Bits By The Bay 2017 Program



Bits By The Bay is sold out for 2017

Tuesday Evening, May 23rd

Welcome Reception and Campfire

Tuesday 6:00 PM to 9:00 PM
Join us for our welcoming reception, cookout and campfire. This is held at an offsite location and no parking is available at the site. Shuttle busses leave the hotel at 5:30, 6:00 and 5:30, and will leave from the reception to the hotel at 9:00, 9:30 and 10:00 PM. Please join us for an evening of food, drink and music.
JAM WITH THE BAND. Bring along an instrument and jam with the band!
DEFUNCT COMPANY SHIRT CONTEST: Wear a logo shirt from a company whose name is now history and win a prize.
Hosted by BroadStream Solutions Inc.
Offsite. Shuttle busses leave the hotel at 5:30, 6:00 and 6:30 PM, and retrun 9:30, 10:00 and 10:30 PM


Wednesday, May 24th

Attendee Check-In

Wednesday 7:30 AM to 10:30 AM
Check-in table open in the conference break area. Pick up your credentials and other conference material. NOTE: There will not be any onsite registration available.
Chesapeake Ballroom

Wednesday Breakfast

Wednesday 7:30 AM to 9:00 AM
Join us for a full hot breakfast, courtesy of Tektronix, starting at 7:30 AM
Chesapeake Ballroom


Day One: Surfing the Content Tsunami

Wednesday 9:00 AM to 6:00 PM

Media facilities today face a tsunami of content from enterprise content and professional providers to user-generated content. Will you surf the tsunami or drown in the vortex? The answer lies in software-defined facilities with metadata-enabled workflows that deliver streamlined and efficient content management. We'll spend today looking at these challenges and the modern tools and technologies that are transforming our industry.

Welcome and Introductions

Wednesday 9:00 AM to 9:15 AM

Welcome to the 2017 Bits By The Bay. Welcome and introductions by
Tom Hackett, Washington DC Section Chair
Rick Singer, Conference Producer
Matthew Goldman, SMPTE President
Roberta Gorman, SMPTE Membership Director
Chesapeake Ballroom

Content Management - Introduction

Wednesday 9:15 AM to 9:30 AM
Nick Gold from Chesapeake Systems introduces us to the concepts behind software-defined facilities and moderates the day's sessions.
Chesapeake Ballroom

SOA, API and ESB Primer

Wednesday 9:30 AM to 10:15 AM

Just because you need more acronyms in your life! Learn all about modern media workflows and the underlying technologies and components.

Presenter: John Footen, Deloitte
Chesapeake Ballroom

Software Integration & Cloud Workflows

Wednesday 10:15 AM to 10:45 AM
This paper will offer commentary on the practical evolution of media workflows, the implementation of the increasingly accessible cloud, and the new context of modern systems integration. The venerable FTP will be nominated for official retirement, and its successors will be explored, highlighting the critical role of the API in knitting together successful solutions for today’s media pipelines.
Presenter: Steve Wynn, Sony
Chesapeake Ballroom

Wednesday AM Break

Wednesday 10:45 AM to 11:10 AM
Grab a granola bar or yogurt to get you through the morning. The morning break is sponsored by Communications Engineering Inc..
Chesapeake Ballroom

Software Defined Media Processing

Wednesday 11:10 AM to 11:55 AM
Processes that were once done by purpose-built hardware in television facilities are now typically done by software. This paper will look at the applications for software-defined media processing and the changes it brings to operations.
Presenter: Matthew Goldman, Ericsson
Chesapeake Ballroom

IMF - Interoperable Master Format

Wednesday 11:55 AM to 12:25 PM
The IMF. while originally a project of the major movie studios, is now gaining a good deal of traction in the broader world of television. This paper is intended to provide an overview of the format for those who have a need to work with IMF now, or may do so in the future. We will start with a broad overview of the format, looking at how it is intended to make the job of content owners easier when they have to manage multiple different versions of that content. We will describe how using IMF can streamline workflows and reduce storage costs. Finally we will give a description of the various elements that comprise an Interoperable Master Format Package (CPL, OPL, J2K, etc.), clearly explaining the intended function of each one, and where each is defined within the SMPTE 2067 standards suite. Attendees should expect to leave the presentation better equipped to work with IMF.
Presenter: Dominic Johnson, Telestream
Chesapeake Ballroom

Wednesday Lunch

Wednesday 12:25 PM to 1:15 PM
Enjoy a taste of Southern Maryland with fried chicken and baked ham. Lunch is provided by Utah Scientific, Tedial and Diversified.
Chesapeake Ballroom





