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SMPTE 2021 ATC
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      Webcast

      Technology Webcast: Microservices - Achieving True Interoperability

      More than a buzzword, microservices have become key to media solutions of today. However, like most hot trends, misunderstanding and assumptions tend to run rampant. Is this the panacea we have been seeking for decades? Will we finally be able to achieve custom solutions based on Commercial Off The Shelf (COTS) components? Join us as we explore exactly what microservices are, what implications they hold for the media industry, and how SMPTE and others are solving the challenges of interoperability in this realm. 

       

      Chris Lennon_PhotoGuest Speaker: Chris Lennon

      Chris Lennon is President and CEO of MediAnswers, specialists in advertising and media workflow. He has over 30 years of experience in the media business, leading large projects on every continent except for Antarctica.     

      He currently serves as Standards Director for the Society of Motion Picture and Television Engineers and is a SMPTE Fellow and recipient of SMPTE’s 2008 Citation.  He also serves as Executive Director of the Open Services Alliance. 

      A recipient of numerous awards, he is a sought-after speaker and technology evangelist at industry events, and prolific author on topics touching on media workflow. 

      In his spare time, he is an accomplished race car driver, and high-performance driving coach.