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SMPTE 2021 ATC: WHERE MEDIA & ENTERTAINMENT COME TOGETHER
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      Webcast

      The Future of Media and Entertainment and Its Impact on Computer Storage (and Vice Versa)

      Hollywood has been innovating since its inception more than 100 years ago, and storage has been along for the ride.

      With the onset of the digitization of film, as well as the move from HD to 8K and eventually 16K movies, file sizes are soaring! A title that once generated 112GB an hour may soon reach 86TB. Therefore, storage has become a critical factor in how movies are archived, streams are stored, and how much broadcasts and movies are budgeted. From the set, through the camera, to the big or little screen, storage has earned its place in the closing credits.

      Join Jeff Greenwald, Hal Woods, and Erik Weaver as they discuss the innovations that have influenced the media and entertainment world, and how storage has evolved to meet these new demands. 

       

      Guest Speaker: Jeff Greenwald, Senior Director of Sales for Media, Broadcast and Telecom Markets for HGST

      Jeff_Greenwald_wc_2016

      Jeff has over 25 years of experience in these markets and has lead > vertical and product marketing teams at IBM, Sun Microsystems, and  most recently, at Hitachi Data Systems where he led the Alliance and Market Development team in the telecom and M&E market sectors. He has a BA from Stanford University and an MBA from UCLA. He has made  customer visits in over 30 countries and has spoken at symposiums, technology conferences, and at industry trade shows from Barcelona, to Singapore, London, Las Vegas and New York.