Keynote Address: NAB 2017 in review

Wednesday 1:15 PM to 2:05 PM
Mark Schubin brings us his enlightening and entertaining view of NAB this year. If you went, here's a chance to see all the things you missed. And if you didn't go, you'll get to enjoy the best of NAB while avoiding the sales pitches, convention hall food, taxi lines and blisters.
Presenter: Mark Schubin, The Schubin Cafe
Chesapeake Ballroom

ATSC 3.0

Wednesday 2:05 PM to 2:35 PM
The transition to ATSC 3.0 will challenge the broadcast industry in new ways. It represents a leap ahead in technology, but is incompatible with current systems in a multitude of ways. We will look at challenges in content, playout, encoding and spectrum that lie ahead, and discuss possible approaches to an orderly transition
Presenter: Michael Guthrie, Harmonic
Chesapeake Ballroom

Virtualization in the Broadcast Facility

Wednesday 2:35 PM to 3:05 PM
For decades, purpose-built devices have been the building blocks of the broadcast facility, but in recent years, software applications running on COTS IT equipment have replaced these as these solutions have become effective and reliable. In addition, tape-based production has been essentially replaced with file-based workflows, the hardware platforms again on COTS IT equipment. This move towards software-based systems for a applications and media as files lends itself to virtualization: automation systems, media asset management, video playout distribution, and more. We will look at playout and conversion as two examples of where broadcast may be virtualized, as well as the role of the move towards Studio Video over IP as part of the ecosystem.
Presenter: John Shike, SAM
Chesapeake Ballroom

Wednesday PM Break

Wednesday 3:05 PM to 3:30 PM
Brownies, cookies and coffee to recharge you for the afternoon.
Compliments of Evertz Microsystems
Chesapeake Ballroom

Media Asset Management, Search and AI

Wednesday 3:30 PM to 4:00 PM
Media Asset Management is now empowered with search paradigms augmented by AI learning. How will this change the way we use asset management systems?
Presenter: Regis Andre, Avid
Chesapeake Ballroom

Maximizing storage - storage anywhere

Wednesday 4:00 PM to 4:30 PM
Based on IT standards, the newest innovation in MAM technology expands hierarchical storage management to provide distributed storage across any and all locations. Leverage existing systems while maximizing the most convenient option to optimize media movement though your networks and sites. Access to content anywhere, employing a centralized cloud platform to provide service at any location, supporting where the users are, where the content is needed… Storage anywhere—watch it where you are. This presentation will cover how distributed storage can be maximized and managed, with real world examples and use cases.
Presenter: Jay Batista, Tedial
Chesapeake Ballroom

Cloud and Storage Economics

Wednesday 4:30 PM to 5:00 PM
There are many considerations when choosing a storage architecture. This presentation will compare the technical and economic considerations between on-premises archive systems and solutions such as Amazon Glacier and Iron Mountain
Presenters: Chris May and Kyle Knack, Spectra Logic
Chesapeake Ballroom

Panel & Q&A on content management and cloud

Wednesday 5:00 PM to 6:00 PM
A Q&A session with our presenters. What are the challenges to implementing software-based facilities? Here's your chance to get advice from the experts.
Moderated by Nick Gold, Chesapeake Systems
Chesapeake Ballroom

End of Wednesday Conference Program

Dockside Cocktail Reception

Wednesday 6:00 PM to 7:00 PM
Join us for the cocktail reception with open bar and hors d'oeuvres on the docks overlooking the bay. Included in your conference pass.
Provided by Harmonic
On the docks

Beach Party Conference Dinner

Wednesday 7:00 PM to 9:00 PM, On the beach
Feast on Maryland crab cakes and more at our beach party cookout and buffet. Dinner and wine included in your conference pass.



Conference dinner sponsored by JVC, Comrex and Imagine Communications

Wine sponsored by SAM and Calrec

Thursday, May 25th

Thursday Attendee Check-In

Thursday 7:30 AM to 10:30 AM
Check-in table open in the conference break area. Pick up your credentials and other conference material. NOTE: There will not be any onsite registration available.
Chesapeake Ballroom

Thursday Breakfast

Thursday 7:30 AM to 9:00 AM
Join us for a full hot breakfast, courtesy of Sony, starting at 7:30 AM

Welcome and Introductions

Thursday 9:00 AM to 9:15 AM
Rick Singer, Program Co-chair

Day Two Morning Supersession: SVIP

Thursday 9:15 AM to 1:00 PM
SVIP - continuing the evolution of video over IP, Bits By The Bay is pleased to again present the leaders in the industry who are responsible for advancing SVIP - Studio Video over IP.

