AVC (H.264) addressed many of the shortcomings of predecessor compression standards like MPEG-2 that were predominately aimed at linear scheduled broadcast. This enabled the needs of HD and streaming applications to be efficiently addressed with the necessary functionality and crucially, tight bandwidth constraints dictated by their respective distribution media.
Innovation was demanded by the standards bodies to further improve on compression efficiency of the existing compression standards by as much as 50% to facilitate the introduction of 4K / Ultra HD as well increase the reach of Over The Top (OTT) services. All this activity surrounding compression formats begs the questions, what is the technology behind these standards, what are their target markets, how are they related and lastly are they gaining market traction?
Please join SMPTE and Ian Trow, Senior Director Emerging Technology and Strategy at Harmonic, for this very timely webcast!