TECHNOLOGY WEBCAST

Immersive Media and Audio – The Future of Story-telling?

Thursday, 25 July 2019

1:00 PM EDT / 10:00 AM PDT / 17:00 UTC/GMT

The quality of digital video and audio has continued to advance over the past decade, with remarkable progress in UltraHD television, High Dynamic Range, increased frame rates, wider color gamut and object-based immersive sound.  But for the most part, these technologies have been stagnant in one area: they’ve preserved the paradigm of a planar (flat) rectangular viewing window, whether displayed on your mobile phone, a large-screen TV or a giant-screen theater.  What would happen if you could remove this constraint, and create a viewing experience that was indistinguishable from real life – like the Holodeck from science fiction?  This dream is still many years away, but surprising advances are already being made in capturing volumetric images, displaying light fields and enabling a truly immersive sound field.  In this webinar, you’ll learn what technical parameters are required to enable a true “immersive” viewer experience, and where some current technologies (such as HDR, 3D cinema and VR) hit or miss these goals.  We’ll survey the latest advancements in immersive sound, light field imaging and computational cinematography.  Some of these new immersive tools are already being prepared for commercial launch within the next few years, and new efforts have been launched to create interchange and distribution standards for these new immersive technologies.

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Guest Speaker

Pierre Routhier

Pete Lude

Pete Ludé is prominent engineering leader in advanced imaging and sound.  He currently serves at CTO of Mission Rock Digital, a San Francisco-based engineering firm specializing in next-generation media.  Current work includes display technology for next-generation cinema, immersive sound, and interchange pipelines for VR, AR and plenoptic (light field) imaging systems.