sound has undergone an incredible evolution since the early days of cinema,” said Jim DeFilippis, chair of the SMPTE Hollywood Section. “Our July meeting provided a wonderful opportunity to experience what movies sounded like before the sound era, as well as when widescreen and stereophonic sound first hit theaters.”
Thursday, June 22, 2017 - 17:30
Linwood Dunn Theater
1313 Vine Street
90028 Hollywood, CA
Augmented Reality- More Than Glasses
Presented by VES and SMPTE
AR- Augmented Reality- is about immersion. Folks working in AR and XR (mixed reality) are working on new, interesting ways to keep us grounded in reality while giving us an enhanced version of the world. Now, with the help of supercomputers and mobile devices with artificial intelligence hardware, we are able to see differently.
Presenters will give us an overview of the technology and the landscape, insights into the business opportunities and tools you will need to participate in this new communications media.
Possibilities abound. For instance, augmented commerce is the buying and selling of goods online using augmented reality to let consumers visualize products in the real-world environment ahead of purchase.
Southern California companies who are creating content and technology will be on hand to inform and whet your appetite. We hope you will join us and find out what challenges these pioneers are facing. Our meetings are free and guests are always welcome.
A list of speakers includes:
Ed Lantz - President and CTO VORTEX Immersion Media Inc. www.vortexdomes.com
Theo Skye - Partner and Chief Innovation Officer, The Visionary www.thevisory.com
Eddie Offerman - VR/AR Researcher and Software Architect, Mirada Studios http://mirada.com
Ralph Barbagallo - Fouder of FLARB,Ralph has produced projects for Hololens, Gear VR and Google Tango http:///www.flarb.com
Greg Berkin - Managing Director Concours Ventures - Developing AR applications for film buffs! www.ttinet.com
Wednesday, May 31, 2017 - 18:00
Linwood Dunn Theater
1313 Vine Street 90028 Hollywood, CA
Data Drives Production Decisions
Data - and lots of it- is influencing decision-making in TV and film production in a very big way.
Decisions on how projects are green-lit, created, produced, distributed and marketed are affected by the data that’s being collected during production, on social media, streaming services, mobile devices, email and web-based communications. How we consume content is evolving and opening the door to data-rich models that claim to predict what we will watch, and how we will watch it, in the future.
Everything in a digital environment is track-able. What we ultimately do with that information is yet another decision. We invite you to join our panelists for a discussion, led by Bernie Laramie, on how big data and analytics are affecting you.
Bernie Laramie has been a Producer in Los Angeles for more than 25 years. He is best known for his work on “CSI: Crime Scene Investigation” as well as such series as “Shark”, “Threat Matrix”, “Profiler”, “Dark Skies” and “Max Headroom”, as well as on the IMAX 3D production of James Cameron’s “Aliens of the Deep”, and “The Last Mysteries of the Titanic”, a 17 camera live broadcast from the sunken vessel. Bernie taught Post Production for Film and Television at UCLA Extension for more than 15 years and has been a guest lecturer at USC, Cal Arts, and Art Center. He has authored a textbook for Allyn & Bacon on “Creative Post Production”. He is a member of The Producer’s Guild, The Director’s Guild, and The Editor’s Guild.
Where: AMPAS, 1313 Vine Street, Los Angeles 90028 Linwood Dunn Theater.
When: May 31, 2017
Time: Doors & Hospitality 6:00pm / Meeting 7:00pm
Hollywood SMPTE April 2017 meeting:
Wednesday, April 12, 2017 - 17:00
Linwood Dunn Theater
1313 Vine Street
90028 Hollywood, CA
Is What You See What You Get?
Come for a Monitor Show and Tell All
We rely on monitors to tell us what we need to know about our content when we
shoot it, post it, distribute and view it.
Do you really know what you’re looking at? No matter what you’re shooting-
ProRes, HDR-- What you’re shooting on – iPhone to 65mm –- and who you’re
shooting for-- low budget, big budget -- you’ve got to know what to look for.
Curious? Join the discussion and monitor demo on April 12th when we see and
Presenters include Bill Baggelaar, SVP Technology Sony Pictures; Chris Clark,
Imaging Science Netflix; Josh Pines, Imaging Science Technicolor; Joseph
Slomka, Imaging Science Fotokem; Steve Mahrer, Sr. Technologist, Panasonic;
and SMPTE’s Howard Lukk.
Have a look at a variety of monitors on display from TV Logic, Sony, Panasonic,
Eizo, Canon, Plura, Postium and Flanders Scientific.
Date: April 12, 2017
Location: AMPAS, 1313 Vine Street, LA 90028
Free Parking Behind Building
Time: Doors 5:00 / Dinner 6:00 / Meeting 7:00P
SMPTE Hollywood March 2017 Meeting
Date: March 29, 2017
Time: Doors 6:15 - Meeting 7:15P
Location: AMPAS 1313 Vine Street, LA 90028
Challenge The Experts About Data Centers
If you work in Hollywood creating content for TV, movies or Internet, you have likely been barraged by advertising, articles and sales people extolling the virtues of using data centers and the cloud for production and post-production.
You’re skeptical…no way will you upload your sensitive content to a third party.
What about reliability and security? What about the cost of migration and the pain of transitioning to a data center model?
Considering the cost to maintain your machine room and private data storage, as well as trying to keep up with all the new technologies (4k, HDR, immersive audio), should you consider migrating to a data center/cloud given the cost savings and ease of reconfiguration possibilities? Should you be leveraging COTS hardware and software?
