Event Type: 
Section Meeting
Conference
Training
Event Date: 
Wednesday, February 11, 2015 - 10:00 to 17:00
Location: 
BBC Quay House
Media City:UK
M50 2QH Salford
Event Details: 

This one day event - with the BBC Academy - is designed to give participants a ‘big picture’ look at today's vision of the future UHD Ecosystem, and how its implementation will affect the broadcasting and theatrical industries, plus how it will impact viewer engagement.

 You should attend because most media systems in the future will use the techniques being employed for UHD – even if they do not use UHD 
and it is a great opportunity to meet and network with all those across our industries. SMPTE UK thanks the  BBC Academy for Sponsoring this Seminar

So the SMPTE Regional seminar will enable you to learn about

  •  The general end-to-end architecture that comprises the UHD ecosystem
  •  The technical parameters of UHD, and the compression methods used to convert UHD content to a manageable file size for transmission, reception, or storage
  •  What defines an immersive audio system, including examples
  •  How content distribution across an IP network is achieved
  •  How the techniques of live production acquisition are affected by working with raw data versus compressed data,
  • The major technical considerations for UHD programme production.
  •  The industry-wide reference architecture that encompasses workflow from the camera to post to delivery method
  • The potential new standards associated with UHD 

 In a friendly collaborative atmosphere – with the experts and leaders of our industries

SMPTE UK recognises the sponsorship of the BBC Academy in making  The Regional Seminar in Salford 

Free to Members and BBC. Dock 10 and Itv Salford  Staff   Register Here 

This includes Coffee, Lunch and Afternoon Break

SMPTE members Access Members Area   >> my account - and the number is in the Membership Status Box 
Can you also check your personal details- Email, Company and Post code

BBC Staff need to provide  their department  and phone number

 

The Regional seminar in more detail

 

The day starts Coffee and meeting each other and the speakers

And then at 10:20 we start the formal sessions with a setting the landscape of UHD –  the basic definitions  and challenges which are being solved, where standardisation  work is needed to be completed  and how  UHD is (and will be) impacting on Film , TV and more.

the first thing that the viewer sees is the screen – and so the requirements of the screen in terms of Bit depth Frame rate Colour gamut as well as pixel density and  EOTF (aka Gamma)  and peak brightness  will be described with reference to the different and emerging technology.

 Audio is often overlooked - but UHD will needs immersive sound to convey the full emotion of a scene   to the audience. Techniques such as Object based audio as well as the more conventional multichannel sound will be described.

Coffee Break

HEVC Compression is seen to be the way that UHD content will be distributed - both through the air and over IP networks.   The features and methods used in HEVC will be explained and how it can handle the greater quantity of data, and how higher frame rate and static resolution may means more efficient coding resulting in a lower bit rate.     

Lunch Break
                   Around this point we will break for lunch and the opportunity to meet each others
                          and the speakers and SMPTE Managers. 

At about 2pm  Having defined what and how UHD content is being delivered to the audience – the large scope of the Production systems will be covered for TV and Film content and for other uses.  
The key issue is dealing with the very high bit rates that a UHD source can generate, and how compression is or may be used   in the production Process.  The focus is directed to UHD interface standards, editing systems, and the need for faster and increased storage capacity.

Afternoon Break

How the technology can be shaped into workflows that deliver quality results at an affordable price is the penultimate topic – covering what has been done now a case study of a practical experience in live UHD production and developing the outlines of industry wide reference architecture from camera to post to storage and archive.
 

To sum up the whole day  by looking at the timescales of solving the implementation challenges
 and the rollout in different part of our industries and the strategies being taken across the world.

The day ends at about 5:00 pm

 

The Salford Presentation is sponsored  by

 

 

The London Presentation  is sponsored by

Omnitek is a leading UK consultancy and manufacturer of broadcast test and measurement equipment, providing design services to broadcast,
Professional A/V, and image processing companies.

Since 1998 our customers have included Altera, AMD, Avid, ARRI, Barco, Calrec, Cisco, Dolby, Ericsson, Harmonic, Harris, IntoPIX, Microsoft, Pandora, Riedel, Snell, Sony, Tandberg, Texas Instruments,
Vicon, Xilinx, and many others. Our engineering team has an international reputation for excellence

 

 

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