Meeting Reports

SMPTE Hollywood March 2017 Meeting

Date:  March 29, 2017

Time:  Doors 6:15 - Meeting 7:15P

Location: AMPAS 1313 Vine Street, LA 90028

Challenge The Experts About Data Centers

If you work in Hollywood creating content for TV, movies or Internet, you have likely been barraged by advertising, articles and sales people extolling the virtues of using data centers and the cloud for production and post-production.

You’re skeptical…no way will you upload your sensitive content to a third party. 

What about reliability and security?  What about the cost of migration and the pain of transitioning to a data center model?

Considering the cost to maintain your machine room and private data storage, as well as trying to keep up with all the new technologies (4k, HDR, immersive audio), should you consider migrating to a data center/cloud given the cost savings and ease of reconfiguration possibilities? Should you be leveraging COTS hardware and software?

Can there be a way to migrate to a data center/cloud without losing your valuable content?  Can operating within a data center/cloud provide additional opportunities and flexible work- flows that will benefit your company?

Come to the March 29th meeting of SMPTE Hollywood and ask the experts from Cisco, DCIMPro, NFLMedia, Equinix and SMPTE’s own Joachim Zell (JZ) who will answer questions and provide you with an understanding of how data centers and the cloud can be adapted to Hollywood media operations.

Our panel includes Chris James, DCIM Pro, Gretchen Buck, Cisco Systems Engineer, Scott Adametz, Sr. Manager of Technology Operations at the NFL and SMPTE's Joachim Zell, VP Technology at EFilm.



Paul Mason, Lead Global Solutions Architect, Equinix

Paul has 10 years’ experience consulting with organizations modernizing their data center strategies. Paul spent the bulk of that time at Cisco focused on network, server, and storage infrastructure during a time when virtualization and software-defined everything was taking hold. Today, Paul is a Lead Global Solutions Architect at Equinix focused on helping customers create a network and data center strategy that supports workloads taking advantage of cloud utility. Paul has a BS/MS in Electrical Engineering, Cisco CCIE, and MBA. 

Chris James, DCIM Pro

An innovative consultant with a 25 plus year track record in Data Center Technologies. Chris has consulted with numerous Fortune 1000 companies as well as SMBs, Post and Broadcast organizations to help navigate the complex design and decision making process regarding best DCIM (Data Center Infrastructure Management) practices.  

Current Role is Principle Director of DCIMPro (Tenzing Corp). 


Gretchen Buck, Systems Engineer, Cisco

Gretchen Buck is a Cisco Systems Engineer dedicated to Media accounts. Her responsibilities include helping content and service providers adopt new and innovative technologies to drive preparedness for next-generation content creation and delivery. Prior to 5 years at Cisco Gretchen earned a BS/MS of Engineering from the University of Southern California. She is still involved with her alma mater by providing mentorship with a particular focus around encouraging female students to pursue careers in STEM and Media Tech.


Scott Adametz - Sr. Manager, Technology Operations at the NFL

Scott Adametz has spent a decade in technical roles engineering new infrastructure solutions for media and broadcasting organizations. He was instrumental in launching Pac-12 Networks in San Francisco and Big Ten Network in Chicago. He is a two-time Emmy nominee for technical achievement in 2014 & 2015 for advancements in IP Production technology and further recognized internationally with an IBC Innovation Award.


Joachim Zell- EFilm

Joachim Zell currently serves as VP of Technology at EFILM/Deluxe, where he designs and monitors production workflows from onset production to the movie release. Previously he was VP of Advanced Technology at Technicolor Thomson in Burbank and before that he was Marketing Manager Americas at Grass Valley Thomson. During his time in London Joachim worked as Product Manager digital film systems for Pandora Int. He served on the ASC Technology committee that defined the ASC CDL standard and joined the Academy ACES discussion forum. Joachim holds a Master’s Degree in Film and Television Engineering and was co-writer on 4x imaging processing patents.

Presentation Link:


SMPTE Hollywood Chapter Meeting on February 27th, 2017

Laser Projection - Got Questions? We’ve Got Answers


Adoption of high dynamic range production and exhibition solutions such as large format HDR and IMAX displays demand new projection solutions for grading and screening.


Will laser projection by the answer?

What are the advantages?

What are the disadvantages?

Projector manufacturers have long sought to develop products that provide the best possible picture on a screen or surface. Lamps have drawbacks. Theoretically, lasers are superior illumination sources to lamps and bulbs, touting:

Brighter pictures

Lower power consumption

Longer life and less-frequent change 

Fewer heavy metals

Expanded color gamut

More flexible systems



Tuesday, January 31, 2017 The AES LA/SMPTE Hollywood Section Meeting Showcases The  5.1 Sound For The Netflix Hit Series “Stranger Things”

Dialog, music and sound effects artfully blend in this spooky sci-fi drama that's been renewed for a second season.

The experts from the TV series Stranger Things will share how they created the unique 5.1-channel soundtrack, including the music that is key to the show’s look and feel and discuss their inspiration gained from films like Alien, The Thing, and Predator. 

The team is headed up by supervising sound editor Brad North, who works closely with sound designer Craig Henighan, sound-effects editor Jordan Wilby and music editor David Klotz, the re-recording crew, comprising Joe Barnett handing dialog and music, and Adam North handling sound effects.

Part sci-fi, part horror and part drama, this Netflix series pays homage to the eighties and young people coming of age.

DATE:  Tuesday, January 31, 2017 
PLACE: Sportsmen’s Lodge Event Center, 12833 Ventura Blvd., Studio City, CA 91604  (at the corner of Ventura Blvd. and Coldwater Canyon). Free parking
TIME: Meeting at 8:00 PM. Pre-meeting no-host dinner (optional) at 7:00 PM. 

Optional Dinner cost is $30 for AES student members with reservations, $35 for student AES members without reservations, $35 for AES members with reservations, $40 for AES members without reservations, $40 for non AES members with reservations and $45 for non AES members without reservations.

Dinner reservations should be made at least 48 hours in advance with the Treasurer  Richard Wollrich at   Please put “AES-LA DINNER RESERVATION” in the email subject line.

MENU: .Classic Caesar - Shrimp scampi with capers, lemon, garlic parsley, sundried tomatoes, white wine butter sauce | Rice |Rolls and butter | Coffee, Tea, and Iced Tea | Chocolate ice cream Sundae

An optional vegetarian dinner is available upon request.

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