ATSC 3.0 Transition Strategies

Original Airdate: 
28 Jun 2018 1:00pm EDT

Now that the FCC has approved the new ATSC 3.0 broadcast standards on a voluntary basis, it begs the question:

Why, when, and how should an organization make the transition to this new technology?

In this webcast, Eagle Hill Consulting’s John McCoskeywill share how to evaluate the options and build customized strategies to answer these key questions.

SMPTE Executive Members are invited to this opportunity to participate!

The toughest challenges. The most compelling opportunities. That’s the focus of these quarterly webcasts—available exclusively to SMPTE Executive Members and hosted by SMPTE Fellow and Eagle Hill Consulting Industry Executive John McCoskey. Together with invited experts, John will explore strategy, technology and management topics that are top of mind for you and your peers. The series will deliver news you can use on culture and core values, managing change, measuring and managing performance, and developing technology transition strategies. Take a closer look at the latest tools and techniques and hear firsthand what’s working in the real world. In short, prepare yourself and your organization for success in 2018. 

Find out more about Executive Membership, or upgrade today!

ATSC 3.0

Guest Speaker: 
John McCoskey

John McCoskey is Industry Executive – Technology, Media & Entertainment with Eagle Hill Consulting.

McCoskey has more than thirty years of industry experience. Most recently, he served as executive vice president and chief technology officer with the Motion Picture Association of America (MPAA) where he led global technology strategy and policy that enabled members to navigate complex technology issues to their advantage.  

In addition to MPAA, McCoskey has held senior management positions at other non-profit, large for-profit corporate and startup organizations including Public Broadcasting Service (PBS), COMCAST and Discovery Communications. He holds two Master of Science degrees from Johns Hopkins University and earned his Bachelor of Science degree from Bucknell University.

Eagle Hill Consulting LLC is a woman-owned business that provides management consulting services in the areas of business strategy, organizational transformation, human capital transformation, process improvement, program management, and change management. Eagle Hill works with a range of public, private, and non-profit organizations in the Washington, D.C. metropolitan area and across the nation. More information is available at