What is the value of channel branding in this multi-channel, multi-platform world? As the audience shifts towards viewing content on demand and in locations that are outside the traditional living room how does that affect the need to brand channels?
Channel branding is no longer just adding a logo to the corner of the screen, it’s about IPPs, end boards, interstitials, bumpers, now, next later, dynamic junctions and promo versions, in short complexity. How is this driving the evolution of branding workflows, the underlying technologies and the standards needed to ensure it all fits together seamlessly?
James Gilbert co-founded Pixel Power over 25 years ago and is the CEO. With offices in the Europe, USA and Middle East it is a market leader in the development and production of media and entertainment graphics creation systems. Since launching the company James has served in many roles from principal architect of the original graphics equipment through to technology engineering and business development.
His engineering background provides an excellent basis for him to act as the key interface between customers and product development, ensuring that he remains closely involved in the technical specification process. This unique experience makes him an industry authority on automated graphics solutions and how they integrate with the evolving technologies.
About Pixel Power
Pixel Power develops, distributes and supports the technologies and solutions that media companies rely on to create their on-air identity, enhance their content with stunning graphics, and deliver their services anywhere there is an audience. Pixel Power offers powerful solutions to meet the creative and production needs of today's file-based operations. Now you can add graphics power for QC, web delivery, post production, or to enhance program material and add graphics overlays for playout and streaming without the overhead of real-time platforms.
The continuing development program ensures that we develop systems that integrate with existing file-based operations and add features for multi device playout, second screen and social media.
Pixel Power's growing customer base of over 2000 systems includes market leading broadcasters like the BBC, Sky, ITV, Channel 4, Disney, HBO, ABC, CBS, Fox, WDR and RTBF. With corporate headquarters in Cambridge, England, Pixel Power also has a wholly owned US subsidiary providing sales and service across North America as well as a dedicated Middle East office in Dubai.
Pixel Power and Crystal Vision are Small Business members of SMPTE
Driving - just over a mile from J 10 of the M11 –
Heading East on the A505 you will see a sign to the Station and the County Council Depot followed by a sign for the Red Lion Hotel TURN LEFT follow around the Car park and Lion Technology park is on the Right – Drive to the far end
Lion Technology Park is immediately to the east of Whittlesford Parkway Station
From London - Cross the foot Bridge – walk along Station Road East turn left into the Technology park – Crystal Vison are at the far end.
Good trains from London Liverpool St are at 17.13 slow and 17.37 fast (arrive about 18 30)
returning on 20.30 or 21.11 or 21.30 (about an hour) _
if you want Kings Cross change at Tottenham Hale
Or from Cambridge 18.21
returning 20.43 or 20.58
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Registered office 5 Yeoman’s Court, Ware Road, Hertford, Herts, SG13 7HJ