The theme of this SMPTE conference is to examine and understand the impact of technology on the art of storytelling with the web as a key focus. The expansion of connectivity, bandwidth, and service options are redefining entertainment distribution to the living room, mobile, and beyond. Broadband, Wi-Fi, and Mobile networks are now beginning to leapfrog traditional distribution mechanisms, because of the rapid pace of innovation and performance improvements, flexibility of consumer options, and the ability to upgrade with a software download.
Home to many of the early developments in television, the San Francisco Bay area continues to innovate and enable the creation, production and dissemination of rich media.
The San Francisco section of SMPTE offers a local forum for membership to be informed and educated on the rapidly emerging developments in the technology of our industry.
The San Francisco section welcomes everyone to our meetings. Please check below for details of the next event.
The section thanks our local sponsors
Today’s film and television standards are getting better and better, and professionals need more powerful products to help them create better looking, more compelling content. With things like 4K and IP technologies already in play, users need to know how to transition to new technologies effectively, and need to have the proper workflow and knowledge in place to manage content properly. In this presentation, David Hoffman will discuss the latest standards in the industry, and the products that provide support for their needs of today and a path to the future.
TOPIC: AAC has been selected by PBS for their next generation file distribution to member stations via non-real-time means. The mapping of MPEG Advanced Audio Compression (AAC) into MXF was recently standardized by SMPTE as ST 381-4. This talk will describe the user needs driving this, the necessary metadata to enable automated processing of these, the audio fidelity required, and some of the MXF specifics of wide interest.
PRESENTER: Patrick Waddell
TOPIC: As Drones (UAVs) become more sophisticated and capable of carrying larger payloads, they are rapidly becoming the easy alternative to large cranes or helicopters for those had to get aerial shots in documentary and feature film production.
In conjunction with the 2017 Drone World Conference and Expo, SMPTE are happy to present our October meeting at the show.
Please sign up on Eventbrite as soon as possible to ensure that you get complimentary access to the expo hall. Late sign-ups may not be admitted.
TOPIC: Augmented Reality has existed in science fiction and research labs for decades, and is now becoming accessible to consumers on their mobile devices. Fully immersive AR, where the experience moves from a phone screen and into our world via glasses (or contact lenses, or brain implants) is still a few years off, but devices are available today that allow us to prototype what the future might feel like.