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    Delivering Broadcast Video to Social Media - What are the key architectural and technical issues?

    Thursday, May 13, 2021 1:00 PM - 2:30 PM EDT

    Register  here

    Large scale growth in content consumption is reliant on the expansion and development of Social Media platforms.  

    This poses unique challenges for those crafting production and delivery workflows which differ significantly from the needs of legacy linear Direct To Home (DTH) workflows.  

    As well as handling discovery and playback of broadcast content, delivering User Generated Content (UGC) at scale is a major issue if platform viewership is to continue to grow as expected.  

    Low latency and Quality of Service (QoS) are widely recognized as Key Performance Indicators (KPIs) but how they relate to the selection of encoding, packaging and streaming architectures isn't immediately obvious to those responsible for the commissioning and supporting the video and underlying compute / storage infrastructure.  

    Additionally, the wide array of players, browsers and end user devices necessitates workflow flexibility way beyond that catered for within the delivery model associated with CAPEX intensive, closed DTH delivery architectures. 



    Ian Trow Aug 2018-1

    Ian Trow is an experienced Media, Network and Security professional with 30 years technical and commercial experience. Understanding the impact of technology on customers and markets is a core strength. Recent assignments have concerned applying this knowledge in the following areas: 

    • IP Network Design and Cyber Security 
    • Validating Cloud and SaaS based Media functionality  
    • Virtualization and Micro-services 
    • Video compression, including VVC, LCEVC, AV1 and High Efficiency Video Coding 
    • 4k / Ultra HD / HDR 
    • Targeted Advertising 
    • Video Contribution, Distribution and Production Techniques, including ST2110 

    Ian is qualified in Network, Cloud and Security technologies, (Cisco (CCNP & CCDP) Certified Ethical Hacker (CEH) qualified)I believe these to be the most significant challenges facing media delivery.  

    Ian Trow Tech Ltd is a technical consultancy specialising in Video Processing, IP Networks and Security. Ian has previously worked for Harmonic, ThomsonEnvivio, Tandberg, Snell and Sony.