Broadcasters and Content Providers alike are now painfully aware of the presence of the U.S. Commercial Advertisement Loudness Mitigation Act (CALM Act) of 2010.
What may not be clear, however, is the impact of that Act, and the FCC Rules it spawned, on the daily operations of both content providers and their "downstream" customers, the TV stations and MVPDs. We will also discuss ad creation and handling of those by operators.
This presentation will focus on those points of impact, along with providing the history of the creation the ATSC RP A/85, the CALM Act and the FCC Rules it required.
Sign up: Please use the EventBrite page shown above to sign up for this meeting. As ever, this event is free to everyone. Just consider EventBrite as an electronic sign-in sheet.
Agenda: 6:30pm - Arrive, Networking and refreshments (courtesy of Harmonic)
7:00pm - Program starts
8:30pm (ish) - further networking opportunities
Presenter: Patrick Waddell - Harmonic, Inc., and SMPTE Fellow
Patrick Waddell is a veteran of the broadcasting and performing arts industries. Mr. Waddell has over 30 years experience serving a variety of staff and freelance positions with a number of different facilities. A second-generation broadcaster, his primary area of expertise is digital video system implementation for broadcast television. Mr. Waddell joined Harmonic in December 2000. He is responsible for compliance with industry standards and government regulations. Previously, he worked at Sony. Mr. Waddell is a SMPTE Fellow, and serves as Harmonic’s representative to a number of industry standards bodies, including the SMPTE, SCTE, DVB, and the ATSC. He currently serves as the Chair of the ATSC’s TSG/S6, the Specialist Group on Video/Audio Coding and of the SMPTE’s Technology Committee 32NF on Network/Facilities Infrastructure. Mr. Waddell earned a BSEE degree from the University of California, Santa Barbara, and did graduate studies in Technical Production for Live Performance at San Jose State University.