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SMPTE at NAB Show 2024

Free Exhibit Pass Code: NS3325


SMPTE24 – Unlimited uses; gives attendees $100 off
Core Education Collection

Saturday, April 13

9:30 AM - 10:50 AM PST
SMPTE's Future of Cinema: Emerging Technologies and the Role of Standards Supporting Technological Advancements

SMPTE's Future of Cinema: Emerging Technologies and the Role of Standards Supporting Technological Advancements

Saturday, April 13   |   9:30 AM - 10:50 AM PST

W210-W212

Pass Required: Core Education Collection Pass

Join one of the most influential engineering and technical communities as they reveal the newest advancements in cinema projection technologies. Delve into the evolution of SMPTE DCP and other standards to meet the shifting demands of the industry. Industry peers are encouraged to participate in discussions that will shape the future standards and technical recommendations established by SMPTE.

speakers 20

 

11:00 AM - 12:20 PM PST
SMPTE's Future of Cinema: How Capturing a Musical Event for Global Audiences Enhances the Immersive Experience and Breaks Traditional Barriers

SMPTE's Future of Cinema: How Capturing a Musical Event for Global Audiences Enhances the Immersive Experience and Breaks Traditional Barriers

Saturday, April 13   |   11:00 AM - 12:20 PM PST

W210-W212

Pass Required: Core Education Collection Pass

The Society of Motion Picture and Television Engineers has been working to define the next generation of tools and techniques that are needed for the growing use of Virtual Production. Join us to see what is required for both broadcast and cinema workflows as more and more content is created on LED Volumes.
speakers 21

 

1:30 PM - 2:50 PM PST
SMPTE's Future of Cinema: The Art and Science of IMAX. Check out how IMAX is elevating the movie going experience

SMPTE's Future of Cinema: The Art and Science of IMAX. Check out how IMAX is elevating the movie going experience

Saturday, April 13   |   1:30 PM - 2:50 PM PST

W210-W212

Pass Required: Core Education Collection Pass

Join the team of IMAX executives and special guest panelists to learn about the different aspects of what IMAX does and brings to both filmmakers and audiences around the world.  Discover how IMAX is supporting the artistic vision of the Filmmaker with its iconic 15/65mm film cameras and Filmed for IMAX program, along with cutting-edge Post tools with panelists discussions.  Get a sneak peek at the designs of the new IMAX 15/65mm film cameras being built.  Experience the unmatched quality of IMAX sound and image technology and how IMAX now immerses audiences with the highest quality in both our theaters with our live programming, as well as with new in-home experiences.  It will be a wide ranging and very informative panel featuring tech discussions and panelist clips.

speakers 18

 

3:00 PM - 4:20 PM PST
SMPTE's Future of Cinema Presents: Behind the Screens of Sphere

SMPTE's Future of Cinema Presents: Behind the Screens of Sphere

Saturday, April 13   |   3:00 PM - 4:20 PM PST

W210-W212

Pass Required: Core Education Collection Pass

Sphere is a next-generation entertainment medium that is redefining the future of entertainment. With the world’s largest LED screen on its exterior, and the highest resolution LED display on its interior, Sphere uses cutting-edge technologies to deliver extraordinary content and expand the possibilities for storytelling. Join this session to go from camera to screen and learn how Sphere pushes the boundaries of display and capture technology to transport audiences from their seats in Las Vegas to new places – all at never-before-seen scale.

speakers 22

 

4:30 PM - 5:30 PM PST
SMPTE Virtual Production Panel

SMPTE Virtual Production Panel

Saturday, April 13   |   4:30 PM - 5:30 PM PST

S222

Pass Required: Post Production World Pass

The Society of Motion Picture and Television Engineers has been working to define the next generation of tools and techniques that are needed for the growing use of Virtual Production. Join us to see what is required for both broadcast and cinema workflows as more and more content is created on LED Volumes.
Screenshot 2024-04-08 at 11.41.25 AM

 

Sunday, April 14

10:45 AM - 11:15 AM PST
Elevate Your Career with SMPTE: Unveiling Enhanced Member Benefits and Future SMPTE Initiatives

Elevate Your Career with SMPTE: Unveiling Enhanced Member Benefits and Future SMPTE Initiatives

Sunday, April 14   |   10:45 AM - 11:15 AM PST

W3943 Connect Tech Chat Theater

Pass Required: Core Education Collection Pass Exhibits Pass (All-Badge Access) Programming Everywhere Pass

Join  SMPTE leadership team as they guide you through exciting new member benefits and forthcoming changes that can elevate your career and positively impact the M&E industry. Explore what initiatives empower professionals like you and how SMPTE membership unlocks unparalleled opportunities for growth, networking, and career advancement. Join the group that shapes the future of media and entertainment!

