<img height="1" width="1" src="https://www.facebook.com/tr?id=414634002484912&amp;ev=PageView%20&amp;noscript=1">
Early Registration for the 2024 Media Technology Summit Is Now Open

San Francisco

Welcome to the San Francisco Section of SMPTE.

YouTube Join Our Friends List

Home to many of the early developments in television, the San Francisco Bay area continues to innovate and enable the creation, production and dissemination of rich media.

The San Francisco section of SMPTE offers a local forum for membership to be informed and educated on the rapidly emerging developments in the technology of our industry.

We are very pleased to welcome De Anza College as our new Student Chapter. Check out the videos on our YouTube page (Link above the picture).

The San Francisco section welcomes everyone to our meetings.

The section thanks our local sponsors

Upcoming Event:

Registration closed - Livestream link below

SMPTE San Francisco Section May 2024 Meeting
NAB Show 2024 Wrap Up
Where: City College of San Francisco
Date:  Thursday, May 9, 2024
Time:  3:30 PM - 4:15 PM (PDT) - Networking
       4:15 PM - 5:30 PM (PDT) - NAB Wrap Up Panel
       Thomas True, Nvidia
       Dave Van Hoy, ASG LLC
       Matt Lavine, BugID
       Marcelle Rutherford, CCSF/SFSU SMPTE Chapter President
       Joseph Borrego, De Anza College SMPTE Chapter President
Moderator: John Shike, Advanced Systems Group, LLC (ASG)
ThomasTrueCroppedMarcelleMatt_Lavine_Image5868DVH HeadshotJohn Pic
Calling all SMPTE members, students, faculty, and digital media enthusiasts! Join us for an exclusive glimpse into the forefront of digital media technology. At NAB Show 2024, over 60,000  attendees, many of whom were first-timers, delved into the latest innovations. With thousands of products and vendors showcasing advancements in digital media, the event was truly groundbreaking.
The San Francisco SMPTE Section has curated a panel of industry professionals who attended NAB, including our SMPTE student chapter presidents Marcelle Rutherford (CCSF/SFSU) and Joseph Borrego (De Anza College). They will provide their insights on the key technologies and trends unveiled at the event. Additionally, Thomas True from NVIDIA will introduce the new Holoscan, and together with Dave Van Hoy from ASG and Matt Lavine from BugID, they will share other valuable insights gathered from the show floor. Don't miss this opportunity to stay ahead in the dynamic world of digital media!
The meeting will be held at BEMA’s studio in the ART-X building just off Phelan Ave (50 Frida Kahlo Way, San Francisco, CA 94112). Bart, bus, and parking are available—all require a 15 mins walk to the TV building.  Parking details, etc., at https://www.ccsf.edu/about/our-locations/ocean-campus
This meeting is open to all SMPTE members, VES members, students, faculty and guests. Please register in advance here:


Thank you to our Sponsors

Quantum Logo_2

Dolby black larger   

 Blackmagic logo  

bugid1 (Custom)



   Logo-Telestream (Custom)

Past Events

November 18, 2020

De Anza SMPTE Chapter

SMPTE San Francisco Section December Meeting - Media and Entertainment Digital Storage During a Pandemic

Date: Tuesday, December 15, 2020 (Add to your calendar with the crededials below

Time: 6:00 PM - 7:30 PM (PST)

Location: Online (see below for link)

Speaker: Tom Coughlin, President, Coughlin Associates

With the movement to remote work, M&E storage has shifted to leveraging private and public clouds to complement local storage in today's collaborative workflows.  Digital production may be starting to recover following safety precautions and greater use of automation.   Content distribution has surged to entertain those who are stuck at home.  At the same time new storage and memory technologies are playing a bigger role in M&E, including NVMe SSDs and NVMe-oF based storage systems.  This talk presents results from the 2020 Digital Storage in M&E report looking at trends in 2020 and projecting into the future for digital storage for video production, post production, content distribution and archiving. 


About the speaker:

Tom Coughlin, President, Coughlin Associates is a digital storage analyst and business and technology consultant.  He has over 39 years in the data storage industry with engineering and senior management positions at several companies.  Coughlin Associates consults, publishes books and market and technology reports (including The Media and Entertainment Storage Report and an Emerging Memory Report), and puts on digital storage-oriented events.  He is a regular storage and memory contributor for forbes.com and M&E organization websites.  He is an IEEE Fellow, Past-President of IEEE-USA and is active with SNIA and SMPTE. For more information on Tom Coughlin and his publications and activities go to www.tomcoughlin.com.


Meeting Link: https://global.gotomeeting.com/join/403990885

You can also dial in using your phone:

United States: +1 (646) 749-3122

Access Code: 403-990-885