While digital delivery of filmed and TV entertainment content is taking off, the consumer usage and revenue models still pale in comparison to that of physical media.
During the pre-conference program, Todd Collart, senior vp, new technology at Deluxe, examined ways in which Blu-ray—in particular BD Live—can be leveraged to bridge the gap between physical media and digital, over-the-top services.
He emphasized that BD Live should be viewed as an enabling technology, not a feature. And he pointed to potential advantages:
Streaming trailers: The technology allows the streaming of trailers that would have otherwise gone on the Blu-Ray Disc. That allows the content owners to replace stale trailers with new ones. It also allows them to plan a rotation schedule.
Bonus Content: A disc could direct the consumer to free movies or TV episodes.
VOD: Once a Disc is purchased, it could enable VOD access.
“Key Disc:” In this model, the disc doesn’t content the content. Instead it essentially acts as a key to access online content.
Moving further away from the disc, he pointed to the Digital/ECopy (a digital copy that is available with a disc purchase) or secondary device support.
Collart concluded that Blu-ray and Blu-ray models can prompt new opportunities.