speakers 2

 

12:15 PM - 12:45 PM PST
SMPTE IMF UG: Mastering QC Efficiency - Leveraging IMF to Prevent Repeated Failures

SMPTE IMF UG: Mastering QC Efficiency - Leveraging IMF to Prevent Repeated Failures

Sunday, April 14   |   12:15 PM - 12:45 PM PST

W3943 Connect Tech Chat Theater

Pass Required: Core Education Collection Pass, Exhibits Pass (All-Badge Access), Programming Everywhere Pass

Discover the game-changing potential of Interoperable Master Format in revolutionizing quality control processes at this SMPTE IMF User Group session. As QC costs soar and failures become increasingly costly, the imperative to avoid rejections from known issues has never been greater. Learn how IMF packages, with their ability to carry machine-readable QC reports synchronized with associated programs, effectively mitigate such risks, even in complex multi-vendor workflows.
Join a panel of experts to explore how IMF adoption can dramatically enhance QC efficiency, minimize errors, and streamline operations across diverse vendor environments. Whether you're a QC professional, content creator, or industry stakeholder, this session offers invaluable insights into optimizing QC workflows and maximizing ROI.speakers

 

3:30 PM - 4:30 PM PST
SMPTE Camera Metadata and Camera Tracking for VFX / VP

SMPTE Camera Metadata and Camera Tracking for VFX / VP

Sunday, April 14   |   3:30 PM - 4:30 PM PST

W3943 Connect Conversation Corner

Pass Required: Exhibits Pass (All-Badge Access)

The standardization of how metadata from camera, lenses and tracking is collected and pass through a digital pipeline is important for the future development of virtual production, real-time 3D, visual effects and other related industries. 

Standards are all around us, and we often take them for granted without even thinking about how life would be like without them. In the field of entertainment technology, we rely on hundreds of standards on a day to day basis to ensure that your DVD player can play any of your favorite movies, or that your production switcher can receive an SDI signal from any camera. In the field of virtual production, devices that have traditionally existed in silos are now required to interoperate, often leading to expensive and time consuming development, and proprietary and closed source solutions. Join us in this session where four industry experts discuss why standards are necessary, what standards we’re missing in the field of virtual production, and why collaboration across traditional boundaries is a necessity for long term success.

This session’s speakers will discuss the latest updates from the SMPTE RiS OSVP Interoperability Workstream committee for Camera Lens Metadata & Camera Tracking. A resource created by this committee includes the CAMDKIT which software manufacturers can adopt to help track important metadata fields provided by cinema cameras and lenses for Visual Effects. Examples of current projects include a Circle of Confusion study for digital sensors, standardizing Lens Profile communication and the development of a new Camera Tracking work stream

Monday, April 15

10:00 AM - 10:30 AM PST
Exploring AI's Impact on Film and TV: SMPTE Student Insights into the Creative and Technical Evolution

Exploring AI's Impact on Film and TV: SMPTE Student Insights into the Creative and Technical Evolution

Monday, April 15   |   10:00 AM - 10:30 AM PST

SU4087 Create Zone Theater

Pass Required: Core Education Collection Pass Exhibits Pass (All-Badge Access) Programming Everywhere Pass

Join this captivating panel discussion featuring student perspectives on the current and future implications of Artificial Intelligence (AI) in the motion picture and television industry. This dynamic session will showcase students' unique viewpoints on the creative and technical transformations driven by AI, drawing from their diverse interests, experiences, and career aspirations.
Get ready to delve into various AI domains as students share insights garnered from their hands-on experiences and comprehensive research. From machine learning algorithms shaping storytelling to computer vision revolutionizing visual effects, this session promises a fascinating exploration of AI's role in reshaping the entertainment landscape.
Whether you're an industry professional, aspiring filmmaker, or AI enthusiast, this session offers a fresh and insightful look at the evolving intersection of technology and creativity in film and television. Don't miss the opportunity to gain valuable insights and engage with the next generation of innovators shaping the future of entertainment. Join us and be inspired by the creative and technical possibilities as interpreted by SMPTE students.

speakers 23

 

11:00 AM - 12:00 PM PST
Unleashing Generative AI: Transforming Creativity in the Cloud

Unleashing Generative AI: Transforming Creativity in the Cloud

Monday, April 15   |   11:00 AM - 12:00 PM PST

W3943 Connect Conversation Corner

Pass Required: Exhibits Pass (All-Badge Access)

