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NAB Show 2023

Technical Considerations for Live Sports in the Cloud

Original Air Date: Tuesday 10 August 2021 | 12:00pm (EDT)

There was a time when broadcasters were wary of migrating their live sports workflows to the cloud. Today, we have come a long way indeed and are witness to live 4K/UHD playout and transmission via the cloud - even for marquee events like the Olympics. Powered by cloud native solutions, sports broadcasters are also delighting audiences on Free Ad Supported Streaming TV (FAST) platforms with live linear channels.  

This webinar will delve into the key technology aspects you must consider to drive live sports production on the cloud.  

  • Embracing scalability, sustainability & flexibility with the right playout and media management solution  
  • The power of AI based live, closed captioning 
  • Delivering customized and rich graphics 
  • Importance of seamless operations to ensure redundancy and reliability  
  • Ensuring low latencies for stellar viewing experiences  
  • Ways to achieve cost efficiencies without compromising quality 
  • Live to VOD recording 


Speaker Baskar Subramanian


Baskar Subramanian is technologist and serial entrepreneur with over two decades of experience in software products and services industry. After playing a variety of roles since inception of Amagi, Baskar today leads technology and new products innovation at the company. Amagi is Baskar's second venture with Srini and Srividhya after Impulsesoft. As Chief Technology Officer at Impulsesoft, a Bluetooth audio solutions provider, he was responsible for designing products and systems.

Baskar has been instrumental in developing path-defining technologies on cloud broadcast and frame-accurate ad splicing for both TV and OTT. Baskar has a number of patents to his name and regularly mentors various start-ups and businesses. He holds a Bachelors degree in Technology from the Government College of Technology (GCT), Coimbatore.