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NAB Show 2023

Software Defined Workflows

Many industries in the M&E space have transitioned to a digital world.  As such, there has been increasing effort to transform supportive departments to coordinate effort around digital content creation.  Figuring out efficient and effective workflows has become increasingly important.  The following Webcast will discuss what is meant by Software Defined Workflows and how it will have an impactful effect on the Media Industry.  While Asset Management is clearly an important element, emphasis on Workflow Management and where efficiencies can be gained will be reviewed.  Doug Sherman, a Partner Architect from DreamWork Animation, will discuss how Software Defined Workflows could be playing a major part in the upcoming creation of animation-based and live action film productions.  Renard Jenkins, VP Content Transmission for WarnerMedia will cover how Software Defined Workflows are now presenting practical use cases for content transmission, processing, work-stream architecture, metadata extraction and utilization.  

Guest Speaker: 

Doug Sherman


"Doug Sherman is a Principal Engineer/Architect overseeing Infrastructure and Microservices Development at DreamWorks Animation. He's enjoyed designing and writing infrastructure and resource management software solutions over the last twenty years having worked at entertainment companies such as Warner Bros Digital, Dream Quest Images and Disney Feature Animation.  Currently, he's pursuing leveraging technologies such as cloud-deployed Microservices along with high scale resources to enable a globally distributed animated film production pipeline, along with potential support for other NBCU Media-related businesses."  

Guest Speaker: 

Renard Jenkins - Vice President, Content Transmission WarnerMedia 


Renard Jenkins has more than 30 years of experience in the television, radio and film industry. He recently joined WarnerMedia as their Vice President, Content Transmission where he leads a team responsible for the day to day strategic direction of the groups that oversee all aspects of content acquisition for Sports, Entertainment and News for all of the WarnerMedia brands. The team also manages remote site connectivity for major live events, the fulltime transmission infrastructure that connects news bureaus, production facilities, affiliates and third-party vendors. He also has accountability for the technical strategy around content acquisition such as an IP infrastructure that delivers greater capabilities for Newsgathering, Sports and Entertainment. 

Before recently leaving PBS, Jenkins was responsible for the strategic direction and operational management of PBS’s entire media-supply chain, he also created and lead PBS’s Advanced Format Center. This is a collaborative venture between PBS member stations, vendors and manufacturers. The mission of the AFC is to explore and develop procedures for the creation, processing and worldwide distribution of advanced formatted and enhanced media, content and metadata through traditional as well as new and exciting digital distribution platforms. Jenkins was awarded the Innovator of the Year award in 2017 for his cutting edge work and accomplishments.  

Prior to joining PBS in 2010, Jenkins helped design, build and then lead TV One’s Production Facility which services their marketing, programming, production management, graphics and post-production departments. From 2006-2009, he refreshed, updated and managed Discovery Communications’ Technology Center, where he managed five departments and supervised more than 100 employees. While at Discovery, he also served as the operational lead for the implementation of what was then the largest file based Avid Editing/Interplay/ISIS system installation in the U.S.  

Jenkins joined Discovery after more than 16 years with CNN. During his tenure, he received two National Emmy Awards, two National Headliner Awards, a Peabody, a DuPont, and a Bronze Broadcast Design Award, as well as many other industry accolades. Jenkins was responsible for helping move CNN into the file based editing/delivery/archive environment through his R&D/Training work with industry leaders such as Apple, Autodesk, Avid, Adobe, Leitch, Pinnacle, and Sony. His volunteer work with local youth in his beloved Bay Area also earned him a Healthy Image Award from the Local Teamsters Union.  

Today, Jenkins serves as an Eastern Regional Governor of the Society of Motion Picture & Television Engineers and was named as a SMPTE Fellow in 2018. He is also a past Board  member of AMWA, Former Co-Chair, of the UltraHD Forums’ Interoperability Working Group and the NABA Technical Committee. He is a Strategic Advisor to the Board of Directors of the Washington, DC Chapter of the National Association for Multi-Ethnicity In Communications (NAMIC) and was recently named as a recipient of the 2020 Broadcasting and Cable Technology Leadership Award.