Welcome to the SMPTE Sum-Up, the weekly publication that details the recent and current events of your favorite standards development organization. Recently at SMPTE:
SMPTE STANDARDS ARE NOW FREE TO ALL!!! SMPTE has made our entire Standards catalog freely available to the global media technology community! This includes all published SMPTE Standards, Recommended Practices, Engineering Guidelines and Registered Disclosure Documents (RDDs), as well as all future releases. This move is part of a broader effort to modernize the organization's Standards development and publication processes.
SMPTE has a new Webcast available to view! “Optimizing Adtech Workflows” dove into deeper into the advertiser, broadcaster and consumer’s mind to understand the problem we are solving. How can we create an integrated tech solution which combines linear and digital inventory, simplifies processes, faster access to buy/sell and create effective reach to increase ROI. The webcast was hosted by Shivani Kochhar, Senior Manager, Converged AdTech & Linear Systems at Warner Bros. Discovery.
Corporate Member News
Dolby Vision and Dolby Atmos to Power Telemundo’s FIFA World Cup™ 2026 Coverage on Peacock, a Streaming First! All 104 matches will be delivered with vivid detail and electrifying sound that make every moment feel like fans are right there on the pitch. NBCUniversal and Dolby have spent a decade together pushing the boundaries of live sports. This latest collaboration went even deeper. Over a year of joint engineering, the two teams worked to fine-tune the way Peacock brings Dolby Vision to live sports, combining Dolby's latest streaming tools with NBCUniversal's expertise in native HDR production. Full article on NBCUniversal.com.
Google and Telstra Partner to Connect Australia and Bolster its Digital Future! Google and Telstra today announced a partnership to enhance the reach, reliability, resilience, and security of Australia and the Asia-Pacific region’s digital infrastructure. This partnership will enable both companies to deliver faster, more secure connectivity for Australians using their deep network infrastructure expertise. Full article on GoogleCloudPressCorner.com.