Media Asset Management
If “Content is King” then managing your content and assets is “Queen” and Media Asset Management (MAM) systems are the backbone of your empire where all media operations from ingest to editing and playout of your content live.
Come learn from folks in the industry who have experience from the initial stages of defining the system thru implementation and integration of Media Asset Management systems.
Shawn Kelly, Sr. Director, Specialty TV Operations at Shaw Media will speak about what will be gained by Shaw implementing a Media Asset Management system, how Shaw determined their requirements as well as their selection criteria/process. Shawn will also speak about some of the vendors in this space.
Neal Bilow, Director of Media Asset Management systems at Corus Entertainment will speak to how Corus is about to launch a Media Asset Management system that will integrate with a large number of existing systems recently deployed in their new facility.
Lisa Bowditch, the Director Media Management for Rogers Media, will speak about how Sportsnet identified requirements, chose a vendor and implemented a Media Asset Management system over a number of years. She will speak to some of the key elements to help ensure a successful launch.
The SMPTE Board of Managers will meet in room RCC102 starting at 4:00 PM.
Pizza & Pop Dinner at 6:30pm
Sponsored by Major Technologies
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