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Second Screen – Creating the Hybrid Experience

Event Type: 
Section Meeting
Webcast
Event Date: 
Tuesday, November 13, 2012 - 18:30 to 21:30
Location: 
Eaton Theatre, Ryerson University
80 Gould St., Room RCC-204,
M5B 2K3 Toronto, ON
Canada
Event Details: 

Over the course of many decades, the television industry has tried various techniques to
enable audience interaction with television programming. Using the limited real estate of the
TV screen always presented a problem to system and content developers. A second display
screen in the form of a smart phone, tablet or laptop opens the door to real-time interaction
and simultaneous complementary content without commandeering the principal TV display or
leading the viewer away from the program. Equally important, these devices have Internet
connectivity to support the interactive experience for all distribution platforms including one-way terrestrial broadcasting and satellite. Learn how Canadian broadcasters are integrating
their television and Internet assets to create a hybrid experience of television, Internet and
social media.

 

The scheduled presenters for this meeting are:

 

Paul McGrath
Senior Interactive Producer (Chasing Rainbows and Dragons Den)
Commissioned, Studio, Scripted and Unscripted Programming
CBC English Services

 

Jouari Santiago
Head of Entertainment Products
Shaw Communications Inc.

 

Rob Adams
Senior Director, Product Management (Emerging Media Platforms)
Rogers Digital Media

 

Cisco Systems Inc.