What you'll learn:
- Define use cases an broadcast functionality that are enabled by the ATSC 3.0 System
- Explain the core technology elements which comprise ATSC 3.0
- Describe how ATSC 3.0 is different from other content delivery systems
- Specify the design criteria for configuration of an ATSC 3.0 system that meets a specific broadcast deployment scenario
- Explain the benefits and trade-offs of various ATSC 3.0 system implementations
- Outline the steps required to transition to an ATSC 3.0 system, including planning design, purchasing and installation
What you'll get:
- Personal attention and access to your instructors via the online discussion forum
- 1h-long weekly live, online, interactive instructor-led coaching sessions
- Recorded instructor coaching sessions for on-demand playback and review
- Two attempts at each quiz and final exam
- SMPTE Certificate of Achievement (Participants must meet minimum course requirements (a 70% cumulative score for all quizzes, exams, and assignments) to receive the certificate)
- Continued access to course materials through SMPTE’s Virtual Classroom Alumni Center when you opt in
All courses are 50% off. Use code 50Off
Member fees: $599 $299
Non-Member fees: $749 $375
ATSC 1.0 was the world’s first digital television terrestrial broadcast standard, which introduced HDTV, 5.1 channel surround sound and flexible channel uses for multicasting. But the broadcast standard that was once revolutionary in the mid-1990s is now becoming obsolete. It has been eclipsed by new video formats and internet video streaming to smart TVs, phones and tablets. The development of NEXTGEN TV using the new ATSC 3.0 standard once again revolutionizes broadcasting by incorporating the newest video and audio formats, using the most modern audio and video compression technology and adapting internet data protocols. As a standard for both over-the-air Broadcast and Broadband internet delivery, ATSC 3.0 is the future of broadcast television. ATSC 3.0 receivers are now available, and broadcast stations are launching across the US and South Korea.
The instructors will:
- Guide participants through a high-level system overview
- Explain new video and audio capabilities and how they will work with smart Applications
- Explain the basic principles and advanced techniques of audio and video compression
- Explain how internet protocols have been adapted to broadcasting
- Explain the new digital transmission systems and it capabilities to send multiple bitstreams with a flexible choice of data rates and reception robustness, and
- Summarize the new features and capabilities that the system provides.
As they progress through the six course modules, our guests will gain key insights into how the ATSC 3.0 system works, and its new features and capabilities for creating and delivering new and enriched content experiences to audiences.
- Module 1 – Introduction and Overview of ATSC 3.0
- Module 2 - Applications & Presentation
- Module 3 - Video and Audio Compression
- Module 4 - Transport and DRM
- Module 5 - Physical Layer
- Module 6 - Implementation and Transition
Developed and facilitated by three visionary industry leaders who have been highly influential and directly involved in the creation of ATSC 3.0, the course will provide an overview of the ATSC 3.0 standard, explain the core technologies that it uses, and highlight its new features and capabilities.
Glenn Reitmeier is widely recognized as an industry visionary and technology pioneer. Throughout his career, he has been a leader in establishing revolutionary digital standards, including the SMPTE Component Digital Video and SDI standards, the Grand Alliance digital HDTV system that became ATSC 1.0 and the new ATSC 3.0 standard. Now an independent consultant, Glenn recently retired from 17 years at NBC Universal as SVP, Technology Standards and Policy, where he contributed to industry technical standards and to the technical aspects of the company’s government policy positions and commercial agreements. Previously, Glenn spent 25 years in digital video research at RCA/Sarnoff Laboratories. Glenn has served the industry as a Board member of ATSC, NABA and OATC, and he has been Chairman of both ATSC and OATC. He is a SMPTE Fellow and a recipient of the Progress Medal and the Signal Processing Medal. He is also an inaugural member of the CTA’s Academy of Digital Television Pioneers and a recipient of the NAB Television Engineering Award. Glenn holds over 60 patents and is recognized in the New Jersey Inventors Hall of Fame.
Aldo Cugnini is well known in the Digital Television (DTV) industry. Through his consulting firm AGC Systems, his key activities include helping to develop and implement the ATSC standard. Prior to that, he held various technical and management positions at Philips Electronics’ Research and Consumer Electronics Divisions, and at interactive television developer ACTV (now part of Nagra). While at Philips, Aldo had a leadership role in the development of the ATSC digital television system (and its progenitor, the “Grand Alliance” digital HDTV system), and was a key member of the Advanced Television Research Consortium (ATRC) HDTV development team.
Dave Siegler is the retired Vice President of Technical Operations for Cox Media Group (CMG); recently transitioning his deep experience as a Media Technology Consultant to advance the television broadcasting and production industry.
As Vice President of Technical Operations, Siegler was responsible for leading and growing the integrated media company through the rapidly changing technologies and consumer demands. Specifically, he managed CMG’s Technical Operations groups to integrate new technologies and processes across various platforms for CMG’s 14 broadcast television stations, one local cable television station and 57 radio stations.
Prior to his current position, Siegler was Cox’s Director of Broadcast Operations & Engineering for the company’s television operations in Charlotte, NC, Managed Studio Engineering Operations for Turner Entertainment Networks and served 13 years in various positions with Post-Newsweek Television Stations.
Dave is a Fellow Member of the Society of Motion Picture and Television Engineers and is a recipient of Broadcasting & Cable’s Technology Leadership Award.
He is a member of the Association of Federal Communications Consulting Engineers, Society of Broadcast Engineers, Fellow member of the Society of Motion Picture and Television Engineers, and serves as the Secretary of the Institute of Electrical and Electronics Engineers Broadcast Technology Society.