SMPTE Blog

Aimée Ricca
Monday, November 6, 2017 - 07:00

You get home, you're tired, you kick back, put your feet up, and decide to watch a movie.

Have you ever wondered how many SMPTE Standards it takes to get those photons from the camera to your eyeballs?

No!? Well, SMPTE Governor (and in-coming Standards Vice President) Bruce Devlin did, and the answer was surprising!

Bruce recently created the following Bruce's Short with a team of students to determine the sheer number of standards that are needed to get from content capture to viewing.

Have a look:

 

 

 

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Aimée Ricca
Wednesday, November 1, 2017 - 09:13

Watch the 2017 recipient of SMPTE's Presidential Proclamation, Mark Schubin, explain why there is no way that the moon landing was a hoax on truTV's "Adam Ruins Everything." 

 

Great work, Mark!

 

 

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Aimée Ricca
Tuesday, September 19, 2017 - 15:03

SMPTE Executive Director Barbara Lange and Director of Engineering and Standards Howard Lukk visit IBCTV at IBC2017 to discusses the emerging SMPTE ST 2110 suite of standards for Professional Media Over Managed IP Networks.

Learn more about SMPTE ST 2110 here.

 

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Aimée Ricca
Tuesday, September 19, 2017 - 14:52

SMPTE’s Barbara Lange discusses how standards are more critical than ever in this technologically advanced and video-driven environment.

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Aimée Ricca
Thursday, December 29, 2016 - 12:00

Our Centennial year has been a special time for SMPTE and no matter how you have contributed, you have helped to make 2016 an extraordinary year for the Society!

This video is a thank you for all you helped us accomplish in 2016:

We know it's long - there were so many highlights in 2016! We hope you'll watch it all the way through!

We wish you health, happiness, and joy in 2017! We look forward to SMPTE's Next Century knowing we have your continued support.
 
Here's to the Next Century - Happy New Year from the SMPTE Team!

SMPTE - The Next Century

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Aimée Ricca
Monday, November 28, 2016 - 12:48

We are asking our Members to consider supporting SMPTE on Tuesday, 29 November 2016, by posting an #UNselfie on your Twitter, Instagram, and/or FaceBook.

Coinciding with the U.S. Thanksgiving Holiday and the kickoff of the holiday shopping season, #GivingTuesday inspires people to take collaborative action to give back in better, smarter ways to the charities and causes they support and help create a better world. #GivingTuesday harnesses the power of the media to create a moment around the holidays dedicated to giving. 

Download the #SMPTE100 #UNSelfie Template!

It's easy to show your support of SMPTE:

  1. Download the template by clicking the button above
  2. Print the PDF
  3. In the empty space, write your reasons for supporting SMPTE (if you need some ideas, we've included some examples on page 2 of the template)
  4. Hold up the sign and take your #UNselfie
  5. Post your picture to Twitter, Instagram, and/or Facebook on Tuesday, 29 November 2016

Be sure to include the hashtags #SMPTE100#UNselfie#GivingTuesday and feel free to include a link to http://www.smpte.org/donate too!

Thank you for your support!

With much gratitude,

The SMPTE Team

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Aimée Ricca
Monday, October 31, 2016 - 12:54

Produced in Partnership with NewBay Media

NewBay Media


TODAY'S TOP STORIES - 10.27.16

SMPTE's Centennial Hall Offers View of Past, Present and Future
Centennial Hall highlights the organization's continued focus on innovation and collaboration. 
READ MORE»
 
SMPTE: Conjuring the Virtual Media Facility
To cloud or not to cloud… live 
READ MORE»
 
SMPTE: How Can You Ensure an Effective VR/AR Experience?
VR/AR sessions focused primarily on strategies to ensure end users a high-quality consumer experience 
READ MORE»

Full Newsletter


TODAY'S TOP STORIES - 10.26.16 

SMPTE Keynote Explores the Past and Promising Future of Film and Television
Trumbull and Seidel's opening keynote offered perspective, a look at processes and archival video of many pivotal moments in imaging innovation. 
READ MORE»
 
IP Standards, APIs and Moore’s Law 
Media transport infrastructure standards are mashing up the best of the old and the new
READ MORE»
 
Color Management: Is What You See What You Get?
Color management sessions examined some of the challenges content creators will face, both from technical and creative perspectives
READ MORE»

Full Newsletter


TODAY'S TOP STORIES - 10.25.16

The Digital Archive of the Future: What Will Be Involved?
Monday's opening sessions began with a challenging keynote from Daniel Teruggi.
READ MORE»
 
SMPTE: Victoria Alonso —Stopping Traffic, Stepping Up, Speaking Out
Alonso spoke during the Women in Technology Luncheon about the challenges of being a female working in Hollywood.
READ MORE»
 
SMPTE Bestowed Honors and Awards
With a Roaring ’20s theme, a speakeasy and a cabaret, SMPTE presented the 2016 Honors & Awards after its red carpet and dinner reception last night. 
READ MORE»

Full Newsletter


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Aimée Ricca
Monday, October 31, 2016 - 10:59

Produced in Partnership With Broadcast Beat:

Broadcast Beat Logo

Gala  Honors & Awards  Exhibit Halls  Studio  Women in Tech  Membership Meeting  Home Theater Geeks Wrap-Up


Centennial Gala Playlist:

Hear from James Cameron, Billy Zane, John O'Hurley, Richard Edlund, Miles Brown, Marsai Martin, and Barbara Lange live from the SMPTE Centennial Gala arrival red carpet!


