Production Formats - Essence, Containers & Packages

No matter where one works within today’s digital production workflows, there are three fundamental components that one will nearly always encounter: Essence, Containers and Packages. Packages are containers of Containers, and Containers hold the Essence—the raw, digital representation of the content itself. Although there are dozens (if not hundreds) of different types of each that one may encounter, there are common principles that govern the role of each. A strong understanding of those roles and the principles that guide them allows one to work more efficiently and effectively throughout digital production. This presentation provides a look at how these components relate to one another within digital content production, and the growing importance of understanding them going forward.