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Media in the Cloud: Ontology Guide
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Essentials of SMPTE Standards Development Process

Essentials of SMPTE Standards Development Process

Meet SMPTE Standards and find out why standards are important and what SMPTE’s role is in the global standards environment. Why would you bring your project to SMPTE and how you can initiate a standards project? How does the SMPTE standards process work and what’s the new public Committee Draft (CD) process stage? The presentation will give answers to those questions, talk about what tools are being used and what SMPTE is doing to make standards more accessible, and introduce Sally Hattori, the new Standards Vice President.

Thomas Bause Mason

Screen Shot 2020-09-15 at 9.49.10 AMThomas Bause Mason, whose extensive engineering experience includes the development of patented media technologies and in-depth involvement in standards creation while serving in roles with West German Television (WDR), Cologne Broadcasting Center (CBC), Ascent Media, and NBCUniversal in Los Angeles, is currently the owner and managing director of Open Media Consulting. While at NBCUniversal, he was the company’s lead on the Video Services Forum (VSF) TR03/TR04 and SMPTE ST 2110 standardization effort. Mason also has chaired the North American Broadcasters Association (NABA) Media over IP (MoIP) Subcommittee; organized the MoIP Workshop — presented by the Alliance for IP Media Solutions (AIMS), NABA, SMPTE, and VSF — that promoted the use of SMPTE ST 2110; and chaired the SMPTE Studio Group on Flow Management in Professional Media Networks.

 

Sally Hattori- New Standard Vice President

s_hattori_education_director_2021_photoDirector, Product Development at StudioLAB, The Walt Disney Studios, where she works on advanced technology projects for post-production and distribution technologies such as workflow development for next generation media (4K/UHD, HDR, Immersive Audio), machine learning for content production and management, and new entertainment experiences. Prior to joining 20th Century Fox in 2014, now part of The Walt Disney Studios, she served as Senior Engineer of Technology Strategy and Standards at Sony Corporation, where she was responsible for various strategic planning and standardizations on video codecs, media applications and media services. She has contributed to developing various technologies and standards working with various manufactures, content providers and technology companies. Sally has received multiple awards for innovative patents and international standards development.  Sally holds a Master's Degree in Information and Communication Engineering from Waseda University