Join SMPTE and our Hollywood team on a transformative journey into the realm of Generative AI, where creativity knows no bounds. Embark on this insightful exploration led by top experts from industry leaders, each offering unique perspectives and innovative applications within the realm of artificial intelligence. Discover how to leverage Generative AI in the cloud to revolutionize creative workflows, generate lifelike imagery, and elevate design processes to unprecedented heights, how automation powered by cloud infrastructure can streamline workflows, and how scalable cloud resources enable organizations to harness the full potential of Generative AI, driving business outcomes through predictive modeling and anomaly detection. This session is produced by SMPTE Hollywood managers Laura Thommen and Linda Rosner.speakers 5

12:15 PM - 12:45 PM PST
SMPTE RIS: A case study on problem-solving innovations in Virtual Production workflows

SMPTE RIS: A case study on problem-solving innovations in Virtual Production workflows

Monday, April 15   |   12:15 PM - 12:45 PM PST

SU4087 Create Zone Theater

Pass Required: Core Education Collection Pass Exhibits Pass (All-Badge Access) Programming Everywhere Pass

Join this SMPTE session to explore solutions to challenges facing the Virtual Production industry today, including  absence of unified metadata transfer protocol solution and the need for innovative integration of external hardware in VP workflows, such as Treadmills, High-Speed Motion Bots, Turn-tables, and Motion-Capture sensors. The Emerging Media Lab at Whistling Woods International, a leading film school in Mumbai, India, presents groundbreaking solutions - a new Metadata Transfer protocol and cutting-edge hardware and software to seamlessly incorporate external hardware and workflows into OSVP and ICVFX workflows. Attendees will witness firsthand the content generated using these pioneering technologies, workflows, and our newly developed hardware

speakers 6

3:00 PM - 3:30 PM PST
Empowering Innovation: Navigating SMPTE Standards - Why, How, When, and Who

Empowering Innovation: Navigating SMPTE Standards - Why, How, When, and Who

Monday, April 15   |   3:00 PM - 3:30 PM PST

W3943 Connect Tech Chat Theater

Pass Required: Core Education Collection Pass Exhibits Pass (All-Badge Access) Programming Everywhere Pass

Embark on a journey with the SMPTE standards team as they unveil the latest initiatives and upcoming developments within the SMPTE standards community. Gain invaluable insights into the rationale behind these standards, the processes involved, the anticipated timelines, and the key stakeholders driving these advancements.

Following this insightful presentation, engage in a dynamic public discussion where you'll have the opportunity to contribute your perspectives on the standards needed in the Media and Entertainment (M&E) industry. Collaborate with industry peers to identify emerging needs, address challenges, and collectively shape the future landscape of our dynamic industry.

Whether you're a seasoned industry professional, a technology enthusiast, or an aspiring innovator, this session promises to empower you with the knowledge and tools to actively participate in defining the standards that drive innovation and progress in the M&E sector. Don't miss this chance to be at the forefront of shaping the future of our industry – join us and make your voice heard!

speakers 7

 

Tuesday, April 16

12:15 PM - 12:45 PM PST
SMPTE RIS-OSA: Tackling the Control Plane and Live Streaming

SMPTE RIS-OSA: Tackling the Control Plane and Live Streaming

Tuesday, April 16   |   12:15 PM - 12:45 PM PST

W3943 Connect Tech Chat Theater

Pass Required: Core Education Collection Pass Exhibits Pass (All-Badge Access) Programming Everywhere Pass

Grappling with the absence of a standardized control plane that functions seamlessly across on-premises environments and various cloud platforms remains a significant challenge. Additionally, the distribution of live streams often lacks consistency and uniformity. To address these pressing issues, our panel discussion will spotlight the efforts of the RIS-OSA (Rapid Inndustry Solutions - Open Services Alliance) initiative in pioneering solutions for the industry. Participants will engage in a dynamic conversation centered on the innovative strategies and technologies being developed to establish standardized control mechanisms and streamline the distribution of live streams, ultimately shaping the future landscape of our business

speakers 8

 

7:30pm PTVū Studios - 901 Grier Drive, Las Vegas, NV

Join us at Vū Studios in Las Vegas for an exclusive NAB Afterparty with the SMPTE RIS-OSVP Advisory Group!

Tuesday, April 16 @ 7:30pm PT

Vū Studios - 901 Grier Drive, Las Vegas, NV

SMPTE Rapid Industry Solutions On-Set Virtual Production (RIS-OSVP) team invites you to eat, drink, and be merry after a long day at NAB! Hosted by Vū, and sponsored by Planar, Megapixel, QST-LED, MOD Tech Labs, The Studio B&H, and Pixotope, this event will provide a chance to mix and mingle with the RIS-OSVP community. Come to talk about all things virtual production, learn how our sponsors have been impacted by the program, or to just catch your breath after a big day on the show floor. With a huge 40,000 square foot studio, featuring 2 stages and a one-of-a-kind LED Dome, Vū Vegas is the perfect place for media engineers to let loose. We can't wait to see you there!
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