Event Type: 
Section Meeting
Event Date: 
Thursday, April 23, 2015 - 18:15 to 21:00
ITV London Studios
Upper Ground
SE1 9 LT London
United Kingdom
Event Details: 

Broadcasters have traditionally been engineering workflows for 10 to 15 year lifecycles. 

Meanwhile their audiences are now moving online, rapidly departing from these traditional formats, and changing their technology requirement in faster and faster cycles - often before end of their 18 to 24 month cellular contracts.
In simple terms this threatens to make ensure that broadcast workflows are always out of date or worse still entirely irrelevant and yet broadcasters have a culture of being very change-resistant.

Conversely, in the software industry, audience technology life-cycles have typically determined the rate of workflow change, and (most!) software companies have culturally embraced that change.

In this session a cutting edge UK software company - id3as (‘ideas’) - who have pioneered Software Defined Workflow Engineering, will help SMPTE members understand the seismic technological and cultural changes that id3as’ has helped its own broadcast and media customers to make to ensure they are now ALWAYS able to reach their audiences scalably, reliably and cost effectively.  They will show how platforms can be architected so that they can constantly remain driven by their audiences’ demands, rather than slavishly following pre-planned ‘industry best guesses’. 

The id3as team will take the audience on a deep dive into two major infrastructures they have provided to key customers:

- Nasdaq's infrastructure - which annually delivers more than 35,000 live market disclosure events to global Internet audiences and which when launched (2011) was Amazon's  ‘largest live digital media platform’ - making it one of the most established ‘cloud’ workflows of its type.

- Arqiva’s Hybrid TV encoding platforms, which prepares the OTT content for much of the delivery to Freeview Plus HD users in the UK

Topics covered will include: IP, Streaming, Encoding, Public Cloud, Virtualisation, GPU Commoditisation, Software Defined Networks, Network Function Virtualisation, Orchestration, Erlang and functional programming, Continuous Integration, Agilie, and audience expectations.

SMPTE UK Thanks itv for proving the 2nd Floor venue and the Ample refreshments

Presentation  download

Many members who attended this meeting want to know more

 Dom has provided two ursl about theoir work  with Arqiva (page 2):  and also  with Nasdaq:

The Presentation can be found here


Dom Robinson - Director and Creative Fire-starter @ id3as, and Contributing Editor of StreamingMedia Magazine

One of the pioneering producers of webcasts in Europe (since 1996) and today a thought leader in the online Content Delivery Network (CDN) sector, Dom is an internationally known authority within the ‘streaming' space. He added the ‘listen now’ feature to mp3.com in 1998, built the UK’s first CDN, helped to put Parliament, Number 10, Glastonbury Festival and FatBoySlim live online and has supported BT, BBC, BskyB and countless others with their moves to understand and adopt streaming over the past two decades.

Dr Adrian Roe - Director @ id3as and Serial Software Entrepreneur across retail, finance, telecoms and media.

He has led the development of online platforms for high street banks, a mulit-national mobile commerce company and developed a variety of high-scale retail and financial platforms, before co-founding id3as in 2010 to bring some of the disruptive technologies and thinking from these other sectors into the world of broadcast and media to introduce the brave-new-world of IT IP and Cloud in their workflows.

Book out now on Wiley.com “Advanced Content Delivery, Streaming, and Cloud Services” : http://bit.ly/1r1ttEG 



ITV Southbank  is East of Waterloo Bridge past the National Theatre and IBM and before Gabriel’s Wharf and the OXO tower.


ITV is close  to Waterloo Station National Rail  Station and also on the Northern  Bakerloo and Jubilee tube lines and these buses 1 ,4,26,59,68,76,77,139,168,171,172,176,188,211,243,341,381,507,571

Tfl bus map   Barclays Bike points Stamford St /Cornwall Rd and Upper Ground under Waterloo bridge

The Preferred route is from the Jubilee line ticket hall  – About a 7 to 10 minute walk
(The ticket hall is on Waterloo Road- just under Mepham St on the map)

View Larger Map

 From Tube Jubilee line

 From the ticket hall cross Waterloo Road (pedestrian lights) and into Sandal Street opposite (veer left)

-this is one way in the direction you are walking (not named on map) 

Partway along is an exit from Waterloo East
at the end turn left into Cornwall Road – under the railway bridge

Walk to the Traffic lights to cross  A3200 Stamford Street and then past the car park and then at the end look right along Upper Ground and there is ITV   tower block - register at reception.

 From other areas of Waterloo

Waterloo main Line middling to low platform numbers

 Take the Escalator opposite platform 4-6   down to the Jubilee line Tticket Hall

Waterloo Bus area and High numbered platforms

 Head under the roundabout around IMAX and generally leftwards toward the BFI – at Upper Ground turn right past the National Theatre and IBM.

Tube Northern and Bakerloo line

Either go the Jubilee line ticket Hall or exit the tube station and follow the High numbered platform route.


  Other Local public transport

 Bus RV1 from Covent Garden to Tower Gateway passes the door of ITV 

Embankment (District and Circle tube) and Charing Cross

Cross the Hungerford Bridge and head east under Waterloo Bridge – after the BFI turn right walk to Upper Ground the turn Left past National Theatre .and IBM  - About11 minutes.


 Car Parking

ITV is within the congestion charging zone.
There are many car parks on the South Bank but the Cornwall Road Underground car park just North of Stamford St is the most convenient.