Meeting Reports

Section Meeting

Event Date: 

Thursday, June 22, 2017 - 17:30

Location: 

Linwood Dunn Theater

1313 Vine Street

90028 Hollywood, CA

Event Details: 

Augmented Reality- More Than Glasses

Presented by VES and SMPTE

AR- Augmented Reality- is about immersion. Folks working in AR and XR (mixed reality) are working on new, interesting ways to keep us grounded in reality while giving us an enhanced version of the world. Now, with the help of supercomputers and mobile devices with artificial intelligence hardware, we are able to see differently.   

Presenters will give us an overview of the technology and the landscape, insights into the business opportunities and tools you will need to participate in this new communications media.

Possibilities abound. For instance, augmented commerce is the buying and selling of goods online using augmented reality to let consumers visualize products in the real-world environment ahead of purchase.

Southern California companies who are creating content and technology will be on hand to inform and whet your appetite. We hope you will join us and find out what challenges these pioneers are facing. Our meetings are free and guests are always welcome.

 

A list of speakers includes:

Ed Lantz - President and CTO VORTEX Immersion Media Inc.  www.vortexdomes.com

Theo Skye - Partner and Chief Innovation Officer, The Visionary   www.thevisory.com

Eddie Offerman - VR/AR Researcher and Software Architect, Mirada Studios http://mirada.com

Ralph Barbagallo -  Fouder of FLARB,Ralph has produced projects for Hololens, Gear VR and Google Tango http:///www.flarb.com

Greg Berkin - Managing Director Concours Ventures - Developing AR applications for film buffs! www.ttinet.com

Pictures:

https://www.instagram.com/p/BVq6O6FhmHG/?taken-by=smptehollywood

https://www.instagram.com/p/BVrZS7LBUIC/?taken-by=smptehollywood

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Section Meeting

Event Date: 

Wednesday, May 31, 2017 - 18:00

Location: 

Linwood Dunn Theater

1313 Vine Street 90028 Hollywood, CA

Event Details: 

Data Drives Production Decisions

Data - and lots of it- is influencing decision-making in TV and film production in a very big way.

Decisions on how projects are green-lit, created, produced, distributed and marketed are affected by the data that’s being collected during production, on social media, streaming services, mobile devices, email and web-based communications. How we consume content is evolving and opening the door to data-rich models that claim to predict what we will watch, and how we will watch it, in the future.

Everything in a digital environment is track-able. What we ultimately do with that information is yet another decision. We invite you to join our panelists for a discussion, led by Bernie Laramie, on how big data and analytics are affecting you.

Bernie Laramie has been a Producer in Los Angeles for more than 25 years. He is best known for his work on “CSI: Crime Scene Investigation” as well as such series as “Shark”, “Threat Matrix”, “Profiler”, “Dark Skies” and “Max Headroom”, as well as on the IMAX 3D production of James Cameron’s “Aliens of the Deep”, and “The Last Mysteries of the Titanic”, a 17 camera live broadcast from the sunken vessel. Bernie taught Post Production for Film and Television at UCLA Extension for more than 15 years and has been a guest lecturer at USC, Cal Arts, and Art Center. He has authored a textbook for Allyn & Bacon on “Creative Post Production”. He is a member of The Producer’s Guild, The Director’s Guild, and The Editor’s Guild.

Where: AMPAS, 1313 Vine Street, Los Angeles 90028 Linwood Dunn Theater.

When: May 31, 2017

Time: Doors & Hospitality 6:00pm / Meeting 7:00pm

https://www.instagram.com/p/BU96a2zltZe/?taken-by=smptehollywood

https://www.instagram.com/p/BUyGUh1FEBZ/?taken-by=smptehollywood

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Hollywood SMPTE April 2017 meeting:

Event Date: 

Wednesday, April 12, 2017 - 17:00

Location: 

Linwood Dunn Theater

1313 Vine Street

90028 Hollywood, CA

United States

Event Details: 

Is What You See What You Get?

