Wednesday 16 October
After IBC we reflect on the way in which media owners can harness technology to enable them to meet their aims of delivering content to their audience/ customers and to gain engagement and loyalty to their brands.
SMPTE and other bodies Like DPP, DTG , ETSI, ACES set standard for the packaging of content - both essence and metadata but increasingly it’s the connected audiences, armed with their many screens, who are really in charge. They expect content on-demand, on any device, and often for free.
In response, broadcasters must change their relationships with audiences – engaging with them directly through social media, and finding new ways to create digital revenues and compete with “digital native” players like Apple, Amazon and Netflix.
In turn, this must feed back into more efficient, automated workflows to manage, package and distribute personalized content packages.
We’ll discuss these issues, and see examples of how using technology to analyze social media traffic can predict the success – or failure – of major new TV series.
Robert Ambrose is the Media and Entertainment Industry Director at Oracle. He works with broadcasting, publishing, advertising and online gaming companies, creating technology and business solutions which underpin successful and sustainable digital business models. He is based in the East region, living on a Fenland smallholding on the Cambridgeshire-Norfolk border.
Robert has more than 20 years’ hands-on experience in the media industry – starting as a Broadcast Journalist – and passing through ENPS ,Screen Digest (working with IABM) and Siemens (Was BBC T) gaining an expert knowledge of digital media technology, production process and market drivers.
He has extensive international experience, working directly with media companies in Europe, the Middle East, Africa, Asia and North America. Robert holds an MBA with Distinction from Imperial College, London.
Robert produced and chaired the session Strategic Social – Letting the Viewer Take Charge at IBC 2013 and is a member of SMPTE.
Crystal Vision is located just 1 mile off junction 10 of the M11 motorway, and are two minutes walk from Whittlesford railway station with regular train services to London Liverpool Street and Cambridge.
Good trains from London Liverpool St are at 17.13 slow and 17.37 fast
returning on 20.30 or 21.11 or 21.30 (about an hour) _
if you want Kings Cross change at Tottenham Hale
Or from Cambridge 18.21
returning 20.43 or 20.58
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