SMPTE 2016 Honors & Awards Video Playlist:

Learn more about the SMPTE 2016 Award Recipients and Leadership! More videos being added!


Broadcast Beat Live from the Exhibit Floors Playlist:

Check back for more videos!


SMPTE 2016 Live! Studio Playlist:

More videos to come - please check back!


Annual General Membership Meeting (full video):


Women in Technology Luncheon

 

 


Home Theater Geeks SMPTE 2016 Episode:

 

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David Cardinal
Tuesday, June 28, 2016 - 18:06

Annie Chang of Walt Disney moderated a broad panel on this hot button topic. For many attendees HDR and wide-color gamut are more important than 4K resolution to image quality -- but they have received much less attention in the media and from consumers. Matthew Goldman, from Ericsson, started us off by defining HDR -- first as one of the five key technologies of UltraHD. However, he said many people use HDR (or HDR+) to mean High Dynamic Range plus Wide Color Gamut (WGC), and 10-bit sampling. Whichever of these definitions is used, he wanted to make it clear that it was not resolution dependent, and specifically does not require 4K resolution. That's particularly important in mobile where small screens might still be able to take advantage of HDR. While it might go without saying, Goldman also reiterated that HDR doesn't mean a brighter display -- it means more contrast. Using charts of color gamuts for both HD (Rec 709) & UltraHD (Rec. 2020) Goldman demonstrated that the combination of HDR & WGC were closely-linked in creating a better image.

Michael Zink, from Warner Bros., walked us through an analysis of the movie LEGO in HDR, and showed that high light levels were only used ina small number of frames, and only for certain highlights. So the HDR version of the movie wasn't overall significantly brighter than the SDR version.

Steven Robertson, Google software engineer, pointed out that content streamed to computers and devices have some major advantages in adapting to new technologies. As devices happen to come with higher-resolution or wider-gamut displays the content can be automatically adapted as it is delivered. This is particularly relevant since many of the latest phones have very similar quality displays to the high-end TVs. Robin Atkins, from Dolby Labs, agreed with Roberson, and said they have found that Vudu and other OTT services were able to incorporate new technologies very rapidly since they had end to end control over their content delivery.

Panelists agreed that another challenge was viewing conditions, both optimizing them, and using metadata to adapt the content stream to adapt to them where it is possible to determine what they are. Atkins also walked us through how dynamic (content-dependent) metadata can be used to assist in mapping the color volume (gamut and tone) of the input scene to particular displays. For example, some scenes might be designed to be dark (perhaps a night-time scene), and shouldn't be mapped into a more typical rendering, while others (perhaps a discussion between characters where facial expressions are important) might be designed to always be easily viewable and should be remapped. There are already over 50 titles available for streaming that use Dolby Vision's "Smart Content" dynamic metadata.

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David Cardinal
Tuesday, June 28, 2016 - 16:32

The conference's Day 2 keynote was given by Ron Sanders, CEO of Warner Home Entertainment, in the form of an interview conducted by  EnGadget's Roberto Baldwin. Ron started off by confirming what others had said -- that change is accelerating in the entertainment business. As fast as technology improves, customer expectations are increasing just as rapidly. The proliferation of devices has made the job of meeting those expectations much more difficult, but worth it as the overall demand for content continues to increase. 

On the topic of the profusion of new video technologies like 4K, UltraHD, HDR, wider color gamut, and Dolby Vision, Sanders said the first problem is deciding which of those formats are even worth promoting, but the improved viewing experience of all these technologies together is certainly justified by an improved viewing experience. Consistent messaging of the benefits, as well as refitting the retail purchase experience to showcase the new features. Warner is promoting versions of its movies -- about 100 this year -- that include a range of these features, along with immersive audio, as "4K UltraHD." To make these versions practical, they need to be considered early in the production process -- and part of what the Director thinks about -- especially since the theater-only window continues to shrink, meaning there is a need for shorter time-to-market for home releases. Sanders compared the difference between 1080p TV and 4K UltraHD being as large as the upgrade from VHS to DVD. Short term Sanders sees the new versions as a complement to the existing HD & SD versions, but over time more of the market will move to the higher-quality versions. Industry group DEG (Digital Equipment Group), chaired by Sanders, is trying to coordinate consistent messaging around the rollout of the new technologies.

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