ATSC 3.0

Presenter Richard Chernock
Chairman of the ATSC Technology Group on ATSC 3.0
Where: Turner Broadcasting
1000 Techwood St.
Atlanta, GA 30318
Date: January 16, 2017
Time: Dinner 6:30 PM - 7:15 PM
Dinner starts      7:15 PM
Sponsorship: SMPTE & SSPI
Info: The goals of ATSC 3.0 are to improve the television viewing experience with higher audio and video quality, compression efficiency, robust transmission for reception on both fixed and mobile devices, and better accessibility, personalization, emergency alerting and interactivity. ATSC is also addressing changing consumer behavior and preferences, providing TV content on a wide variety of devices. Furthermore, ATSC is working to add value to the broadcasting service platform, extending its reach and adding new business models.   Please join us for session that provides an overview of the new set of standards that will transform the television broadcast ecosystem. With an all-IP based distribution platform there will be numerous opportunities to improve the consumer TV experience both qualitatively and quantitatively, via both broadcast and broadband paths, thereby enabling a wide variety of new digital services.

About the presenter:
Dr. Chernock is currently Chief Science Officer at Triveni Digital. Previously, he was a Research Staff Member at IBM Research, investigating digital broadcast technologies.
He is chairman of the ATSC Technology Group on ATSC 3.0 (TG3) and chairs the AHG on service delivery and synchronization for ATSC 3.0. He was previously chairman of the ATSC Technology and Standards Group (TG1). He is also the Distinguished Lecturer Chair for IEEE BTS.
In another life, he used transmission electron microscopy to study materials characteristics for advanced ceramics packaging and semiconductor technology at IBM. His ScD was from MIT in the field of nuclear materials engineering.

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