Come for a Monitor Show and Tell All

We rely on monitors to tell us what we need to know about our content when we
shoot it, post it, distribute and view it.
Do you really know what you’re looking at? No matter what you’re shooting-
ProRes, HDR-- What you’re shooting on – iPhone to 65mm –- and who you’re
shooting for-- low budget, big budget -- you’ve got to know what to look for.
Curious? Join the discussion and monitor demo on April 12th when we see and
tell all.
 

Presenters include Bill Baggelaar, SVP Technology Sony Pictures; Chris Clark,
Imaging Science Netflix; Josh Pines, Imaging Science Technicolor; Joseph
Slomka, Imaging Science Fotokem; Steve Mahrer, Sr. Technologist, Panasonic;
and SMPTE’s Howard Lukk.
Have a look at a variety of monitors on display from TV Logic, Sony, Panasonic,
Eizo, Canon, Plura, Postium and Flanders Scientific.
Date: April 12, 2017
Location: AMPAS, 1313 Vine Street, LA 90028
Free Parking Behind Building
Time: Doors 5:00 / Dinner 6:00 / Meeting 7:00P

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SMPTE Hollywood March 2017 Meeting

Date:  March 29, 2017

Time:  Doors 6:15 - Meeting 7:15P

Location: AMPAS 1313 Vine Street, LA 90028

Challenge The Experts About Data Centers

If you work in Hollywood creating content for TV, movies or Internet, you have likely been barraged by advertising, articles and sales people extolling the virtues of using data centers and the cloud for production and post-production.

You’re skeptical…no way will you upload your sensitive content to a third party. 

What about reliability and security?  What about the cost of migration and the pain of transitioning to a data center model?

Considering the cost to maintain your machine room and private data storage, as well as trying to keep up with all the new technologies (4k, HDR, immersive audio), should you consider migrating to a data center/cloud given the cost savings and ease of reconfiguration possibilities? Should you be leveraging COTS hardware and software?

Can there be a way to migrate to a data center/cloud without losing your valuable content?  Can operating within a data center/cloud provide additional opportunities and flexible work- flows that will benefit your company?

Come to the March 29th meeting of SMPTE Hollywood and ask the experts from Cisco, DCIMPro, NFLMedia, Equinix and SMPTE’s own Joachim Zell (JZ) who will answer questions and provide you with an understanding of how data centers and the cloud can be adapted to Hollywood media operations.

Our panel includes Chris James, DCIM Pro, Gretchen Buck, Cisco Systems Engineer, Scott Adametz, Sr. Manager of Technology Operations at the NFL and SMPTE's Joachim Zell, VP Technology at EFilm.

 

Presenters:

Paul Mason, Lead Global Solutions Architect, Equinix

Paul has 10 years’ experience consulting with organizations modernizing their data center strategies. Paul spent the bulk of that time at Cisco focused on network, server, and storage infrastructure during a time when virtualization and software-defined everything was taking hold. Today, Paul is a Lead Global Solutions Architect at Equinix focused on helping customers create a network and data center strategy that supports workloads taking advantage of cloud utility. Paul has a BS/MS in Electrical Engineering, Cisco CCIE, and MBA. 

Chris James, DCIM Pro

An innovative consultant with a 25 plus year track record in Data Center Technologies. Chris has consulted with numerous Fortune 1000 companies as well as SMBs, Post and Broadcast organizations to help navigate the complex design and decision making process regarding best DCIM (Data Center Infrastructure Management) practices.  

Current Role is Principle Director of DCIMPro (Tenzing Corp). 

 

Gretchen Buck, Systems Engineer, Cisco

Gretchen Buck is a Cisco Systems Engineer dedicated to Media accounts. Her responsibilities include helping content and service providers adopt new and innovative technologies to drive preparedness for next-generation content creation and delivery. Prior to 5 years at Cisco Gretchen earned a BS/MS of Engineering from the University of Southern California. She is still involved with her alma mater by providing mentorship with a particular focus around encouraging female students to pursue careers in STEM and Media Tech.