Can there be a way to migrate to a data center/cloud without losing your valuable content? Can operating within a data center/cloud provide additional opportunities and flexible work- flows that will benefit your company?
Come to the March 29th meeting of SMPTE Hollywood and ask the experts from Cisco, DCIMPro, NFLMedia, Equinix and SMPTE’s own Joachim Zell (JZ) who will answer questions and provide you with an understanding of how data centers and the cloud can be adapted to Hollywood media operations.
Our panel includes Chris James, DCIM Pro, Gretchen Buck, Cisco Systems Engineer, Scott Adametz, Sr. Manager of Technology Operations at the NFL and SMPTE's Joachim Zell, VP Technology at EFilm.
Paul Mason, Lead Global Solutions Architect, Equinix
Paul has 10 years’ experience consulting with organizations modernizing their data center strategies. Paul spent the bulk of that time at Cisco focused on network, server, and storage infrastructure during a time when virtualization and software-defined everything was taking hold. Today, Paul is a Lead Global Solutions Architect at Equinix focused on helping customers create a network and data center strategy that supports workloads taking advantage of cloud utility. Paul has a BS/MS in Electrical Engineering, Cisco CCIE, and MBA.
Chris James, DCIM Pro
An innovative consultant with a 25 plus year track record in Data Center Technologies. Chris has consulted with numerous Fortune 1000 companies as well as SMBs, Post and Broadcast organizations to help navigate the complex design and decision making process regarding best DCIM (Data Center Infrastructure Management) practices.
Current Role is Principle Director of DCIMPro (Tenzing Corp).
Gretchen Buck, Systems Engineer, Cisco
Gretchen Buck is a Cisco Systems Engineer dedicated to Media accounts. Her responsibilities include helping content and service providers adopt new and innovative technologies to drive preparedness for next-generation content creation and delivery. Prior to 5 years at Cisco Gretchen earned a BS/MS of Engineering from the University of Southern California. She is still involved with her alma mater by providing mentorship with a particular focus around encouraging female students to pursue careers in STEM and Media Tech.
Scott Adametz - Sr. Manager, Technology Operations at the NFL
Scott Adametz has spent a decade in technical roles engineering new infrastructure solutions for media and broadcasting organizations. He was instrumental in launching Pac-12 Networks in San Francisco and Big Ten Network in Chicago. He is a two-time Emmy nominee for technical achievement in 2014 & 2015 for advancements in IP Production technology and further recognized internationally with an IBC Innovation Award.
Joachim Zell- EFilm
Joachim Zell currently serves as VP of Technology at EFILM/Deluxe, where he designs and monitors production workflows from onset production to the movie release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and before that he was Marketing Manager Americas at Grass Valley Thomson. During his time in London Joachim worked as Product Manager digital film systems for Pandora Int. He served on the ASC Technology committee that defined the ASC CDL standard and joined the Academy ACES discussion forum. Joachim holds a Master’s Degree in Film and Television Engineering and was co-writer on 4x imaging processing patents.
SMPTE Hollywood Chapter Meeting on February 27th, 2017
Laser Projection - Got Questions? We’ve Got Answers
Adoption of high dynamic range production and exhibition solutions such as large format HDR and IMAX displays demand new projection solutions for grading and screening.
Will laser projection by the answer?
What are the advantages?
What are the disadvantages?
Projector manufacturers have long sought to develop products that provide the best possible picture on a screen or surface. Lamps have drawbacks. Theoretically, lasers are superior illumination sources to lamps and bulbs, touting:
Lower power consumption
Longer life and less-frequent change
Fewer heavy metals
Expanded color gamut
More flexible systems
Tuesday, January 31, 2017 The AES LA/SMPTE Hollywood Section Meeting Showcases The 5.1 Sound For The Netflix Hit Series “Stranger Things”
Dialog, music and sound effects artfully blend in this spooky sci-fi drama that's been renewed for a second season.
The experts from the TV series Stranger Things will share how they created the unique 5.1-channel soundtrack, including the music that is key to the show’s look and feel and discuss their inspiration gained from films like Alien, The Thing, and Predator.
The team is headed up by supervising sound editor Brad North, who works closely with sound designer Craig Henighan, sound-effects editor Jordan Wilby and music editor David Klotz, the re-recording crew, comprising Joe Barnett handing dialog and music, and Adam North handling sound effects.
Part sci-fi, part horror and part drama, this Netflix series pays homage to the eighties and young people coming of age.
DATE: Tuesday, January 31, 2017
PLACE: Sportsmen’s Lodge Event Center, 12833 Ventura Blvd., Studio City, CA 91604 (at the corner of Ventura Blvd. and Coldwater Canyon). Free parking
TIME: Meeting at 8:00 PM. Pre-meeting no-host dinner (optional) at 7:00 PM.
Optional Dinner cost is $30 for AES student members with reservations, $35 for student AES members without reservations, $35 for AES members with reservations, $40 for AES members without reservations, $40 for non AES members with reservations and $45 for non AES members without reservations.
Dinner reservations should be made at least 48 hours in advance with the Treasurer Richard Wollrich at firstname.lastname@example.org Please put “AES-LA DINNER RESERVATION” in the email subject line.
MENU: .Classic Caesar - Shrimp scampi with capers, lemon, garlic parsley, sundried tomatoes, white wine butter sauce | Rice |Rolls and butter | Coffee, Tea, and Iced Tea | Chocolate ice cream Sundae
An optional vegetarian dinner is available upon request.