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NAB Show 2023

IEEE BTS Webcast: Quality of experience models and methods for broadcasting

Original Air Date: Sep 29, 2021 10:00 AM in Eastern Time (US and Canada)
During the last decade, the evolution of the TV market has been terrific. Broadcasters have been facing news challenges to cope with an increasing demand of new services from the user's side. With the convergence of second-screen adoption and the abundance of real-time news consumption via social channels, the broadcast landscape underwent a major transformation. Viewers have begun to demand highly customized experiences that meet their individual needs. In short, the evolving wants and needs of the viewer seems to be in the future of broadcast television. In the next few years, it is likely that this will become even more evident, with more people demanding customized television experiences through user-generated content and the option of micro bundled packages. To keep up, broadcasters must stay current with the latest innovations to engage with their customers. To this end, there is a need to evaluate the level of enhancement of these experiences and to compare their functionalities and requirements so operators can properly design their networks and regulators can assess the services offered to the audience. This lecture will overview the state of the art on quality of experience (QoE) models and methods with focus on broadcasting applications. The concept of QoE will be introduced first. Methods for the QoE assessment based on ITU Recommendations for test methodologies will be presented. Models and metrics for QoE will be then detailed. Future trends and challenges ahead on QoE for broadcasting will be announced. The talk will be a tutorial session and the audience is expected to have basic knowledge on multimedia systems and signal processing (BsC students in their final year, MsC students and PhDs).
Prof. Maurizio Murroni, PhD - Associate Professor of Telecommunications, Department of Electrical and Electronic Engineering (DIEE) of the University of Cagliari, IEEE BTS Distinguished Lecturer & Chapter Development Chair, Associate Editor, IEEE Transactions on Broadcasting
Prof Murroni

BIO: (M. ’02, SM. ‘13) is associate professor of Telecommunications at the Department of Electrical and Electronic Engineering (DIEE) of the University of Cagliari. He is a member of the National Interuniversity Consortium for Telecommunications (CNIT) for which from 2011-2019 he was scientific director of the research unit at the University of Cagliari. He received a MSc. in Electronic Engineering in 1998 and a PhD in Electronic and Computer Engineering in 2001 at the University of Cagliari. He was visiting scholar at the School of Electronic Engineering, Information Technology and Mathematics, University of Surrey, Guildford, UK in 1998 and at the Image Processing Group at Polytechnic University, Brooklyn, New York, USA, in 2000. In 2006 and 2014 he was visiting professor at the Department of Electronics and Computers of the University of Transylvania in Brasov in Romania, in 2011 at the Department of Electronics and Telecommunications, Faculty of Engineering of Bilbao, University of the Basque Country (UPV / EHU) in Spain and in 2020 at Kingston University in London, UK. In 2016 he founded the Italian chapter of the Broadcast Technology Society (BTS) of the Institute of Electrical and Electronic Engineering (IEEE). Since 2018 he has been distinguished lecturer for BTS on the topic quality of experience (QoE) for advanced broadcast services. Prof. Murroni is co-author of an extensive list of articles published in journals and on international conference proceedings and has received numerous awards and recognitions. He has served as chair for various international conferences and workshops. He is co-author of 1900.6-2011 - IEEE Standard for Spectrum Sensing Interfaces and Data Structures for Dynamic Spectrum Access and other Advanced Radio Communication Systems and associate editor for IEEE Transactions on Broadcasting. His research focuses on QoEHbbTV, multi sensorial media, broadcast/multicast delivery on 5G networks. Prof. Murroni is a senior member of the IEEE.