SVIP production 2022-6 vs 2110

Thursday 9:15 AM to 9:50 AM
A look at the SVIP ecosystem including the evolution of these technologies and the current status of both 2022 and 2110 SMPTE standards,vendor interoperability and adoption.
Presenter: Mike Cronk, AIMS & Grass Valley, a Belden brand

SVIP in detail, Part 1

Thursday 9:50 AM to 10:25 AM
A detailed look at one of the underlying technologies in SVIP.
Presenter: Paul Briscoe, Evertz Microsystems

Thursday AM Break

Thursday 10:25 AM to 10:50 AM
Grab a granola bar or yogurt to get you through the morning. The morning break is sponsored by Digital Video Group

SVIP in detail, Part 2

Thursday 10:50 AM to 11:25 AM
A detailed look at another underlying technologies in SVIP.
Presenter: John Mailhot, Imagine Communications

Transitioning with hybrid SDI-IP facilities

Thursday 11:25 AM to 12:00 PM
Building a greenfield SVIP-based facility is challenging enough. But how do you transition an existing SDI facility to IP-based video? This presentation looks at the strategies deploying hybrid SDI/IP facilities that leverage the benefits of each technology.
Presenter: Scott Barella, Utah

Fundamentals and tools for SVIP testing

Thursday 12:00 PM to 12:35 PM

This presentation will discuss the new testing, monitoring, and trending methodologies needed from production to distribution of content in an IP architecture. The greatest challenge to providing high QoS and QoE scoring is having a smooth delivery of packets without any packet losses.  This concern applies to all currently implemented IP systems as well as PTP for system timing.  System stability and latency is the challenge in a bidirectional packetized timing network.  New tools are required for real-time system visibility as well as the need to do pre triggered captures for deeper deferred time analysis.

Presenter: Karl Kuhn, Tektronix

SVIP Session Q&A

Thursday 12:35 PM to 1:00 PM
Bring your questions to the experts as our SVIP presenters take on your concerns and challenges.

Thursday Lunch

Thursday 1:00 PM to 2:00 PM
Lunch is provided by Grass Valley, a Belden Brand

Day Two Afternoon Supersession: Live Event Coverage

Thursday 2:00 PM to 6:00 PM
SVIP - continuing the evolution of video over IP, Bits By The Bay is pleased to again present the leaders in the industry who are responsible for advancing studio video over IP.

Keynote: The 2017 Inauguration

Thursday 2:00 PM to 2:50 PM
Peter Doherty from ABC News and Larry Gaetano from NBC News in Washington reveal the inner workings and technologies behind the coverage of the 2017 Presidential Inauguration. From the challenges posed by cellular congestion and microwave difficulties to UHD/4K, networked audio, surround-sound and immersive video, we'll hear how it all came together to bring the viewer front-row seats to the largest news event in Washington.
Presenters: Peter Doherty, ABC News; Larry Gaetano, NBC News

Large Event Coverage: Best Practices

Thursday 2:50 PM to 3:20 PM
Whether covering braking news or large events, careful planning and redundancy are essential to overcome saturated RF spectrum and congested networks. This presentation looks at the best practices for preparing to cover these events and strategies for mitigating issues when they occur.
Presenter: Chris Crump, Comrex

IP-based Cameras - The State of the Art

Thursday 3:20 PM to 3:55 PM
Cameras are becoming smarter and more connected everyday. This presentation looks at the latest technologies, from IP connectivity to robotics. 
Presenter: Craig Yanagi, JVC Professional

Afternoon Break - Ice Cream Party

Thursday 3:55 PM to 4:25 PM
Join us for Bits By The Bay's very first Ice Cream Party!
Compliments of Evertz Microsystems

Managing Massive Online Live Events

Thursday 4:25 PM to 5:00 PM
How do you handle live events where millions are streaming? How do you handle 25,000 separate live events streamed annually, from ingest and production to ad insertion and delivery? Building to scale creates new challenges; learn how VDMS and others make live streaming work today.
Presenter: Peter Gallegher, Verizon Digital Media Services

Panel Discussion

Thursday 5:00 PM to 6:00 PM
A discussion and audience Q&A with our diverse panel of experts:
Karl Paulsen, Diversified
Steve Lampen, Belden
John McCoskey, Eagle Hill Consulting
Peter Wharton, Broadstream (moderator)
End of Thursday Conference Program

Hard-Shell Crabs - A Maryland Tradition

Thursday 7:00 PM to 9:00 PM
Join your SMPTE managers as we crack some hard-shell crabs at Abner's Crabhouse, across the main street from the hotel. This is pay your own way (not part of the conference); let Peter Wharton know before the end of lunch Thursday if you will join us so that the restaurant can be prepared.
Hosted by: Bruce Wahl, Past Mayor, The Town of Chesapeake Beach


Bits By The Bay would not be possible without the extraordinary generosity of our sponsors. Please thank them for their support and ongoing commitment to SMPTE.