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Media in the Cloud: Ontology Guide

The Ins and Outs of ATSC 3.0

ATSC 3.0 will change the broadcast television environment in many positive ways. This SMPTE webcast provides an overview of this new standard, that promises to transform the television distribution ecosystem. With an all-IP—based distribution platform, broadcasters will have numerous opportunities to improve the consumer experience with better-quality audio and video, new service offerings, and delivery to mobile devices while also enabling new digital services.

Attendees will find out how the new platform will work and how it could be deployed. The webcast will offer a brief overview of “ATSC 101” and then dig deeper into the service conceptual model, video system, audio system, interactivity, and enhanced accessibility services that it allows content creators and distributors to offer. An interactive Q&A session will give participants the opportunity to learn more about the roles they will play in the new broadcast revolution.


Guest Speaker: Dave Siegler, Cox Media Group (CMG)

Dave Siegler is Vice President of Technical Operations for Cox Media Group (CMG) at the company’s Atlanta, Ga. headquarters.

As Vice President of Technical Operations, Siegler is responsible for leading and growing the integrated media company through the rapidly changing technologies and consumer demands. Specifically, he manages CMG’s Technical Operations groups to integrate new technologies and processes across various platforms for CMG’s 14 broadcast television stations, one local cable television station, 57 radio stations and eight daily newspapers.

Prior to his current position, Siegler was Cox’s Director of Broadcast Operations & Engineering for the company’s WSOC and WAXN TV stations in Charlotte, NC and served 13 years in various positions with Post-Newsweek Television Stations.

Dave is a Fellow Member of the Society of Motion Picture and Television Engineers.He serves as a vice-chair of the ATSC Board of Directors, Chair of the ATSC 2.0 Implementation Team, serves as Chair of NAB’s Television Technology Committee and is a member of the Association of Federal Communications Consulting Engineers, Society of Motion Picture and Television Engineers, The Society of Broadcast Engineers and the Institute of Electrical and Electronics Engineers Broadcast Technology Society.

Guest Speaker: Skip Pizzi, National Association of Broadcasters (NAB)

Skip Pizzi is Senior Director of New Media Technologies at the National Association of Broadcasters. His career has spanned the broadcast and new-media industries, with 13 years as an engineer and technology manager at NPR, and 11 years in various posts at Microsoft. He also spent 7 years as an editor at Broadcast Engineering magazine, and continues to act as a technology journalist and author. His most recent book is “A Broadcast Engineering Tutorial for Non-Engineers,” 4th edition, published by Focal Press.  Skip currently serves as Vice-Chair of the Advanced Television Standards Committee (ATSC) Technology Group 3 (TG3), which is developing the ATSC 3.0 standard. He is also Chair of the S31 Specialist Group on ATSC 3.0 System Requirements, and the Audio Testing Coordinator for ATSC 3.0. Skip is a graduate of Georgetown University, where he studied Electrical Engineering, International Economics and Fine Arts.