 

Scott Adametz - Sr. Manager, Technology Operations at the NFL

Scott Adametz has spent a decade in technical roles engineering new infrastructure solutions for media and broadcasting organizations. He was instrumental in launching Pac-12 Networks in San Francisco and Big Ten Network in Chicago. He is a two-time Emmy nominee for technical achievement in 2014 & 2015 for advancements in IP Production technology and further recognized internationally with an IBC Innovation Award.

 

Joachim Zell- EFilm

Joachim Zell currently serves as VP of Technology at EFILM/Deluxe, where he designs and monitors production workflows from onset production to the movie release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and before that he was Marketing Manager Americas at Grass Valley Thomson. During his time in London Joachim worked as Product Manager digital film systems for Pandora Int. He served on the ASC Technology committee that defined the ASC CDL standard and joined the Academy ACES discussion forum. Joachim holds a Master’s Degree in Film and Television Engineering and was co-writer on 4x imaging processing patents.

Presentation Link:

/sites/default/files/users/user33588/SMPTE%20Hollywood%20March%202017%20meeting.pdf

SMPTE Hollywood Chapter Meeting on February 27th, 2017

Laser Projection - Got Questions? We’ve Got Answers

 

Adoption of high dynamic range production and exhibition solutions such as large format HDR and IMAX displays demand new projection solutions for grading and screening.

 

Will laser projection by the answer?

What are the advantages?

What are the disadvantages?

Projector manufacturers have long sought to develop products that provide the best possible picture on a screen or surface. Lamps have drawbacks. Theoretically, lasers are superior illumination sources to lamps and bulbs, touting:

Brighter pictures

Lower power consumption

Longer life and less-frequent change 

Fewer heavy metals

Expanded color gamut

More flexible systems

  

 

Tuesday, January 31, 2017 The AES LA/SMPTE Hollywood Section Meeting Showcases The  5.1 Sound For The Netflix Hit Series “Stranger Things”

Dialog, music and sound effects artfully blend in this spooky sci-fi drama that's been renewed for a second season.

The experts from the TV series Stranger Things will share how they created the unique 5.1-channel soundtrack, including the music that is key to the show’s look and feel and discuss their inspiration gained from films like Alien, The Thing, and Predator. 

The team is headed up by supervising sound editor Brad North, who works closely with sound designer Craig Henighan, sound-effects editor Jordan Wilby and music editor David Klotz, the re-recording crew, comprising Joe Barnett handing dialog and music, and Adam North handling sound effects.

Part sci-fi, part horror and part drama, this Netflix series pays homage to the eighties and young people coming of age.

DATE:  Tuesday, January 31, 2017 
PLACE: Sportsmen’s Lodge Event Center, 12833 Ventura Blvd., Studio City, CA 91604  (at the corner of Ventura Blvd. and Coldwater Canyon). Free parking
TIME: Meeting at 8:00 PM. Pre-meeting no-host dinner (optional) at 7:00 PM. 

Optional Dinner cost is $30 for AES student members with reservations, $35 for student AES members without reservations, $35 for AES members with reservations, $40 for AES members without reservations, $40 for non AES members with reservations and $45 for non AES members without reservations.

Dinner reservations should be made at least 48 hours in advance with the Treasurer  Richard Wollrich at  treasurer@aesla.org   Please put “AES-LA DINNER RESERVATION” in the email subject line.

MENU: .Classic Caesar - Shrimp scampi with capers, lemon, garlic parsley, sundried tomatoes, white wine butter sauce | Rice |Rolls and butter | Coffee, Tea, and Iced Tea | Chocolate ice cream Sundae

An optional vegetarian dinner is available upon request.


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