IEEE: 5G opportunities for media distribution

5G opportunities for media distribution
Date: 
12 Aug 2020 12:00pm EDT

3GPP technologies are being  shaped to accommodate features and functionalities demanded by the media industry. Originally driven by the needs of mobile networks to accommodate the increasing consumption of multimedia content, the scope has broadened to offer solutions to different stakeholders - including media service providers, CDN providers, network operators - for the distribution of services to the end users. Enhancements to 5G include features to improve its ability to distribute media content and services, not only using unicast but also relying on multicast or broadcast, edge caching, virtualized media functions, network slicing or even the potential of using both terrestrial and satellite networks. A wide set of options that may create the framework for enhancing IP-based distribution of media content to users. 

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Guest Speaker: 
 Dr. Jordi J. Gimenez, Project Manager, 5G-MAG 

 Dr. Jordi J. Gimenez is the Project Manager of the 5G-MAG association, which provides the playground for collaboration towards 5G solutions for the media industry in the domain of content production and media distribution. Before joining 5G-MAG, he was Project Manager and Research Engineer at the Institut für Rundfunktechnik (IRT), the research and innovation centre of ARD, ZDF, Deutschlandradio, ORF and SRG/SSR, based in Munich. He was involved in several research projects in the domain of media distribution and contribution, being the H2020 5G-Xcast and 5G-Solutions the most recent. In "5G-Xcast", he focused on the design and demonstration of multicast, broadcast features for 5G. In particular, he worked on the development of free-to-air and receive-only mode capabilities for 5G-NR. 

He has been actively contributing to the 3GPP RAN1 working group to enable and assess the potential of LTE and 5G technologies for TV and radio distribution and also participating in different project groups of the EBU Strategic Programme on Distribution. He was also involved in the standardization of terrestrial broadcast technologies in DVB and ATSC3.0.