Event Type: 
Section Meeting
Event Date: 
Thursday, February 9, 2012 - 18:30 to 21:30
1600 Los Gamos Drive Suite 130, Lobby A
94903 San Rafael, CA
United States
Event Details: 

There's good news for a television industry that's supposedly been dying since the 1950s. Despite the fact we can view videos on our desktops, laptops, iPads, iPhones, smart phones, most TV watching is still done at home. And, it's running at an all-time high, according to the Huffington Post.  In total, a humongous 44 billion hours of television is watched per month!  And that doesn’t even count the video games usage, the photos and expanded TV apps.

In addition, financial services giant, Morgan Stanley predicts a 1% movie theater attendance decline in 2012.  Some of this decline may be attributed to many factors such as the economy.  But surveys indicate that families are watching movie extravaganzas on large LCD’s with sophisticated home devices offering some impressive 1080p and 5.1 audio that was once available only in a large screen movie theater.  It might seem that such a trend is the competition that the studios started worrying about in the early 50’s.

Where the viewer’s experience was once easily controlled by the studio production and distribution standards, the viewing audience seemed to be assured the experience envisioned by the studio when the large screen and multi-channel audio were predominately only available at a theater.  Today however, with the large screen and multi channel audio available in the home, how can the producer maintain constant control of the viewer’s experience?

There is a new technology, a simple way to assure viewers at home, to see movies, TV content and even video games the way the creators envisioned them. It is a way that plows through the remotes and static setups, automatically.

THX, a leading pioneer of controlling the viewing experience in the theaters, have been working on this and they call it Media Director.  With it the home TV experience can today be the way the cinematographer, or artist envisioned it. Come listen to Rick Dean, SVP of THX talk about this TV metadata system from content creation through to the TV.